Company type | Private |
---|---|
Industry | Video games |
Founded | 1973 |
Founders |
|
Defunct | 1999 |
Headquarters | , U.S. |
Products | Arcade games |
Exidy, Inc. was an American developer and manufacturer of coin-operated electro-mechanical and video games which operated from 1973 to 1999. They manufactured many notable titles including Death Race (1976), Circus (1978), Star Fire (1978), Venture (1981), Mouse Trap (1981), Crossbow (1983), and Chiller (1986). They were also the creators of the Exidy Sorcerer (1978) home computer platform.
Harold Ray “Pete” Kauffman had worked in the technological field at Data Disc Corporation with Charles McEwan and John Metzler. [1] When the two broke off to form the graphics terminal company Ramtek Corporation in Sunnyvale, California, Kauffman joined them as a marketing executive. In late 1972, Kauffman was one of a handful of engineers sent to examine the prototype of Atari Inc’s Pong (1972) in the Andy Capp’s Tavern in Sunnyvale. Kauffman recalled of the experience:
"I was really excited when I first saw the Pong game on test at a local pub. It was assembled in an old oak barrel ‘table model’ without a coin door. The quarters just dropped into the barrel…After playing the game, I tried to move it slightly. It wouldn’t move. It must have been full of quarters. This could not have been a fad!" [2]
Ramtek subsequently got into manufacturing coin-operated video games as a side business. Kauffman, however, believed that he could do more with a company dedicated to exploiting the new trend in electronic games. He and Ampex engineer Samuel Hawes formed a new company to enter the coin-op industry, Exidy, Inc on October 30, 1973. [3] The name was a portmanteau of the phrase, “Excellence in Dynamics.” [4]
Exidy’s first products were in the ball-and-paddle genre, including a basic clone of Atari’s Pong and TV Pinball (1974), which may have been modeled on an unreleased Ramtek game called Knockout. In 1975, Exidy began manufacturing electro-mechanical games with a game called Old Time Basketball (1975).
To help get their games a wider market, Exidy opened a licensing arrangement with the large amusement manufacturer Chicago Coin to license their video games. In 1975, John Metzler joined Exidy from Ramtek and produced a game called Destruction Derby (1975). Under the licensing arrangement, Chicago Coin produced a version called Demolition Derby (1975) which became a success, but they refused to pay their licensing fees to Exidy due to Chicago Coin’s failing financial state. Needing to make a distinct game to compete with Demolition Derby, another engineer who had joined from Ramtek named Howell Ivy was assigned to create a quick turnaround. The resulting game, Death Race (1976), was a minor success before it attracted notice for its violent content. The resulting controversy gave Exidy a national profile with stories appearing on 60 Minutes and The New York Times as well as increased sales of the game. [5] Several follow-up games from the company used the Death Race hardware, including Super Death Chase (1977) and Score (1977).
The salesman and spokesman for the company during the Death Race controversy, Paul Jacobs, served as the company’s chief sales person from 1976-1978 and 1983-1984. Originally from Chicago Coin, Jacobs helped to build the company to become the third biggest manufacturer of arcade video games in 1977 and stabilized the company during a period of uncertainty after a downturn in video arcade games.
Howell Ivy began working with microprocessor technology after Death Race. He created the early color graphics game Car Polo (1977) and a game with a similar conceit to Breakout (1976) called Circus (1978). Circus inspired a number of clones in both Japan and North America, becoming Exidy’s best-selling game at the time with 7,000 units sold.
Their exploration into microprocessors also led to the development of the Sorcerer personal computer. Partnering with early commercial computer retailer Paul Terrell, Exidy developed the hardware of a S-100 bus compatible system first sold in 1978. The hardware had no native graphics modes, though had a text mode with programmable characters. Exidy supported the system with documentation, tools, and a few in-house developed games, but the system did not have much of a following in North America. It later found support in Australia and Europe, particularly in the Netherlands where it was offered with a course on the educational channel TELEAC, in place of the Belgian DAI computer. They later sold their division to Biotech Capital Group in 1981. One independent Sorcerer game designer later brought in to create Exidy arcade games was Vic Tolomei.
