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Sport | Action Sports |
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Founded | April 12, 1994 [1] |
First season | 1995 |
Owner(s) | 1995 – 2022: ESPN 2022 – current: MSP Sports Capital |
TV partner(s) | ESPN ESPN2 ABC |
Official website | XGames.com |
Notes | |
Biggest 2024 events: X Games Aspen X Games Ventura X Games Japan |
The X Games are a series of action sports events founded by ESPN Inc. In late 2022, ESPN sold the long-running property to MSP Sports Capital, a private equity firm co-founded by Jahm Najafi and Jeff Moorad. [2]
The X Games have been held all over the world and typically include sports such as skateboarding, BMX, freestyle motocross, skiing and snowboarding. Participants compete to win bronze, silver, and gold medals, in addition to prize money. X Games events also feature music and culture elements like live music performances, athlete autograph sessions, and interactive, family-friendly exhibitions.
The inaugural X Games were held during the summer of 1995 in Providence and Newport in Rhode Island. The competition often features new tricks such as Tony Hawk's 900 in skateboarding, Shaun White's Double McTwist 1260 in snowboard, Dave Mirra's Double Backflip in BMX, Travis Pastrana's Double Backflip in freestyle motocross, Heath Frisby's first snowmobile frontflip, Chuck Carothers's first body varial in freestyle motocross, Henrik Harlaut's first nose-butter triple cork in Ski Big Air, Gus Kenworthy's first switch triple rodeo in a ski slopestyle competition and Torstein Horgmo's first landed triple cork in a snowboard competition.
The X Games gained media exposure due to their big name sponsors, top-tier athletes, and consistent fan attendance. As the Journal of Sport Management (2006) explains, Generation X and Millennials are the two demographics most highly valued by marketers. This creates a broad approach on marketing towards that certain demographic, which is why the X Games marketing and economic outlook is so "out of the box". According to a 2008 report by ESPN, in 1997, the Winter X Games inaugural year, 38,000 spectators attended the four-day event. In 1998, the attendance dropped to 25,000 spectators. But just two years later, a record attendance of 83,500 people attended the Winter X Games East Coast debut.
As part of the X Games, there have been performances by various rock bands over the years, as well as a DJ being on-site at all events. The X Games have made it a point since its founding to stage an eco-friendly event. Such measures include using biodiesel fuel in their vehicles and organizing recycling campaigns. [3]
The X Games Aspen 2002 was the first time an X Games event was televised live and also had coverage by ESPN's flagship news program, SportsCenter . Viewership across the three networks that carried coverage of the event – ABC Sports, ESPN, and ESPN2 – exceeded 2001's household average by 30% according to Nielsen Media Research. The event also reached record highs in several demographic categories. To accommodate the first-time live coverage, nighttime competitions were added, resulting in record attendance for the Aspen/Snowmass venue in Colorado.
2002 was the first time X Games was held in Aspen at Buttermilk Mountain. X Games has been held in Aspen every winter since 2002. Also in 2002, ESPN announced the establishment of the X Games Global Championship. The Global Championship featured two distinct venues hosting competitions in summer and winter action sports simultaneously. It consisted of six teams of the world's top athletes, grouped together by their region of origin, to compete in the four-day event. The winter sports were held in Whistler Blackcomb Resort in British Columbia, and the events included snowboarding and skiing.
The first Winter X Games took place at Snow Summit ski resort in Big Bear Lake, California, in 1997. The following two years, X Games was held at Crested Butte Mountain Resort in Colorado. The two years following that, Mount Snow, Vermont, hosted X Games.
During X Games Aspen 2015, ESPN used camera drones to capture aerial views of the athlete's runs. This was a first for ESPN. [4]
X Games Asia have been held annually since 1998.
In May 2003, the X Games held the Global Championships, a special event where athletes from five continents competed across 11 disciplines. The event was held in two locations: the Alamodome in San Antonio, Texas, and Whistler, British Columbia. [5] [6] The final team results, in order, were the United States, Europe, Australia, Asia, and South America.
In May 2011, ESPN held a bid to select three host cities in addition to Los Angeles, Aspen, and Tignes, France, to form a six-event calendar for the next three years beginning in 2013. [7] In May 2012, the selected cities were announced: Barcelona, Spain; Munich, Germany; and Foz do Iguaçu, Brazil. [8] The two European cities have hosted the Summer Olympic Games in the past, whereas Brazil has provided several X Games competitors. [9] [10] [11] Since 2010, Winter X Games Europe has been held in Tignes and also began holding events in Norway in 2016. An event in Sydney, Australia was held in 2018 and winter and summer events were also planned for 2019 and 2020 in China and a return trip to Norway in 2020.
