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The Fleurieu Art Prize is a non-acquisitive award open to Australian visual artists aged 18 years and older. [1] The prize encompasses any two- or three-dimensional artwork submissions that follow an annual thematic concept and includes a monetary gift and significant exposure for the artists and their works. [2] Exhibitions for the prize are held in various South Australian locations, including McLaren Vale and Goolwa. The exhibitions are open to the public at places including Stump Hill Gallery, the Fleurieu Visitors Information Centre, the Fleurieu Art House and Hardy's Tintara Sculpture Park. [3]
The Fleurieu Art Prize was established in 1998 in South Australia. Named after the Fleurieu Peninsula, the first exhibitions were held in the venues surrounding this area. [4] Over the years, the Prize has undergone multiple name changes and today is known as the Fleurieu Biennale Art Prize. [5] Founders of the Prize include artist David Dridan, vigneron Greg Trott, and businessman Tony Parkinson. [6] Upon its founding, the Prize was funded and supported by major local wineries and other local South Australian businesses. [7]
Between 1998 and 2018, the Prize was awarded ten times. In 2016, Tony Albert was awarded $65,000 (AUD) for his wall installation The Hand You're Dealt, making the Fleurieu Art Prize the richest landscape prize in the world for that year. [8] Similarly, in 2016 the Prize was awarded in conjunction with the community-run festival exhibition, the Fleurieu Food + Wine Art Prize. The FF + WAP award requirements stipulated "any paintings with a food and wine theme" [9] were eligible for a non-acquisitive prize of $10,000 Australian dollars and consequent exposure during the community exhibit made in concurrence with the Fleurieu Art Prize exhibition. At the Anne & Gordon Samstag Museum of Art in Adelaide, along with the Fleurieu Art Prize winner Tony Albert, Fran Callen received the Fleurieu Food + Wine Art Prize for her painting Tabletop 1. [10] In 2018 the award was given to two artists, James Tylor and Laura Willis, for their painting Hidden Landscapes: Kangaroo Island. [11] These artists received a monetary prize of $25,000 (AUD) for their collaborative work.
The Fleurieu Art Prize has grown in prestige and cultural value over the years since its founding, bringing significant financial value to the local McLaren Vale area and South Australia as a whole. [12] The Fleurieu Art Prize garners widespread attention from aspiring Australian visual artists, generating traffic towards the exhibitions and community-run festivals held in the McLaren Vale region. This popularity reaps economic and cultural benefits for both artists and the community; the artists can showcase their work to a large audience of their peers and a panel of critics, enabling further exposure around their artistry and helping to build a positive reputation for their careers, attracting further inflow of clients. [13] Similarly, the winning artists are awarded non-acquisitive financial prizes, and time to exhibit their work in local galleries, which is a crucial support to new, local artists. Furthermore, the community can benefit economically in numerous ways, as the Prize incentivises local news and social media coverage, promoting tourism for South Australia, enabling visitors and participants to directly contribute to local businesses. Similarly, official pamphlets, brochures, flyers and newsletters associated with the Prize promote small and major businesses, creating more income for the local economy. [14]
However, the Prize also holds cultural value in that the central themes imposed on the artworks invite an appreciation of Australian lifestyle, landscapes, and customs. Hence, appropriate to its growth in participation and viewership, the Prize has become an inextricable thread in the fabric of the South Australian community, with business owners and artists alike relying on the award for their incomes, their careers, and to be reminded of their Australian patriotism. [15]
Winners for the Fleurieu Art Prize include:
Tony Albert, a Queensland originating but Sydney located artist, won the 2016 Fleurieu Art Prize for his wall installation The Hand You're Dealt. His installation marks the first to receive the award after the Prize organisers decidedly extended restrictions on art forms from paintings to other mediums. [16] Albert's piece consists of hundreds of small sculptures made from playing cards and "kitsch souvenirs" [17] embellished with deliberate images and symbols of Aboriginal culture. Tony Albert won a $65, 0000 prize for his work, making him the winner of the richest landscape prize in the world in 2016. [18]
Celebrating the 20th Anniversary of the Fleurieu Biennale Art Prize, James Tylor and Laura Willis won a $25,000 (AUD) award for their collaborative work Hidden Landscapes: Kangaroo Island. [19] The piece is a hyper-realistic drawing on photographic paper and is notably the only winning artwork where the creative responsibility was shared between two artists. [20] The work was showcased at Stump Hill Gallery and would also feature at the Fleurieu Arthouse in McLaren Vale and Signal Point Gallery in Goolwa until Tylor brought the work to GAGprojects in Kent Town for the 2018 SALA Festival. [21]
In 2020 the Fleurieu Art Prize made plans to return to McLaren Vale for its 21st Anniversary with the theme 'Of the Earth' and two non-acquisitive prizes of $20,000. [22] However, due to COVID-19 complications regarding restrictions on the number of people able to enter the gallery at a time, the significant financial strain on artists, and local supporting businesses, the Fleurieu Biennale organisation decided to cancel the 2020 and 2022 Prizes. However, plans are underway for the 2024 Biannale to return in June/July 2024. [23]
McLaren Vale is a wine region in the Australian state of South Australia located in the Adelaide metropolitan area and centred on the town of McLaren Vale about 38 kilometres (24 mi) south of the Adelaide city centre. It is internationally renowned for the wines it produces and is included within the Great Wine Capitals of the World. The region was named after either David McLaren, the Colonial Manager of the South Australia Company or John McLaren (unrelated) who surveyed the area in 1839. Among the first settlers to the region in late 1839, were two English farmers from Devon, William Colton and Charles Thomas Hewett. William Colton established the Daringa Farm and Charles Thomas Hewett established Oxenberry Farm. Both men would be prominent in the early days of McLaren Vale. Although initially the region's main economic activity was the growing of cereal crops, John Reynell and Thomas Hardy planted grape vines in 1838 and the present-day Seaview and Hardy wineries were in operation as early as 1850. Grapes were first planted in the region in 1838 and some vines more than 100 years old are still producing.
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