The Future Readiness Indicator is an indicator developed by the IMD Center for Future Readiness. [1] [2] [3] It assesses large publicly listed companies on their preparedness for future trends using historical data to compare innovation, resilience, and growth. Companies receive a composite score and are ranked within their respective industries. [4] [5] It was developed by Howard Yu in 2021 and covers 182 companies across six different industries. [6]
The Future Readiness Indicator was developed in 2021 by Howard Yu, with some rankings backdated to 2010 for analytical purposes only. [7]
The ranking derives from seven primary, equally-weighted factors: financial indicators, projected growth, business diversification, workforce diversity/ESG, R&D, innovation outcomes, and liquidity/debt status, totaling 33 distinct variables. [8] [9]
The data is publicly accessible from company outlets, news sources, and thematic reports. Factiva, CrunchBase, Espacenet, Sustainalytics, and Google Trends also supplement data collection. [8] [10]
The indicator is calculated by collecting each company's historical data, performing computations for each variable, standardizing criteria data, aggregating variables into main factors, and assigning an overall ranking. [10] Each company is ranked from 1 (best) to n (worst, n=sample size) on a 1-100 scale. [8]
| Company | 2025 [11] | 2024 [12] | 2023 [13] | 2022 [14] | 2021 [15] | 2020 [13] | 2019 [13] | 2018 [13] | 2017 [13] | 2016 [13] | 2015 [13] | 2014 [13] | 2013 [13] | 2012 [13] | 2011 [13] | 2010 [13] |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BYD | 1 | 2 | 2 | 5 | 14 | 13 | 15 | 16 | 18 | 18 | 17 | 18 | 17 | 17 | 18 | 18 |
| Tesla | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 3 | 5 | 10 | 6 | 4 | 16 | 11 | 10 |
| Geely | 3 | 17 | 17 | 10 | 9 | – | – | – | – | – | – | – | – | – | – | – |
| Li Auto | 4 | 9 | 7 | 14 | – | – | – | – | – | – | – | – | – | – | – | – |
| Kia Motors | 5 | 8 | 18 | 16 | 16 | 18 | 18 | 18 | 17 | 17 | 18 | 15 | 16 | 12 | 13 | 16 |
| Volkswagen | 6 | 3 | 3 | 3 | 6 | 8 | 5 | 13 | 11 | 9 | 7 | 5 | 10 | 9 | 10 | 6 |
| Toyota | 7 | 11 | 10 | 2 | 2 | 3 | 2 | 1 | 2 | 2 | 1 | 1 | 1 | 1 | 1 | 2 |
| XPeng | 8 | 15 | 6 | 12 | – | – | – | – | – | – | – | – | – | – | – | |
| General Motors | 9 | 7 | 9 | 11 | 11 | 12 | 11 | 4 | 4 | 3 | 6 | 3 | 3 | 2 | 2 | 1 |
| Ford Motors | 10 | 6 | 5 | 7 | 4 | 4 | 3 | 3 | 1 | 1 | 2 | 2 | 2 | 3 | 3 | 3 |
| Company | 2025 [16] | 2024 [12] | 2023 [17] |
|---|---|---|---|
| L'Oréal | 1 | 1 | 3 |
| Coca-Cola | 2 | 2 | 1 |
| Unilever | 3 | 5 | 7 |
| Procter & Gamble | 4 | 3 | 2 |
| Nestlé | 5 | 4 | 4 |
| Colgate-Palmolive | 6 | 9 | 11 |
| Beiersdorf | 7 | – | – |
| Diageo | 8 | 6 | 5 |
| PepsiCo | 9 | 11 | 13 |
| Monster Beverage | 10 | 12 | 18 |
| Company | 2024 [18] | 2023 [19] | 2022 [20] | 2021 [20] |
|---|---|---|---|---|
| Hermès | 1 | 2 | 4 | 3 |
| LVMH | 2 | 4 | 5 | 6 |
| Inditex | 3 | 8 | 13 | 15 |
| Nike | 4 | 1 | 1 | 2 |
| Lululemon | 5 | 7 | 2 | 1 |
| Kering | 6 | 3 | 3 | 5 |
| Richemont | 7 | 6 | 6 | 8 |
| Prada | 8 | 10 | 10 | – |
| Zalando | 9 | 5 | 7 | – |
| Adidas | 10 | 14 | 12 | 12 |
| Company | 2025 [21] | 2024 [12] | 2023 [22] | 2022 [23] | 2021 [24] | 2020 [22] | 2019 [22] | 2018 [22] | 2017 [22] | 2016 [22] | 2015 [22] |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mastercard | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| DBS Bank | 2 | 3 | 4 | 5 | 6 | 6 | 6 | 5 | 5 | 5 | 9 |
| Visa | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 |
| JPMorgan Chase | 4 | 4 | 3 | 3 | 13 | 12 | 7 | 7 | 10 | 7 | 7 |
| Coinbase | 5 | 8 | – | – | – | – | – | – | – | – | – |
| Progressive | 6 | 12 | – | – | – | – | – | – | – | – | – |
| HSBC | 7 | 6 | 10 | 14 | 22 | 21 | 22 | 19 | 20 | 18 | 22 |
| Zurich Insurance | 8 | 9 | 8 | 13 | 8 | – | 8 | 9 | 6 | 9 | 17 |
| Allianz | 9 | 16 | 12 | 17 | 10 | – | – | – | – | – | – |
| Block, Inc. | 10 | 10 | 6 | 6 | – | – | – | – | – | – | – |
| Company | 2024 [25] | 2023 [26] | 2022 [27] |
|---|---|---|---|
| Roche | 1 | 5 | 1 |
| Novo Nordisk | 2 | 7 | 13 |
| Eli Lilly and Company | 3 | 3 | 7 |
| AstraZeneca | 4 | 2 | 3 |
| Novartis | 5 | 4 | 5 |
| Johnson & Johnson | 6 | 8 | 8 |
| Bristol Myers Squibb | 7 | 6 | 4 |
| Merck & Co. | 8 | 9 | 9 |
| Pfizer | 9 | 1 | 2 |
| Gilead Sciences | 10 | 14 | 14 |
| Company | 2024 [28] | 2023 [29] | 2022 [30] | 2021 [31] [32] |
|---|---|---|---|---|
| Nvidia | 1 | 2 | 3 | 6 |
| Microsoft | 2 | 1 | 2 | 3 |
| Meta Platforms | 3 | 3 | 6 | 4 |
| Alphabet | 4 | 4 | 1 | 1 |
| Apple | 5 | 5 | 5 | 9 |
| Amazon | 6 | 10 | 4 | 2 |
| AMD | 7 | 8 | 8 | 5 |
| Qualcomm | 8 | 14 | 9 | 17 |
| SAP | 9 | 19 | 25 | 19 |
| Netflix | 10 | 12 | 29 | 7 |
| Company | 2025 [33] |
|---|---|
| Booking Holdings | 1 |
| Airbnb | 2 |
| Marriott | 3 |
| Trip.com | 4 |
| Hilton | 5 |
| Expedia | 6 |
| Delta Air Lines | 7 |
| Royal Caribbean | 8 |
| Carnival | 9 |
| Ryanair | 10 |
| IAG | 11 |
| Singapore Airlines | 12 |
| IHG Hotels & Resorts | 13 |
| Turkish Airlines | 14 |
| Hyatt | 15 |
| United Airlines | 16 |
| H World | 17 |
| Accor | 18 |
| easyJet | 19 |
| Travel + Leisure | 20 |