Electr-O-Pura

Last updated
Electr-O-Pura
Electr-O-Pura.JPG
Studio album by
ReleasedMay 2, 1995
StudioAlex the Great (Nashville)
Genre Indie rock, noise pop
Length58:23
Label Matador
Producer Roger Moutenot
Yo La Tengo chronology
Painful
(1993)
Electr-O-Pura
(1995)
Genius + Love = Yo La Tengo
(1996)
Singles from Electr-O-Pura
  1. "Tom Courtenay"
    Released: March 21, 1995
  2. "Blue Line Swinger"
    Released: October 1995

Electr-O-Pura is the seventh studio album by American indie rock band Yo La Tengo, released on May 2, 1995, by record label Matador. The album received very positive reviews from music critics.

Contents

Recording and release

Electr-O-Pura was recorded at Alex the Great Studios in Nashville, Tennessee, and produced by Roger Moutenot, who recorded the band's previous album, Painful . The band named the album after an extinct soda brand; [1] they discovered the name while they were visiting the Museum of Beverage Containers in Nashville while the album was still in production. [2] The hyphens were added as the band's "own editorial comment." [2] Electr-O-Pura was released on May 2, 1995, by the independent record label Matador Records. [3] The song "Tom Courtenay", which is a tribute to the English film star, [4] was released as a single on March 21, 1995. [5]

In the back of the CD case, the songs are deliberately listed with wrong running times to fool listeners. [6] As singer and guitarist Ira Kaplan explains, "I think sometimes people have a tendency to look at a song and say, 'Oh, it's six minutes long. This is gonna suck. Pop songs should be three minutes.' So we thought we'd say, 'Oh yeah, we agree with you completely', and have people not go into 'Flying Lesson' or 'Blue Line Swinger' already armed to not like this song, and maybe trick them into listening to it once." [6] The alternate titles were lifted from a book on the Blues Project. [3]

Critical reception

Professional ratings
Review scores
SourceRating
AllMusic Star full.svgStar full.svgStar full.svgStar empty.svgStar empty.svg [3]
Chicago Tribune Star full.svgStar full.svgStar full.svgStar half.svg [7]
Christgau's Consumer Guide A [8]
Encyclopedia of Popular Music Star full.svgStar full.svgStar full.svgStar empty.svgStar empty.svg [9]
Entertainment Weekly A [10]
Pitchfork 9.1/10 [11]
The Rolling Stone Album Guide Star full.svgStar full.svgStar full.svgStar full.svgStar full.svg [12]
Select 4/5 [13]
Spin 9/10 [14]
The Village Voice A− [15]

Electr-O-Pura received very positive reviews from music critics. Steven Mirkin, writing for Entertainment Weekly , commented: "Combining homespun charm, critical sophistication, and a fan's enthusiasm, Yo La Tengo sounds like a well-adjusted Velvet Underground. Electr-O-Pura's songs run the gamut from loopy pop to pensive folk to flat-out weird; their unpretentious honesty brings them together into a musically and emotionally satisfying whole." [10]

In 1996, the album was ranked at number 9 in The Village Voice 's Pazz & Jop critics' poll for 1995. [16] Similarly, Spin placed the album at number 11 on their list of the "20 Best Albums of '95". [17]

Track listing

No.TitleVocalsLength
1."Decora"Hubley3:27
2."Flying Lesson (Hot Chicken #1)"Kaplan6:42
3."The Hour Grows Late"Kaplan3:06
4."Tom Courtenay"Kaplan3:30
5."False Ending" 0:56
6."Pablo and Andrea"Hubley4:16
7."Paul Is Dead"Kaplan2:26
8."False Alarm"Kaplan5:28
9."The Ballad of Red Buckets"Kaplan4:00
10."Don't Say a Word (Hot Chicken #2)"Hubley3:28
11."(Straight Down to the) Bitter End"Hubley3:59
12."My Heart's Reflection"Kaplan6:02
13."Attack on Love"Kaplan1:52
14."Blue Line Swinger"Hubley9:19

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References

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