Last updated
Studio album by
ReleasedJuly 29, 1997
Genre Plunderphonics
Label Seeland
Producer Negativland
Negativland chronology
Truth in Advertising
Happy Heroes
Professional ratings
Review scores
AllMusic Star full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [1]

Dispepsi is the eighth album by the American experimental plunderphonics band Negativland. It was released on July 29, 1997, by Seeland Records, Negativland's record label. It is structured as a statement against the major soft drink companies and contains many samples of advertisements from the industry. It is highly praised by critics and often considered one of their best albums by fans.



The album was an attack on the highly competitive soft drink companies Coca-Cola and Pepsi, who are two of many large companies flooding the airwaves with advertisements. The title is a variation of dyspepsia , which is synonymous with indigestion. The word "Dispepsi" deliberately does not appear anywhere on the album artwork, but a telephone number was set up to provide the proper title. It is scrambled into anagrams including "Pedissip" and "Ideppiss", as the band originally believed they would be sued for trademark infringement if the actual title was shown. Once Pepsi lawyers indicated that they had no intention of suing Negativland, they began referring to it by its actual title. [2] However, on the front artwork, the actual album title could be un-scrambled by reading the red letters in order of their decreasing size, starting with the largest, D, and ending with the smallest, I.

Notes on samples include:

"All of the cola commercials that were appropriated, transformed, and reused in this recording attempted to assault us in our homes without permission. Other sources reused include: talk radio, MOMMIE DEAREST, tabloid TV, Pepsi and Shirlie, documentary TV, Bryan Ferry, the news, Ice-T, public service announcements, Asha Bhosle, MC Lyte, The Clio Awards, traditional Burmese music, the O. J. Simpson murder case, motivational marketing tapes by advertising executives." [3]

A music video for "The Greatest Taste Around" incorporates clips of Pepsi ads synchronized with the song.

Track listing

  1. "The Smile You Can't Hide" (1:34)
  2. "Drink It Up" (3:46)
  3. "Why Is This Commercial?" (2:18)
  4. "Happy Hero" (5:03)
  5. "A Most Successful Formula" (3:30)
  6. "The Greatest Taste Around" (2:14)
  7. "Hyper Real" (0:54)
  8. "All She Called About" (3:23)
  9. "I Believe It's L" - Ft. Steve Fisk (6:21)
  10. "Humanitarian Effort" (0:32)
  11. "Voice Inside My Head" (3:46)
  12. "Aluminum or Glass: The Memo" (3:46)
  13. "Bite Back" (5:31)


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