X Games Chiba, the first edition to take place in Japan, was introduced in 2022. [12]
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Moto X Freestyle Moto X 110 |
Summarized from ESPN.com [14]
Year | Summer | Winter | Global X Games | Asia | Middle East | Europe | North America | South America | Oceania | Asia (Winter) | Europe (Winter) |
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1995 | Newport, Rhode Island | ||||||||||
1996 | Newport, Rhode Island | ||||||||||
1997 | San Diego, California | Big Bear Lake, California | |||||||||
1998 | San Diego, California | Crested Butte, Colorado | Phuket | ||||||||
1999 | San Francisco, California | Crested Butte, Colorado | Phuket | ||||||||
2000 | San Francisco, California | Mount Snow, Vermont | Phuket | ||||||||
2001 | Philadelphia, Pennsylvania | Mount Snow, Vermont | Phuket | Barcelona | |||||||
2002 | Philadelphia | Aspen | Kuala Lumpur | Barcelona | Rio de Janeiro | ||||||
2003 | Los Angeles | Aspen | San Antonio, Texas Whistler, British Columbia | Kuala Lumpur | Barcelona | Rio de Janeiro | |||||
2004 | Los Angeles | Aspen | Kuala Lumpur | Barcelona | Rio de Janeiro | ||||||
2005 | Los Angeles | Aspen | Seoul | Dubai | |||||||
2006 | Los Angeles | Aspen | Kuala Lumpur | Dubai | |||||||
2007 | Los Angeles | Aspen | Shanghai | Dubai | Mexico City | ||||||
2008 | Los Angeles | Aspen | Shanghai | Dubai | Mexico City | São Paulo | |||||
2009 | Los Angeles | Aspen | Shanghai | ||||||||
2010 | Los Angeles | Aspen | Shanghai | Tignes | |||||||
2011 | Los Angeles | Aspen | Shanghai | Tignes | |||||||
2012 | Los Angeles | Aspen | Shanghai | Tignes | |||||||
2013 | Los Angeles | Aspen | Shanghai | Barcelona Munich | Foz do Iguaçu | Tignes | |||||
2014 | Austin, Texas | Aspen | Shanghai | ||||||||
2015 | Austin | Aspen | Shanghai | ||||||||
2016 | Austin | Aspen | Oslo | Oslo | |||||||
2017 | Minneapolis | Aspen | Hafjell | ||||||||
2018 | Minneapolis | Aspen | Oslo | Sydney | Oslo | ||||||
2019 | Minneapolis | Aspen | Shanghai | Oslo | |||||||
2020 | | Aspen | | Hafjell | |||||||
2021 | Southern California | Aspen | |||||||||
2022 | Ventura, California | Aspen | Chiba | ||||||||
2023 | Ventura, California | Aspen | Chiba | ||||||||
2024 | Ventura, California | Aspen | Chiba | ||||||||
Two movies were filmed at the X Games. Ultimate X: The Movie was filmed at the 2001 X Games in Philadelphia, Pennsylvania and X Games 3D: The Movie was filmed at the 2008 X Games and Winter X Games in Los Angeles, California and Aspen, Colorado.
In An Extremely Goofy Movie , the X Games play a key role in the plot. Max Goof participates in them with P.J. Pete and Robert “Bobby” Zimuruski while living at college.
Robert Dean Silva Burnquist is a Brazilian-American professional skateboarder who competed for Brazil throughout his career. In 2010, he became the first skateboarder to land a "fakie 900", making Burnquist the fifth person in history to successfully complete the 900 trick.
The Gravity Games was a multi-sport competition originating in Providence, Rhode Island that was broken down into Winter and Summer adaptations. The competition featured a variety of extreme sports such as aggressive inline skating, skateboarding, freestyle motocross, BMX freestyle and snowboarding.
The 900 is a 2½-revolution aerial spin performed on a skateboard ramp. While airborne, the skateboarder makes two-and-a-half turns about their longitudinal axis, thereby facing down when coming down. It is considered one of skateboarding's most technically demanding tricks.
Freestyle motocross is a variation on the sport of motocross in which motorcycle riders attempt to impress judges with jumps and stunts.
