X Games

Last updated

X Games
X Games logo.svg
Sport Extreme sports
FoundedApril 12, 1994;30 years ago (1994-04-12) [1]
First season1995
TV partner(s) ESPN
ESPN2
ESPN3 (live stream)
Atmosphere TV
ABC
Eurosport
ESPN Latin America
ESPN Brasil
Star+
NET. (2014)
Trans7
CTV
TSN
RDS
Official website XGames.com

The X Games are a series of action sports events founded by ESPN Inc. which air on the ESPN family of networks including ABC. The events are mainly held in the United States, with disciplines such as skateboarding, BMX, motocross, skiing and snowboarding. Participants compete to win bronze, silver, and gold medals, as well as prize money. Concurrent with competition is the "X Fest" sports and music festival, which offers live music, athlete autograph sessions, and interactive elements. The 2024 X Games Summer Edition will happen in Ventura, California on June 27-30.

Contents

The inaugural X Games were held during the summer of 1995 in Providence and Newport in Rhode Island. The competition often features new tricks such as Tony Hawk's 900 in skateboarding, Shaun White's Double McTwist 1260 in snowboard, Dave Mirra's Double Backflip in BMX, Travis Pastrana's Double Backflip in freestyle motocross, Heath Frisby's first snowmobile frontalis, Chuck Carothers's first body varial in Moto X Best Trick, Henrik Harlaut's first nose-butter triple cork in Ski Big Air, Gus Kenworthy's first switch triple rodeo in a ski slopestyle competition and Torstein Horgmo's first landed triple cork in a snowboard competition.

The X Games gained media exposure due to their big name sponsors, top-tier athletes, and consistent fan attendance. As the Journal of Sport Management (2006) explains, Generation X and Millennials are the two demographics most highly valued by marketers. This creates a broad approach on marketing towards that certain demographic, which is why the X Games marketing and economic outlook is so "out of the box". According to a 2008 report by ESPN, in 1997, the Winter X Games inaugural year, 38,000 spectators attended the four-day event. In 1998, the attendance dropped to 25,000 spectators. But just two years later, a record attendance of 83,500 people attended the Winter X Games East Coast debut. The X Games and Winter X Games continue to grow with the popularity of action sports and the athletes who compete in them.

As part of the X Games, there have been performances by various rock bands over the years, as well as a DJ being on-site at all events. The X Games have made it a point since its founding to stage an eco-friendly event. Such measures include using biodiesel fuel in their vehicles and organizing recycling campaigns. [2]

The X Games has never carried out drug tests on competitors, a position which has been criticized by the World Anti-Doping Agency director general David Howman and the International Olympic Committee president Thomas Bach. [3] [4] [5]

In late 2022, ESPN sold the event to MSP Sports Capital, a private equity firm co-founded by Jahm Najafi and Jeff Moorad. [6] X Games California 2023 returned to its roots and the birthplace of action sports after a 10-year hiatus – showcasing the world’s best action sports athletes in the sports of Skateboarding, BMX and Moto X. [7] On Apr 3rd, 2024 X Games announced the return to Ventura for a 2024 edition. [8]

Winter X Games

Variation of X Games logo, used for Winter X Games Winter X Games logo.svg
Variation of X Games logo, used for Winter X Games

The Winter X Games VIII in 2002 was the first time an X Games event was televised live and also had coverage by ESPN's flagship news program, SportsCenter . Viewership across the three networks that carried coverage of the event – ABC Sports, ESPN, and ESPN2  – exceeded 2001's household average by 30% according to Nielsen Media Research. The event also reached record highs in several demographic categories. To accommodate the first-time live coverage, nighttime competitions were added, resulting in record attendance for the Aspen/Snowmass venue in Colorado.

The 2002 Winter X Games was a significant year for ESPN and the X Games. It was the first year that the games were held in Aspen at Buttermilk Mountain. The Games continued to add new events including the ski slopestyle event, ski superpipe event, snowboarding, skateboarding etc. The most memorable incident of the 2002 Games was when the entire 2002 U.S. Olympic freestyle snowboarding team showed up to compete in the Winter X snowboard superpipe event, just weeks before the Winter Olympics in Salt Lake City. Also in 2002, ESPN announced the establishment of the X Games Global Championship. The Global Championship featured two distinct venues hosting competitions in summer and winter action sports simultaneously. It consisted of six teams of the world's top athletes, grouped together by their region of origin, to compete in the four-day event. The winter sports were held in Whistler Blackcomb Resort in British Columbia, and the events included snowboarding and skiing.

