Down (Jessi song)

Last updated
"Down"
Downsinglejessi.jpg
Single by Jessi
ReleasedJuly 6, 2018 (2018-07-06)
Genre
Length3:01
Label YMC Entertainment
Songwriter(s)
Jessi singles chronology
"Gucci"
(2017)		"Down"
(2018)		"Who Dat B"
(2019)
Music video
"Down" on YouTube

"Down" is a single by American singer, songwriter and rapper Jessi. It was released on July 6, 2018 [2] [3] by YMC Entertainment as her last release with the company, [4] and distributed by LOEN Entertainment.

Contents

Background and release

The rapper announced the single by posting several teaser videos in July, [5] [6] the first being released on July 4, 2018, on the YMC Entertainment YouTube channel. [7] The single was released on July 6, 2018, [8] [9] by YMC Entertainment, as her last release with the company following her contract expiration with the agency in October 2018, [10] the single's music video was released on the same day. [11] [12]

On the single's release day, Jessi posted scenes from the music video on her personal Instagram account and wrote that she is "Breaking Korea's societal norms" in the music video. [13] [14] The music video was Directed by Korlio (August Frogs).

Composition

The single was written by Jessi, Double K, Gray, and Danny Chung. [15] "Down" is a Hip-hop and Tropical house song. [16]

Controversy

The single caused controversy in conservative South Korea due to its music video, which was filmed at the beach and featured Jessi wearing a bikini and twerking. Replying to her critics, Jessi stated, "My new song has a tropical vibe, so I wore swimsuits often; but because it doesn't fit with the Korean standards, I received a lot of hate ... I'm okay now. I hope all women live with confidence. I believe that being able to show confidence in your body is a good thing". [17] [18]

Promotion

Live performances

To promote the single, Jessi performed in, The Show July 10, 2018, [19] Show Champion on July 11, [20] Music Bank on July 13, [21] Show! Music Core on July 14, [22] Inkigayo on July 15, [23] and Simply K-Pop on July 27. [24]

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References

  1. ↑ "Down song detail". m2.melon.com. Retrieved September 12, 2020.
  2. ↑ "Down". m2.melon.com (in Korean). Retrieved 2020-06-25.
  3. ↑ "Jessi's 'Down' Music Video: Watch | Billboard". Billboard . 2018-07-06. Retrieved 2020-06-08.
  4. ↑ "Jessi's contract with YMC Entertainment comes to an end". Allkpop . October 31, 2018. Retrieved September 11, 2020.
  5. ↑ "'컴백' 제시, 여름을 더 뜨겁게…과감한 비키니 - 스타투데이". www.mk.co.kr (in Korean). 4 July 2018. Retrieved 2020-06-25.
  6. ↑ "제시(Jessi), 6일(오늘) 그레이와 첫 프로듀싱 협업 싱글 'DOWN' 공개…"실망시키지 않을게" - 김은지 기자". 톱스타뉴스 (in Korean). 2018-07-06. Retrieved 2020-06-25.
  7. ↑ "[Teaser] Jessi(제시) _ Down". YouTube .
  8. ↑ "제시X그레이, 신곡 'DOWN' 하이라이트 공개 "짧지만 강렬"". news.chosun.com. Retrieved 2020-06-25.
  9. ↑ "제시X그레이, 파격적 퍼포먼스 '다운' 컴백". news.jtbc.joins.com (in Korean). 2018-07-06. Retrieved 2020-06-25.
  10. ↑ "Jessi to discussing contract renewal with YMC Entertainment". www.Kpoplove.koreadaily.com. October 31, 2018. Retrieved September 12, 2020.
  11. ↑ "제시(Jessi) - Down (다운) 가사/뮤비(MV)/듣기". 네이버 블로그 | 노래추천해 주는 뮤라프 (in Korean). Retrieved 2020-06-25.
  12. ↑ "6일 컴백 앞둔 제시 "I WON'T LET YOU DOWN"". 국제신문. 2018-07-02. Retrieved 2020-06-25.
  13. ↑ Breaking Korea's societal norms. Your girl had to do it! 🤷🏼‍♀️Thank you ALL for your patience and support 🙏🏼🙏🏼❤️❤️ Available now on all platforms! Link in bio Instagram
  14. ↑ Herman, Tamar (July 6, 2018). "Jessi Aims to Break South Korean Societal Norms". Billboard . Retrieved September 12, 2020.{{cite magazine}}: CS1 maint: url-status (link)
  15. ↑ "컴백 D-2 제시, 신곡 'DOWN' MV 티저 공개…'파격 섹시 디바 변신'". 네이버 블로그 | 톱스타뉴스 (in Korean). Retrieved 2020-09-12.
  16. ↑ "Down song detail". m2.melon.com. Retrieved September 12, 2020.
  17. ↑ "Why Jessi's 'Down' is making waves in K-pop scene". Korea Herald . Retrieved 2020-06-08.
  18. ↑ Jun, R. (July 9, 2018). "Jessi Says She Was Expecting Criticism For Her Latest MV". Soompi . Retrieved September 11, 2020.
  19. ↑ "Jessi, Down [THE SHOW 180710]". YouTube . The K-POP.
  20. ↑ "[Show Champion] 제시 - Down (Jessi - Down) l EP.276". YouTube. ALL THE K-POP.
  21. ↑ "Jessi (제시) - Down [Music Bank COMEBACK / 2018.07.13]". YouTube. KBS World.
  22. ↑ "Comeback Stage][쇼 음악중심] Jessi - Down , 제시 - Down Show Music core 20180714". YouTube. MBC Kpop.
  23. ↑ "《Comeback Special》 Jessi(제시) - Down @인기가요 Inkigayo 20180715". YouTube. SBS Kpop.
  24. ↑ "[Simply K-Pop] Jessi(제시) _ DOWN _ Ep.322 _ 072718". YouTube. ARIRANG K-POP.
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