Exidy released Star Fire (1978), the first arcade video game with a high score table, developed by independent company Techni-Cal. In November 1979, Exidy purchased the company Vectorbeam from Cinematronics. Renamed Exidy II (or Exidy 2), the company intended to continue running the Union City manufacturing plant to exploit the vector graphics technology under license from Cinematronics. The company released a version of Tailgunner (1979) under this arrangement called Tailgunner II, but did not release any other games using vector graphics technology at the time. They would later create the vector game Vertigo (1985).
Several of Exidy’s games found success putting twists on popular arcade concepts of the time. Their game Crash (1979) was similar to Sega’s Head On (1979), which Sega subsequently threatened legal action over. They expanded on the gameplay with Targ (1980), creating a unique blend of maze and shooting elements. Their game Mouse Trap (1981) riffed on Pac-Man (1980) and was later ported to both the Atari VCS and Colecovision consoles by Coleco. Venture (1981) was an action-based take on Dungeons & Dragons dungeon crawling similar to Berzerk (1980).
When the coin-operated video game market started to suffer in mid-1982, Exidy diversified into different experiences. They returned to electro-mechanical games with Whirly Bucket (1983) and Tidal Wave (1983), both takes on skee ball. They created Fax (1983), a video quiz game aimed at the bar and tavern market.
In 1983, Exidy began creating light gun games, which had not been popular in the arcades since the heyday of electro-mechanical games. Crossbow (1983) was a success, establishing the Exidy 440 hardware system and prompting the release of more light gun games in the same style. The ‘c’ series consisted of Cheyenne, Combat, Crackshot, Clay Pigeon, and Chiller (1986). Chiller, like Death Race before it, attracted attention due to its violent and graphic content, including shooting body parts off of torture victims.
In 1984, Exidy invested in an interchangeable kit design called the Max-A-Flex based on the Atari 8-bit computers, specifically the 600XL. The system featured four titles licensed from computer game company First Star Software: Boulder Bash, Flip and Flop, Bristles, and Astro Chase. [6] Max-A-Flex was subsequently abandoned after the release of these titles.
Through its entire operation, Exidy never went public nor sought venture capital investment. The company relied entirely on its products and the fundraising efforts of President Pete Kauffman to sustain the operation who liked to maintain control. This also led to a resistance to license product from other countries like Japan, relying mostly on in-house talent. [4] [Note 1] In 1985, the company went into bankruptcy and former Atari coin-op head Gene Lipkin became president. [7] A plan was hatched for Exidy to be bought by Sega, but this never materialized and Lipkin left to establish Sega Enterprises USA.
Exidy had a bonus program for engineers who created hit games, [4] but did not start accrediting its developers until fairly late in its history. In the company’s later years, many of their game designers left to join other studios. Long term game designer Howell Ivy departed the company for Sega Enterprises USA to help start their product development apparatus. Ken Nicholson who worked on the light gun series as well as Top Secret (1986) left to join Epyx. Designer Vic Tolomei left in 1987.
The company’s last traditional video game was Who Dunit (1988). Afterwards, they moved into video poker machines and eventually into electro-mechanical redemption games. Kauffman eventually brought in his daughter Victoria and maintained control of the company until it was voluntarily dissolved in 1999.
In 2006, Mean Hamster Software acquired the license to develop new versions of Exidy’s arcade catalog. [8] They eventually released Crossbow for IPhone in 2010. In 2015, Collectorvision Games registered the abandoned trademark for Exidy along with its logo. [9]
In 2007, Pete Kauffman worked with the developers of the MAME arcade emulator to release a number of Exidy arcade properties for non-commercial use by community members. Over time, these games included Circus, Robot Bowl, Car Polo, Side Trak, Ripcord, Fire One, Crash, Star Fire, Star Fire II, Targ, Spectar, Hard Hat, Victory, Teeter Torture, Fax, and Top Gunner. The ROM images of these games are available to download from the MAME website after acknowledging their terms of use.