The Winter X Games are mostly held in the United States in January, but can happen in February, while the Summer X Games are usually held in August. The location of the Winter X Games is in Aspen, Colorado, through 2019, while the location for the Summer X Games has been in Los Angeles, changing to Austin, Texas, in June 2014. The X Games also has international competitions and demos around the world that are held at varying times throughout the year. The games are shown live on television.

The Winter X Games are, as described by ESPN (2008), a competition compiled of the greatest winter action sport athletes from around the world competing on an annual basis. The competition has day and evening events including skiing, snowboarding and snowmobiling. The first Winter X Games took place at Snow Summit ski resort in Big Bear Lake, California, in 1997. The following two years, the Games were held at Crested Butte Mountain Resort in Colorado. The two years following that, the Games were held in Mount Snow, Vermont. Since 2002, the Winter X Games have been held at Aspen's Buttermilk Mountain and will continue to be until 2024, according to ESPN.

During 2015's Winter X Games, ESPN used camera drones to capture aerial views of the athlete's runs. This was a first for ESPN. [9]

Global expansion

X Games Asia have been held annually since 1998.

In May 2003, the X Games held the Global Championships, a special event where athletes from five continents competed across 11 disciplines. The event was held in two locations: the Alamodome in San Antonio, Texas, and Whistler, British Columbia. [10] [11] The final team results, in order, were the United States, Europe, Australia, Asia, and South America.

In May 2011, ESPN held a bid to select three host cities in addition to Los Angeles, Aspen, and Tignes, France, to form a six-event calendar for the next three years beginning in 2013. [12] In May 2012, the selected cities were announced: Barcelona, Spain; Munich, Germany; and Foz do Iguaçu, Brazil. [13] The two European cities have hosted the Summer Olympic Games in the past, whereas Brazil has provided several X Games competitors. [14] [15] [16] Since 2010, Winter X Games Europe has been held in Tignes and also began holding events in Norway in 2016. An event in Sydney, Australia was held in 2018 and winter and summer events were also planned for 2019 and 2020 in China and a return trip to Norway in 2020.

X Games Chiba, the first edition to take place in Japan, was introduced in 2022. [17]

Events

Current Summer

Current Winter

Skiing

Snowboarding

Real Video Series

Past Summer

Past Winter

History

Brian Deegan at X Games 17 in Los Angeles competing in the Moto X Step Up event. Brian Deegan jumping at X Games 17 in Los Angeles.jpg
Brian Deegan at X Games 17 in Los Angeles competing in the Moto X Step Up event.

Summarized from ESPN.com [19]

