Professional skateboarding
One of Koston's first board sponsors was the H-Street company that was co-founded by Tony Magnusson and Mike Ternasky. [11] During Koston's time with the company the team included Danny Way and Matt Hensley, but Koston sought a larger entity and later parted ways with the company. [12] Following H-Street, in 1992, Koston joined 101 (a division of World Industries headed by Natas Kaupas) and in 1993 the Girl team and appeared in the videos Goldfish, Mouse, Yeah Right, and Pretty Sweet. [13]
Koston was a leading team rider for the éS brand and an "Eric Koston éS Game of Skate" was held annually over numerous years. [14] [15] [16] Koston also appeared in the éS video Menikmati in which he returns to his birthplace of Bangkok. [17]
Following his departure from éS, Koston joined the Lakai roster and a video was published onto YouTube to announce the move. After joining the company in 2006, Koston filmed a part for the 2007 Lakai video Fully Flared. Koston's eventual departure for a place on the Nike SB team was accompanied by a YouTube video that parodied the George W. Bush shoe-throwing incident. [18]
Nike SB immediately promoted Koston's recruitment to the brand's team with a signature shoe—the "Eric Koston 1" model [19] —and a contest for consumers, entitled "Mr. Control It All". [20]
A promotional campaign, identified by the hashtag "#thelegendgrows", was launched by Nike to coincide with release of Koston's second signature shoe model the "Eric Koston 2". An advertisement that included other Nike athletes, such as Tiger Woods, and Koston's Nike SB teammates was filmed [21] and a behind-the-scenes video was also published on the brand's YouTube channel. [22] Koston used the Eric Koston 2 design as a basis for a limited edition golf shoe, named the "Koston 2 IT", and a corresponding launch was held in London, UK at the 1948 Stadium store in Shoreditch. [23] During the promotional campaign for the Eric Koston 2, Koston explained his overall experience working with Nike in comparison to the core skateboarding companies he has been sponsored by in the past:
Oh it's…it's crazy. It's completely different, I hate to say it, but it's so much better because of what…not only in the design aspect and the resources…cos I've copied so many Nike shoes, you know, I tried to mimic them as close as possible and using the best those companies, éS and Lakai could do. But we couldn't totally execute it…it was getting as good as I could get it, but it wasn't quite there. But with Nike, I get to use all those bits and pieces that I've always wanted to use, and I have access to a lot of great technology and a lot of, basically cutting-edge shit, that like, it's cool, you know. And I can really, truly, feel like I can innovate. So there's that, but not only that, they actually function; I guess from start to finish, even the marketing side of things it's above and beyond, it's crazy. [24]
In 2016, Nike and Koston would release the "Nike SB Koston 3 Hyperfeel", taking inspiration from Nike's soccer line. This shoe would be one of the first skateboarding shoes to incorporate an ankle collar made of Flyknit material to provide support and stability. [25] Upon the shoe's release, Koston claimed it to be "the most progressive SB [Nike Skateboarding] shoe to date". [26]
In September 2022, Koston and Nike would drop the "Nike SB Blazer Mid" as the "Koston" edition to this line of shoes that was quickly growing in popularity in recent years. Eric took inspiration for these shoes from his more mellow family life now in his late 40's, with Nike stating "the Koston Blazer reflects his newfound passion for beachside time surfing with the fam." [27]
As a sponsored rider for the Oakley sunglasses brand, Koston completed the "Fear and Loathing in Australia" video project that was filmed in early 2013. Accompanied by teammates, Rune Glifberg, Ryan Sheckler, and Curren Caples, Koston appears in a video that was published on June 5, 2013 [28] and photographs that were shot by professional skateboarder Arto Saari. Koston revealed the injuries that he has sustained throughout his career on the micro-site for the project: "Nothing major. Few bad ankle sprains, dislocated finger, stitches and tendonitis in the knee. #minor." [29]
As of September 2018, Koston is sponsored by the following companies: Nike SB, Skate Mental, Independent Truck Company, [30] Spitfire Wheels, [31] Fourstar, [5] Diamond, Supreme, The Berrics, Oakley, [32] Jessup, [33] and Skullcandy. [6] On Friday, February 20, 2015, he did a promotional spot on his Instagram account for the McDonald's Corporation, making him among the first popular professional skateboarders to advertise for the mega-chain. [34]
Setup
In a 2009 video segment, Koston stated that his setup consisted of a Girl skateboard deck (8 and one-eighth-inch wide), Independent 139 trucks (high), 50 millimetres (2.0 in) Spitfire wheels, Bones Swiss bearings, and Bones yellow bushings (medium). [35] Koston does not reveal the type of hardware or griptape that he used at the time, but, as of August 2012, he is sponsored by Diamond (hardware) and Jessup (griptape). [36]
Departure from Girl Skateboards
On November 19, 2015, Girl Skateboards made the announcement that Koston, along with professional skateboarder Guy Mariano, would no longer ride for the company. The news was announced through Girl's Instagram page, captioned "Thanks for the memories". Both skaters were original team members of Girl, riding for the company for 22 years. On January 8, 2016, a picture was posted to Skate Mental's Instagram page of Koston's name on a deck. [37] The picture was quickly deleted. Koston has stated in an interview that he will be riding Skate Mental and WKND boards while he and Guy Mariano work on their unnamed company. In December 2016, he announced the formation of Numbers Skateboards, a company with no apparent identity, but an incredibly talented team of top names and new talent. [38]
Entrepreneur
Koston is the owner of Numbers edition skateboards along with his friend Guy Mariano. [38] Along with friend and professional skateboarder Mariano, Koston cofounded the Fourstar clothing brand in 1996: "The year was 1996, Guy Mariano and I had no clothing sponsors, and at that point in our lives we had purchased enough Polo, Hilfiger and Nautica gear to think, hey, maybe we should start a clothing company." As of July 2013, Fourstar sponsors a team of thirteen skateboarders and has released four videos. [5] [39] Koston was also a part-owner of the Lakai shoe brand that, like Fourstar, is distributed by Crailtap. [24]
The Berrics is a privately owned, indoor skatepark owned by Koston and Steven Berra. It is also a website that features content filmed in the skatepark, as well other skateboard-related media. The facility's name is a portmanteau of the owners' names (the "Ber" of Berra's surname and the "ric" of Koston's first name). [40]
Founded by professional Australian surfer Josh Kerr and professional US skateboarders Mikey Taylor and Paul Rodriguez, the Saint Archer Brewing Co. is a microbrewery that is co-owned by the brand's "Ambassadors," including Koston. [41] The team of Ambassadors includes professional skateboarders Sean Malto, Brian "Slash" Hansen, and Bryan Herman; professional and non-professional surfers Taylor Knox, Dusty Payne, Laura Enever, and Jeff Johnson; former professional snowboarder Todd Richards; photographer Atiba Jefferson; and surfboard shaper Chris Christenson. [42]
United States 