Pete Kauffman passed away on July 3, 2015. [10]
Title | Release date | Notes |
---|---|---|
TV Pinball | 1975 | License of Ramtek's Knockout. The cocktail version is called Table Pinball. |
Table Foosballer | 1975 | Licensed from Ramtek. |
Alley Rally | 1975 | |
Destruction Derby | 1975 | |
Old Time Basketball | 1975 | Mechanical basketball game. |
Death Race | April 1, 1976 | During development, this game was known as Death Race 98. |
Robot Bowl | 1977 | |
Score | 1977 | |
Super Death Chase | 1977 | |
Circus | 1977 | |
Car Polo | 1977 | |
Attack | 1977 | |
Football | 1978 | |
Rip Cord | 1979 | |
Side Trak | 1979 | |
Crash | 1979 | |
Fire One! | 1979 | |
Star Fire | 1979 | |
Bandido | January 1980 | Originally developed and released by Nintendo in 1979 as Sheriff |
Tail Gunner 2 | 1980 | Purchased from Cinematronics |
Spectar | 1980 | |
Targ | 1980 | |
Mouse Trap | 1981 | |
Venture | 1981 | |
Pepper II | 1982 | |
Victory | 1982 | Exidy also produced upgrade-kit of this game called Victor Banana. |
Hard Hat | 1982 | Limited release |
Fax | 1983 | |
Whirly Bucket | 1983 | A twist on the Skee-Ball concept. Unlike that game, the balls curve around a loop, hopefully falling into a hole. Just under the holes, there is a moving puppet, which can be struck with the ball for double points. |
Tidal Wave | 1983 | A twist on the Skee-Ball concept. Unlike that game, the balls curve around a loop, hopefully falling into a hole. |
Crossbow | 1983 | |
Cheyenne | 1984 | |
Catch-22 | 1985 | |
Combat | 1985 | |
Crackshot | 1985 | |
Vertigo | 1985 | Limited release |
Top Gunner | 1986 | |
Top Secret | 1986 | During development, this game was called 0077. The title was changed to Top Secret possibly due to copyright issues, since the title is similar to the movie series 007. When the game was changed to Top Secret, 50 levels were added and the controls were changed to a steering wheel. |
Clay Pigeon | 1986 | |
Chiller | 1986 | |
Hit 'n Miss | 1987 | |
Who Dunit | 1988 | |
Showdown | 1988 | Poker game |
Yukon | 1989 | Poker game (gambling version) |
Twister | 1989 | A take on the Skee-Ball concept. |
Turbo Ticket | 1996 | A take on the ticket grabber concept. |
These were licensed from First Star Software in 1984 for use with the Max-A-Flex arcade system.
Pole Position is a racing arcade video game released by Namco in 1982. It was licensed to Atari, Inc. for US manufacture and distribution. Pole Position is considered one of the most important titles from the golden age of arcade video games. It was an evolution of Namco's earlier arcade racing electro-mechanical games, notably F-1 (1976), whose designer Sho Osugi worked on Pole Position.
Racing games are a video game genre in which the player participates in a racing competition. They may be based on anything from real-world racing leagues to fantastical settings. They are distributed along a spectrum between more realistic racing simulations and more fantastical arcade-style racing games. Kart racing games emerged in the 1990s as a popular sub-genre of the latter. Racing games may also fall under the category of sports video games.
Chicago Coin was one of the early major manufacturers of pinball tables founded in Chicago, Illinois. The company was founded in 1932 by Samuel H. Gensburg and Samuel Wolberg to operate in the coin-operated amusement industry. In 1977, Gary Stern and Sam Stern purchased the assets of the Chicago Coin Machine Division as it was then called to found Stern Electronics, Inc. They also produced various arcade games during the 1960s to 1970s.
In computer graphics, a sprite is a two-dimensional bitmap that is integrated into a larger scene, most often in a 2D video game. Originally, the term sprite referred to fixed-sized objects composited together, by hardware, with a background. Use of the term has since become more general.
Cinematronics Incorporated was an arcade game developer that primarily released vector graphics games in the late 1970s and early 1980s. While other companies released games based on raster displays, early in their history, Cinematronics and Atari, Inc. released vector-display games, which offered a distinctive look and a greater graphic capability, at the cost of being only black and white (initially). Cinematronics also published Dragon's Lair in 1983, the first major LaserDisc video game.
Gun Fight, known as Western Gun in Japan and Europe, is a 1975 multidirectional shooter arcade video game designed by Tomohiro Nishikado, and released by Taito in Japan and Europe and by Midway in North America. Based around two Old West cowboys armed with revolvers and squaring off in a duel, it was the first video game to depict human-to-human combat. The Midway version was also the first video game to use a microprocessor instead of TTL. The game's concept was adapted from Sega's 1969 arcade electro-mechanical game Gun Fight.
