Down (Jessi song)

"Down"
Single by Jessi
Released	July 6, 2018 (2018-07-06)
Genre	Tropical house hip hop [1]
Length	3:01
Label	YMC Entertainment
Songwriter(s)	Jessi Double K Gray Danny Chung
Jessi singles chronology
"Gucci" (2017) "Down" (2018) "Who Dat B" (2019)
Music video
"Down" on YouTube

"Down" is a single by American singer-songwriter and rapper Jessi. It was released on July 6, 2018 ^{[2] [3]} by YMC Entertainment as her last release with the company, ^[4] and distributed by LOEN Entertainment.

Background and release

The rapper announced the single by posting several teaser videos in July, ^{[5] [6]} the first being released on July 4, 2018, on the YMC Entertainment YouTube channel. ^[7] The single was released on July 6, 2018, ^{[8] [9]} by YMC Entertainment, as her last release with the company following her contract expiration with the agency in October 2018, ^[10] the single's music video was released on the same day. ^[11]

On the single's release day, Jessi posted scenes from the music video on her personal Instagram account and wrote that she is "Breaking Korea's societal norms" in the music video. ^{[12] [13]} The music video was Directed by Korlio (August Frogs).

Composition

The single was written by Jessi, Double K, Gray, and Danny Chung.^{[ citation needed ]} "Down" is a Hip-hop and Tropical house song. ^[14]

Controversy

The single caused controversy in conservative South Korea due to its music video, which was filmed at the beach and featured Jessi wearing a bikini and twerking. Replying to her critics, Jessi stated, "My new song has a tropical vibe, so I wore swimsuits often; but because it doesn't fit with the Korean standards, I received a lot of hate ... I'm okay now. I hope all women live with confidence. I believe that being able to show confidence in your body is a good thing". ^{[15] [16]}

Promotion

Live performances

To promote the single, Jessi performed in, The Show July 10, 2018, ^[17] Show Champion on July 11, ^[18] Music Bank on July 13, ^[19] Show! Music Core on July 14, ^[20] Inkigayo on July 15, ^[21] and Simply K-Pop on July 27. ^[22]

References

1. "Down song detail". m2.melon.com. Retrieved September 12, 2020.
2. "Down". m2.melon.com (in Korean). Retrieved 2020-06-25.
3. "Jessi's 'Down' Music Video: Watch | Billboard". Billboard . 2018-07-06. Retrieved 2020-06-08.
4. "Jessi's contract with YMC Entertainment comes to an end". Allkpop . October 31, 2018. Retrieved September 11, 2020.
5. "'컴백' 제시, 여름을 더 뜨겁게…과감한 비키니 - 스타투데이". www.mk.co.kr (in Korean). 4 July 2018. Retrieved 2020-06-25.
6. "제시(Jessi), 6일(오늘) 그레이와 첫 프로듀싱 협업 싱글 'DOWN' 공개…"실망시키지 않을게" - 김은지 기자". 톱스타뉴스 (in Korean). 2018-07-06. Retrieved 2020-06-25.
7. "[Teaser] Jessi(제시) _ Down". YouTube .
8. "제시X그레이, 신곡 'DOWN' 하이라이트 공개 "짧지만 강렬"". news.chosun.com. Retrieved 2020-06-25.
9. "제시X그레이, 파격적 퍼포먼스 '다운' 컴백". news.jtbc.joins.com (in Korean). 2018-07-06. Retrieved 2020-06-25.
10. "Jessi to discussing contract renewal with YMC Entertainment". www.Kpoplove.koreadaily.com. October 31, 2018. Retrieved September 12, 2020.
11. "6일 컴백 앞둔 제시 "I WON'T LET YOU DOWN"". 국제신문. 2018-07-02. Retrieved 2020-06-25.
12. Breaking Korea's societal norms. Your girl had to do it! 🤷🏼‍♀️Thank you ALL for your patience and support 🙏🏼🙏🏼❤️❤️ Available now on all platforms! Link in bio Instagram
13. Herman, Tamar (July 6, 2018). "Jessi Aims to Break South Korean Societal Norms". Billboard . Retrieved September 12, 2020.
14. "Down song detail". m2.melon.com. Retrieved September 12, 2020.
15. "Why Jessi's 'Down' is making waves in K-pop scene". Korea Herald . Retrieved 2020-06-08.
16. Jun, R. (July 9, 2018). "Jessi Says She Was Expecting Criticism For Her Latest MV". Soompi . Retrieved September 11, 2020.
17. "Jessi, Down [THE SHOW 180710]". YouTube . The K-POP.
18. "[Show Champion] 제시 - Down (Jessi - Down) l EP.276". YouTube. ALL THE K-POP.
19. "Jessi (제시) - Down [Music Bank COMEBACK / 2018.07.13]". YouTube. KBS World.
20. "Comeback Stage][쇼 음악중심] Jessi - Down , 제시 - Down Show Music core 20180714". YouTube. MBC Kpop.
21. "《Comeback Special》 Jessi(제시) - Down @인기가요 Inkigayo 20180715". YouTube. SBS Kpop.
22. "[Simply K-Pop] Jessi(제시) _ DOWN _ Ep.322 _ 072718". YouTube. ARIRANG K-POP.