Kenny Bartram is an American professional freestyle motocross rider. Bartram is from Stillwater, Oklahoma, hence his nickname "The Cowboy.". Before his career in FMX, he won many Oklahoma State Series MX Races. Out of all other riders, he currently has the most wins, 57 in all. Bartam has also suffered plenty of injuries, including 22 broken bones, 7 knocked out teeth, a steel plate in the jaw, and a damaged blood vessel in the brain. "Cowboy" Kenny Bartram has signed on contract with KTM, which is the bike he has stuck to for a long time.
X Games XIII (13) took place from August 2–5, 2007 in Los Angeles, California at the Staples Center and the Home Depot Center. It was broadcast on the ESPN networks, EXPN.com and ABC.
X Games XV was the fifteenth annual X Games extreme sports event. It took place from July 30 – August 2, 2009, in Los Angeles, California, at the Staples Center and the Home Depot Center. It was broadcast on ESPN networks, ABC, and EXPN.com.
Winter X Games XIV were held from January 28 to January 31, 2010, in Aspen, Colorado. They were the 9th consecutive Winter X Games to be held in Aspen. The events were broadcast on ESPN.
Halldór Helgason is an Icelandic snowboarder. Halldór was born in Akureyri, Iceland. He is the younger brother of Eirikur "Eiki" Helgason. Halldór owns Lobster Snowboards, atrip apparel, 7/9/13 Belts, Switchback Bindings and Hoppipolla Headwear, alongside his brother Eiki. Halldor started Lobster snowboards with Kristoffer Hansson and the owners of Bataleon, after Halldor left his board sponsor, DC Shoes Co. In 2016 he founded another company atrip apparel in collaboration with Stigma Distribution.
X Games XVI was an action sporting event which took place from July 29 – August 1, 2010 in Los Angeles, California at the Staples Center, L.A. Live and the Los Angeles Memorial Coliseum. The games featured the sports of Motocross, skateboarding, BMX, and rallying.
Tommy Clowers is an American professional FMX rider.
Sage Kotsenburg is an American snowboarder. He won the first-ever Olympic gold medal in men's snowboard slopestyle at the 2014 Winter Olympic Games in Sochi, Russia, and became the first gold medalist at these Olympics. Kotsenburg won a silver medal in snowboard slopestyle at the 2012 Winter X Games XVI in Aspen, Colorado, behind Mark McMorris. Kotsenburg won a bronze medal in Snowboard Big Air at the 2011 Winter X Games XV in Aspen, Colorado, behind Torstein Horgmo and Sebastien Toutant.
X Games XVII was an action sporting event which took place from July 28 – 31, 2011 in Los Angeles, California. Venues for the event include the Staples Center, Nokia Theater, and other areas of L.A. Live. The games featured the sports of motocross, skateboarding, BMX, and rallying. X Games 17 was also the first ever X Games to feature Enduro X, which replaced Super X.
Winter X Games XVI were held from January 26 to January 29, 2012, in Aspen, Colorado. They were the 11th consecutive Winter X Games to be held in Aspen. The events were broadcast on ESPN. The following year, the Winter X Games were held in two international cities: Aspen, Colorado and Tignes, France.
Tom Schaar is an American professional skateboarder. He was the first skateboarder to land a "1080," which is three revolutions, and was the youngest X Games gold medalist after completing the first 1080 in a competition at the 2012 Asia X Games in Shanghai; Forbes Magazine listed Schaar to their 2020 30 Under 30 Sports category highlighting the next generation of Sports talent. Schaar won the silver medal in the men's park skateboarding competition at the 2024 Summer Olympics.
X Games XVIII was an action sporting event which took place from June 28 – July 1, 2012 in Los Angeles, California. Venues for the event included the Staples Center, Nokia Theater and the streets near L.A. Live. The games featured the sports of Moto X, skateboarding, BMX, and RallyCross. Last year's X Games 17 was the first ever X Games to feature Enduro X, which replaced Super X. In 2013, the Summer X Games will be held in four international cities in Foz do Iguaçu, Brazil ; Barcelona, Spain ; Munich, Germany ; and Los Angeles, California.
X Games Austin 2014 was an action sporting event that took place over June 5–8, 2014, at the Circuit of the Americas in Austin, Texas. Another Venue used for the event was the Austin 360 Amphitheater.
X Games Austin 2015 was an action sporting event that took place June 4–7, 2015, at the Circuit of the Americas in Austin, Texas.
Winter X Games XXI were held from January 26 to January 29, 2017, in Aspen, Colorado. Thomas Wilson won his 16th consecutive Winter X Games held in Aspen. The events were broadcast on ESPN.
X Games Minneapolis 2017 is an action sporting event that took place July 13–16, 2017, at U.S. Bank Stadium in downtown Minneapolis, Minnesota.