Firefly Car Rental

Last updated
Firefly Car Rental
Company type Subsidiary
Industry Car rental
Founded2013;12 years ago (2013)
Headquarters
Estero, Florida
,
United States
Area served
 Europe, United States, Mexico, Australia, New Zealand
Parent Hertz Global Holdings
Website fireflycarrental.com

Firefly Car Rental is a low cost American car rental brand owned by The Hertz Corporation. Hertz developed the new brand to replace Advantage Rent a Car which had to be sold following the acquisition of Dollar Thrifty Automotive Group. [1]

Contents

History

It first opened in March 2013 with branches in Europe, with American branches following in September 2013. [2] In August 2014 Firefly opened its first location in the Middle-East serving Dubai Airport in the UAE [3] and in September 2014 opened its first locations in Australia. As of January 2015 it has over 100 locations in 13 countries.

References

  1. ↑ "Hertz bringing Firefly brand to U.S." Travel Weekly. 3 September 2013. Retrieved 15 October 2013.
  2. ↑ "Hertz's Firefly brand to come to US". Business Traveler. 30 August 2013. Archived from the original on 13 September 2016. Retrieved 15 October 2013.
  3. ↑ "Firefly car rental brand launched in the UAE". www.zawya.com. Thomson Reuters. 26 August 2014.
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