Edward Pretty

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Edward (Ted) Pretty (born 1957, Darwin, NT, Australia), is an Australian businessman and lawyer. [1] [2] [3]

Contents

He is the current chairman of Sustainable Metal Cloud (SMC) and Firmus, two companies leading the transformation in AI infrastructure and sustainable GPU solutions.

Education

Pretty obtained a Bachelor's Degree in Arts (Economics) and First Class Honors Degree in Law. [1]

Career

Early career

Pretty was a Partner at the Media and Telecommunications Law Firm, Gilbert & Tobin. From there, he moved to Optus, serving as an adviser and director of Optus Communications and Optus Vision. [1]

Telstra

In October 1997 Pretty was appointed managing director of Australia's public and largest telecommunications company Telstra. [4] [5]

During his time at Telstra, Pretty served in a number of roles, including head of Telstra's Convergent Business Group, and the head of Telstra Retail. [6] In 2003 he became group managing director of the Telstra Technology, Innovation and Products Group. [7] [8]

During his tenure at Telstra, Pretty oversaw the entry and early steps of the company in its internet and online business, [9] [10] before resigning from Telstra in 2005. [11]

Macquarie group

In 2006, Pretty became a consultant at the Macquarie Group and continued on with the company, becoming executive director of Macquarie Capital. He was instrumental in Macquarie's bid to build the National Broadband Network. [12]

Gulf finance house

Pretty joined Gulf Finance House as CEO of Investment Capital. In December 2009, was appointed group chief executive officer. [13] [14]

Hills Limited

On 3 September 2012, Pretty was confirmed as the group managing director of Hills Limited. [15] [16] In association with a major restructure of the company [17] [18] Pretty oversaw its transformation. [19] [20]

With a number of South Australian universities, the SA Government and Premier Jay Weatherill, Pretty established two centres in Adelaide to foster innovation and support start-up companies. [21]

On 27 May 2015, Pretty resigned from his position as group managing director and chief executive officer. [22]

Covata and Cipherpoint Limited

On 23 December 2016, Pretty was confirmed as managing director and CEO of Covata Limited. [23] Later on, Covata was renamed to Cipherpoint Limited and altered its governance structure. Pretty then moved to part-time executive chair. [24] [25]

Directorships

Pretty was a director of ASX listed NextDC Limited [26] [27] [1] and was advisory chairman, Australia and New Zealand, of Indian IT company Tech Mahindra Group. [28] [29] [1]

He was chairman and on the Board of ASX listed RP Data Limited for 8 years. [30] [1] He was chairman of Fujitsu Australia and NZ. [31]

Investments

Pretty is a co-investor, shareholder and director of Bevan Slattery's undersea cable company, SubPartners. [32]

Australian Governmental Advisory Roles

Pretty is on The Ministerial Advisory Council on Communications [33] for the Honorable Malcolm Turnbull MP, then Minister for Communications. [34]

He advised on the "E-commerce expert group" [35] set up by the then Minister for Financial Services and Regulation, the Honorable Joe Hockey [36] and served as one of the "Members of Foreign Affairs, Trade and Cultural Councils" [37]

Firmus and Sustainable Metal Cloud (SMC)

In February 2022, Pretty was appointed Chairman of Firmus, the world's first scaled immersion-cooling platform [38] . In May 2023, he was appointed chairman of Sustainable Metal Cloud (SMC), the world's most energy efficient GPU cloud [39] .

As chairman, Pretty oversees two cutting-edge companies that provide AI infrastructure and super-compute solutions using liquid immersion and advanced technologies.

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  8. "Telstra selects Ericsson for 3G network". 25 December 2004.
  9. "Farewell my Pretty, and thanks a million". The Age. 12 August 2005.
  10. "Ted Pretty takes over at Hills". The Australian. Archived from the original on 28 August 2012.
  11. "Ziggy gets $10m as Ted Pretty also departs". Crikey. 11 August 2005.
  12. "Telstra reacts to fibre pressure". The Australian. Archived from the original on 13 November 2014.
  13. "GFH: Annual report 2010" (PDF). www.gfh.com. p. 14. Retrieved 9 October 2014.
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  17. "=A Pretty tale of Ted 20 transformation". The Australian. Archived from the original on 25 January 2017.
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  19. "About Us".
  20. "Dotcom Veteran Ted Pretty Gives Hills Bottom Line A Hoist". The Courier Mail. Archived from the original on 13 November 2014.
  21. "Hills Innovation Centres to nurture the next great Australian invention - Department of State Development". Archived from the original on 4 March 2015. Retrieved 2 September 2014.
  22. "Appointment of new Chief Executive Officer (CEO)" (PDF). ASX.com.au. Retrieved 27 May 2015.
  23. "Appointment of new MD/CEO | Covata Limited". Archived from the original on 27 April 2018.
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  28. Pretty appointed Mahindra Satyam chair The Australian[ dead link ]
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  31. "Ted Pretty appointed Chairman, Fujitsu Australia and New Zealand – Fujitsu Australia".
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  37. "DFAT - Annual Report 1999-2000". Archived from the original on 14 February 2014. Retrieved 2 September 2014.
  38. "Firmus - Sustainably enabling AI". Firmus.
  39. "The GPU cloud built with sustainable technology - SMC". Sustainable Metal Cloud (SMC).

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