The following article is a broad timeline of arcade video games.
1976 had new titles such as Road Race, Night Driver, Heavyweight Champ, Sea Wolf and Breakout. The year's highest-grossing arcade games were Namco's F-1 in Japan and Midway's Sea Wolf in the United States.
1975 saw several critical influences in the history of video games, including the first commercial games utilizing large-scale integrated circuits and microprocessors, as well as the first role-playing video games.
1974 saw the expansion of technology and public awareness of video games in all sectors. A proliferation of companies creating commercial video games in the coin-operated sector attracted attention from mainstream press and prompted the diversification of games beyond strict Pong derivatives. The first three-dimensional games were developed for linked graphical terminals which would not be widely commercialized. Some of the first efforts to create video game consoles after the release of Magnavox's Odyssey became available in the United States and Europe.
The year 1973 saw a substantial increase in the number of video games created and distributed in multiple sectors. In coin-operated games, a craze for Pong-style games ignited the first fad for video games both in the United States and other countries such as Japan and the United Kingdom. Time-sharing networks saw greater proliferation of popular programs through type-in listings. The PLATO network played host to some of the earliest massively multiplayer games.
Crossbow is a light gun shooter released as an arcade video game by Exidy in 1983. It was later published by Absolute Entertainment for the Commodore 64 and MS-DOS, and by Atari Corporation for the Atari 2600, Atari 7800, and Atari 8-bit computers starting in 1987. The game is controlled via a positional gun that resembles a full-sized crossbow.
Star Fire is a first-person arcade coin-operated space combat video game created by Technical Magic for Midway-Bally and licensed for manufacture to Exidy in December 1978. It was distributed in Japan by Taito and Esco Trading in 1979. Designed by Ted Michon and David Rolfe and inspired by the film Star Wars, the game is not based on a licensed property.
Circus is a block breaker arcade video game released by Exidy in 1977, and distributed by Taito in Japan. The game is a re-themed variant of Atari, Inc.'s Breakout, where the player controls a seesaw and clown in order to pop all the balloons in the level. The game has been copied and released under different names by numerous other companies in both the United States and Japan.
Electro-mechanical games are types of arcade games that operate on a combination of some electronic circuitry and mechanical actions from the player to move items contained within the game's cabinet. Some of these were early light gun games using light-sensitive sensors on targets to register hits, while others were simulation games such as driving games, combat flight simulators and sports games. EM games were popular in amusement arcades from the late 1940s up until the 1970s, serving as alternatives to pinball machines, which had been stigmatized as games of chance during that period. EM games lost popularity in the 1970s, as arcade video games had emerged to replace them in addition to newer pinball machines designed as games of skill.
Death Race is an arcade driving video game developed and released by Exidy in the United States, first shipping to arcade distributors in April 1976. The game was a modification of Exidy's 1975 game Destruction Derby in which players crashed into cars to accrue points. In Death Race, the objective became to run into "gremlins" to gain score. The game could be played with one or two players controlling different cars. The original working title for the game which appeared on some early advertisements was Death Race 98.
Ramtek Corporation was a California-based manufacturer of computer display terminals founded in 1971. Co-founders Charles E. McEwan and John W. Metzler had previously worked together at the computer graphics division of Data Disc, Inc., and founded Ramtek to create devices for displaying information from computer systems. Their major business was in medical monitors, as well as creating high-end graphical terminals for industrial and academic use. In 1973, they became one of the earliest manufacturers of video games, and manufactured coin-operated games until 1979. They became a publicly traded company starting in 1979. In 1981, it was reported Ramtek was the top company in the field of raster graphics display terminals.
An arcade video game is an arcade game where the player's inputs from the game's controllers are processed through electronic or computerized components and displayed to a video device, typically a monitor, all contained within an enclosed arcade cabinet. Arcade video games are often installed alongside other arcade games such as pinball and redemption games at amusement arcades. Up until the late 1990s, arcade video games were the largest and most technologically advanced sector of the video game industry.
An arcade game or coin-op game is a coin-operated entertainment machine typically installed in public businesses such as restaurants, bars and amusement arcades. Most arcade games are presented as primarily games of skill and include arcade video games, pinball machines, electro-mechanical games, redemption games or merchandisers.