Summer X Games

Winter X Games

Host

Year Summer Winter Asia (Summer) Asia (Winter) Europe (Summer) Europe (Winter) Latin AmericaOceania
1995 Flag of the United States.svg Newport, Rhode Island Flag of the United States.svg Stowe, Vermont
1996 Flag of the United States.svg Newport, Rhode Island Flag of the United States.svg Stowe, Vermont
1997 Flag of the United States.svg San Diego, California Flag of the United States.svg Big Bear Lake, California
1998 Flag of the United States.svg San Diego, California Flag of the United States.svg Crested Butte, Colorado Flag of Thailand.svg Phuket
1999 Flag of the United States.svg San Francisco, California Flag of the United States.svg Crested Butte, Colorado Flag of Thailand.svg Phuket
2000 Flag of the United States.svg San Francisco, California Flag of the United States.svg Mount Snow, Vermont Flag of Thailand.svg Phuket
2001 Flag of the United States.svg Philadelphia, Pennsylvania Flag of the United States.svg Mount Snow, Vermont Flag of Thailand.svg Phuket
2002 Flag of the United States.svg Philadelphia Flag of the United States.svg Aspen Flag of Malaysia.svg Kuala Lumpur
2003 Flag of the United States.svg Los Angeles Flag of the United States.svg Aspen Flag of Malaysia.svg Kuala Lumpur
2004 Flag of the United States.svg Los Angeles Flag of the United States.svg Aspen Flag of Malaysia.svg Kuala Lumpur
2005 Flag of the United States.svg Los Angeles Flag of the United States.svg Aspen Flag of South Korea.svg Seoul
2006 Flag of the United States.svg Los Angeles Flag of the United States.svg Aspen Flag of Malaysia.svg Kuala Lumpur
2007 Flag of the United States.svg Los Angeles Flag of the United States.svg Aspen Flag of the People's Republic of China.svg Shanghai Flag of Mexico.svg Mexico City
2008 Flag of the United States.svg Los Angeles Flag of the United States.svg Aspen Flag of the People's Republic of China.svg Shanghai Flag of Mexico.svg Mexico City
2009 Flag of the United States.svg Los Angeles Flag of the United States.svg Aspen Flag of the People's Republic of China.svg Shanghai
2010 Flag of the United States.svg Los Angeles Flag of the United States.svg Aspen Flag of the People's Republic of China.svg Shanghai Flag of France.svg Tignes
2011 Flag of the United States.svg Los Angeles Flag of the United States.svg Aspen Flag of the People's Republic of China.svg Shanghai Flag of France.svg Tignes
2012 Flag of the United States.svg Los Angeles Flag of the United States.svg Aspen Flag of the People's Republic of China.svg Shanghai Flag of France.svg Tignes
2013 Flag of the United States.svg Los Angeles Flag of the United States.svg Aspen Flag of the People's Republic of China.svg Shanghai Flag of Spain.svg Barcelona
Flag of Germany.svg Munich
Flag of France.svg Tignes Flag of Brazil.svg Foz do Iguaçu
2014 Flag of the United States.svg Austin, Texas Flag of the United States.svg Aspen Flag of the People's Republic of China.svg Shanghai
2015 Flag of the United States.svg Austin Flag of the United States.svg Aspen Flag of the People's Republic of China.svg Shanghai
2016 Flag of the United States.svg Austin Flag of the United States.svg Aspen Flag of Norway.svg Oslo [30]
2017 Flag of the United States.svg Minneapolis Flag of the United States.svg Aspen Flag of Norway.svg Hafjell [31]
2018 Flag of the United States.svg Minneapolis Flag of the United States.svg Aspen Flag of Norway.svg Oslo [32] Flag of Australia (converted).svg Sydney
2019 Flag of the United States.svg Minneapolis Flag of the United States.svg Aspen Flag of the People's Republic of China.svg Shanghai Flag of Norway.svg Oslo [33]
2020 Flag of the United States.svg Minneapolis [34] Flag of the United States.svg Aspen Flag of the People's Republic of China.svg Chongli [29] [35] Flag of Norway.svg Hafjell [36]
2021 Flag of the United States.svg Southern California Flag of the United States.svg Aspen
2022 Flag of the United States.svg Ventura, California Flag of the United States.svg Aspen Flag of Japan.svg Chiba
2023 Flag of the United States.svg Ventura, California Flag of the United States.svg Aspen
2024 Flag of the United States.svg Ventura, California

Movies

Two movies were filmed at the X Games. Ultimate X: The Movie was filmed at the 2001 X Games in Philadelphia, Pennsylvania and X Games 3D: The Movie was filmed at the 2008 X Games and Winter X Games in Los Angeles, California and Aspen, Colorado.

Other media

Video games

ESPN X Games Skateboarding was released for the PlayStation 2 & Game Boy Advance in North America on August 13, 2001, and September 12, 2001. The park course featured in the game was based on the one used at the 2000 X Games in San Francisco, California. The Xbox version of the 2004 video game MTX Mototrax had the 2003 X Games Freestyle Motocross course as one of the Freestyle levels. The Winter X Games level featured in the game ESPN Winter X-Games Snowboarding (released on October 26, 2000, in North America for the PlayStation 2) was based on the courses at Mount Snow, Vermont. ESPN X Games Snocross is a snocross racing video game from ESPN and 2XL Games that was released on January 18, 2010, for iOS which is now named 2XL Snocross. It was the first game demoed on the Apple iPad on stage January 27, 2010 by Scott Forstall. [37] [38]

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References

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