Emirichu

Last updated
Emirichu
Emirichu, 2025.jpg
Sim in 2025
Personal information
Born
Emily Sim

(1995-08-27) August 27, 1995 (age 29)
Occupations
PartnerDaidus
Organization GeeXPlus
YouTube information
Channel
Years active2017–present
Subscribers3.53 million [† 1]
Views400 million [† 1]
YouTube Silver Play Button 2.svg100,000 subscribers
YouTube Gold Play Button 2.svg1,000,000 subscribers
Twitch information
Channel
Years active2022–present
Genres
  • Just chatting
  • art
  • gaming
Followers108 thousand [† 2]

Last updated: August 2, 2025

Emily Sim [1] (born August 27, 1995), [† 3] [† 4] known online as Emirichu, is an American YouTuber, VTuber, animator, and illustrator. She rose to fame in 2017 through story-time animation videos on YouTube, gaining attention with her viral animatic "It's Not Like I Like You!!". Inspired by anime and Studio Ghibli, she returned to drawing after college and later became a VTuber. In 2022, she joined the Japanese talent agency GeeXPlus and moved to Japan, where she now works on art projects, including the traditional art channel Spilled Ink with Daidus.

Contents

Early life and education

Emily Sim was born on August 27, 1995, and grew up in New York. She became interested in art, especially after watching anime, and was inspired by movies like Kiki's Delivery Service and Spirited Away from Studio Ghibli. [2] She moved to California when she was 15 years old and began to take drawing more seriously. [3] However, in college, she stopped drawing to focus on becoming a teacher, but after graduating, a friend gave her a drawing tablet as a gift. Later, spending a month at her parents' home in rural South Korea helped her find her creativity again. [2]

Career

Sim (far right) at the GeeXPlus panel during Anime Expo 2025. GeeXPlus Anime Expo panel (2), 2025.jpg
Sim (far right) at the GeeXPlus panel during Anime Expo 2025.

In 2017, she began uploading videos on YouTube, where she shared stories from her life along with hand-drawn pictures of her friends and adventures. [3] Her first video to go viral was an animatic music video for the Static-P song "It's Not Like I Like You!!" in May 2017, and she gained over 10,000 subscribers after returning from South Korea. [4]

On February 23, 2022, Sim posted a short video on her YouTube channel announcing her debut as a Vtuber, and she made her first appearance on Twitch a few days later. She later said that she had been curious about streaming and becoming a Vtuber, but decided to move forward with it after an artist she liked opened up model commissions, and she wanted to get one made by them. [5] In August 2022, she attended AniManGaki and took part in a guest event alongside artist RandoWis. [5] [6] A month later, Sim and Daidus joined the Japanese talent agency GeeXPlus after the agency contacted Sim through CDawgVA, and they both later moved to Japan. [2] [7]

In June 2023, Sim and Daidus were announced as guests for the 18th edition of Otakuthon. [8] On July 1, 2023, during Anime Expo, Sim was a guest at HoYoVerse's Honkai: Star Rail event along with fellow GeeXPlus creators CDawgVA, Gigguk, and Sydsnap. [9] [10] On August 8, 2023, Sim and Daidus established the YouTube channel Spilled Ink, publishing their first video on May 5, 2024. [11] Through Spilled Ink, the two are able to collaborate with other artists in Japan using traditional art. [7] In December 2024, Sim and Daidus, as part of Spilled Ink, took part in a panel at Comic Fiesta. [12] In July 2025, Sim joined a GeeXPlus panel at Anime Expo with Gigguk, Sydsnap, and The Anime Man, where they talked about content creation in Japan and shared details about new projects. [7] [13] Later that same month, Sim posted a 35-minute YouTube video about the film KPop Demon Hunters , which garnered 450,000 views in a week and a half. [1]

Personal life

Sim lives in Japan with her partner Daidus, who is also a YouTuber and illustrator. On April 1, 2020, Sim posted drawings of their characters kissing, leading many to think it was an April Fools' joke, but she later confirmed that they were in a relationship. [14] She previously lived in San Diego, California. [7]

She is a fan of strawberries and incorporates them in both her YouTube style and her VTuber character, with Sim explaining she wanted her VTuber character to be different from her YouTube avatar. [15] She cites Tokyo Mew Mew by Reiko Yoshida and Mia Ikumi as one of her biggest influences. She is also a fan of Fruits Basket by Natsuki Takaya, The Gentlemen's Alliance Cross by Arina Tanemura, and Kitchen Princess by Miyuki Kobayashi and Natsumi Ando. [4] She has also said that Nichijou and Cardcaptor Sakura as other favorites. [16]

References

  1. 1 2 Sherman, Maria; Phan, Karena; Park, Juwon (July 30, 2025). "How 'KPop Demon Hunters' became the surprise hit of the summer". Associated Press .
  2. 1 2 3 St. Michel, Patrick (September 10, 2022). "YouTubers Daidus and Emirichu follow their dreams to Japan". The Japan Times .
  3. 1 2 Bushman, Emily (September 18, 2023). "Artist and Youtuber Emily Sim (Emirichu) paints her life in Japan". Japan Today .
  4. 1 2 Low, Samantha (August 29, 2023). "Emirichu on Growing Her Channel, Shoujou Manga and Moving to Japan". Tokyo Weekender .
  5. 1 2 Bashir, Dale; Ayman, Zaref (August 30, 2022). "AniManGaki 2022: RandoWis and Emirichu on Making Art for a Digital Age". IGN .
  6. Hasri, Daniel (September 14, 2022). "Talking About Games And Schedules With Emirichu At AniManGaki". Gamer Matters.
  7. 1 2 3 4 Park, Hyojin; Ogawa, Aaron (July 13, 2025). "Artist Emirichu's experience on content creation in Japan". USC Annenberg Media.
  8. "Otakuthon Anime Convention Rveals Stellar New Guests for its 18th Edition". Anime News Network . June 19, 2023.
  9. Gostick, Elliot (June 16, 2023). "Honkai: Star Rail Special Event Will Appear at Anime Expo 2023". Siliconera .
  10. Ly, Alice (June 27, 2023). "Take My Money, Anime Expo 2023: Genshin Impact, Honkai: Star Rail, Artist Alley & More". Nerd Reactior.
  11. Ataf, Mariam (July 1, 2024). "How ZenPlus helps unique Japanese brands reach new markets". Japan Today.
  12. Larcombe, Lewis (December 16, 2024). "Comic Fiesta 2024: What You Need To Know". Kakuchopurei.
  13. "Anime Expo Reveals Full 2025 Program of Guests, Panels, Premieres & More". Animation Magazine . June 19, 2025.
  14. Martin, Kate (October 12, 2020). "Are Daidus and Emirichu dating? All you need to know". TheNetline.
  15. Larcombe, Lewis (September 2, 2022). "Storytime Animation YouTuber Emirichu On Japan & VTuber Busywork". Kakuchopurei.
  16. Cambosa, Teddy (May 16, 2022). "VTubers Share Their Best Anime on Latest Collab". Anime Corner.

Primary references