GM GEM platform

Last updated
GM GEM platform
Overview
Manufacturer General Motors
Also calledGlobal Emerging Markets
Production2016–present
Body and chassis
Class
Layout transverse front engine, front-wheel drive
Chronology
Predecessor
Successor GEM

Global Emerging Markets, better known in acronym form as GEM, is the name of an automotive platform in use by General Motors for various vehicles sold in markets of the developing world, where many GM vehicles designed for the United States and wealthier parts of China are too expensive for most consumers. [1]

Contents

Development of GEM in particular was largely done by GM's joint venture SAIC-GM in China. [2] It was developed by the GM-SAIC joint venture Pan Asia Technical Automotive Center (PATAC). [3] Creating the platform reportedly came at a cost of approximately 5 billion dollars to GM, [4] much of the funds for which were accumulated by exiting several unprofitable markets in Europe and Africa in 2017. [5] [6]

History

Prior to 2015, GM primarily sold slightly refreshed versions of aging American models to developing markets. [7] These included the likes of the Chevrolet Lanos and Daewoo Lacetti, both of which have been manufactured well past the introduction of new models in their segments (since 2002 and 2003, respectively for these examples). [8] [9] In August 2015, the conglomerate announced their plans to invest billions of dollars into the development of a singular platform for their secondary markets for introduction in the next 5 years. [10]

In September 2019, Chevrolet revealed the second generation Onix sedan, the first vehicle to be underpinned by the GEM platform. [11] GM anticipates that the markets in question will begin to outpace their established markets in new vehicle introduction from 2020 to 2030. [12]

Vehicles

The following vehicles either use this platform:

Buick

Current

Chevrolet

Current

See also

Related Research Articles

<span class="mw-page-title-main">Chevrolet</span> American automobile division of General Motors

Chevrolet is an American automobile division of the manufacturer General Motors (GM). Louis Chevrolet (1878–1941), Arthur Chevrolet (1884–1946) and ousted General Motors founder William C. Durant (1861–1947) started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918, and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929 with the Chevrolet International.

<span class="mw-page-title-main">General Motors Delta platform</span> Motor vehicle platform

Delta was a General Motors compact front-wheel drive automobile and crossover SUV platform, originally developed by Opel Group. Delta was a successor to the Opel T platform; it also replaced J platform and the Z platform used by the Saturn S-Series. The platform debuted in the 2003 Saturn Ion. Vehicles of this platform generally carry the letter "A" in the fourth character of their VINs.

<span class="mw-page-title-main">SAIC-GM</span> Joint venture between General Motors and SAIC Motor

SAIC General Motors Corporation Limited is a joint venture between General Motors Company and SAIC Motor that manufactures and sells Chevrolet, Buick, and Cadillac brand automobiles in Mainland China.

<span class="mw-page-title-main">Pan Asia Technical Automotive Center</span>

The Pan Asia Technical Automotive Center is a joint venture between General Motors and SAIC Motor. It is a design and engineering center in Pudong, Shanghai, China, and is involved in engineering for Shanghai GM products, but also functions as one out of six technical development and design centers worldwide of General Motors.

<span class="mw-page-title-main">Chevrolet Sail</span> Motor vehicle

The Chevrolet Sail is a subcompact car produced by SAIC-GM, a joint venture of General Motors in China. Launched in 2001, it was sold as the Buick Sail in China in both in sedan and wagon form which were both based on Opel Corsa B. Following the introduction of the Chevrolet brand in China in 2005, the car received a facelift and its name was changed to "Chevrolet Sail" and "Sail SRV".

<span class="mw-page-title-main">Chevrolet Spark</span> Motor vehicle

The Chevrolet Spark is a city car manufactured by General Motors's subsidiary GM Korea from 1998 to 2022. The vehicle was initially developed by Daewoo and was introduced in 1998 as the Daewoo Matiz. In 2002, General Motors purchased Daewoo Motors, which had the vehicle being marketed with several GM marques and nameplates.

<span class="mw-page-title-main">Chevrolet Traverse</span> American full-size crossover SUV

The Chevrolet Traverse is a full-size crossover SUV with three-row seating built by General Motors. It is built on the same platform as the GMC Acadia and Buick Enclave, known as the Lambda platform for first generation, and the C1XX for second generation. It also shares the C1XX platform with the Cadillac XT6. It is the successor to the TrailBlazer body-on-frame SUV and Uplander minivan.

<span class="mw-page-title-main">UzAuto Motors</span>

UzAuto Motors is an automotive manufacturer owned by the Government of Uzbekistan. It is based in Asaka, Uzbekistan. It manufactures vehicles under the marques Chevrolet and Ravon, which is Uzbek for calm and straight road or easy journey.

<span class="mw-page-title-main">Chevrolet Aveo</span> Subcompact car

The Chevrolet Aveo is a subcompact car (B-segment) marketed by General Motors (GM) since 2002. Originally developed by South Korean manufacturer Daewoo Motors and marketed as the Daewoo Kalos, the takeover of Daewoo by GM to form GM Daewoo Auto & Technology (GMDAT) resulted in the car being marketed under seven brands in 120 countries, with the Aveo nameplate being the most commonly used one. The second-generation Aveo, developed by GM Korea, was introduced in 2011 and was also marketed as the Chevrolet Sonic in several markets such as in the Americas, Japan, Middle East, South Africa and several Southeast Asian markets. Production of the second-generation model ended in October 2020.

<span class="mw-page-title-main">Chevrolet Trax</span> American crossover SUV

The Chevrolet Trax is a crossover SUV manufactured by General Motors and marketed under the Chevrolet brand since 2013, currently in its second generation.

<span class="mw-page-title-main">Chevrolet Spin</span> Motor vehicle

The Chevrolet Spin is a mini MPV produced by General Motors under the Chevrolet marque. Developed by GM do Brasil, the vehicle replaced the Meriva and Zafira in South America with an option of two-row and three-row seating. It is produced in Brazil since 2012 and has been exported throughout the South American region. Between 2013 and 2015, GM Indonesia assembled the vehicle for the Southeast Asian market at its Bekasi plant.

<span class="mw-page-title-main">Chevrolet Onix</span> Motor vehicle

The Chevrolet Onix is a subcompact car launched by American automaker Chevrolet in Brazil at the 2012 São Paulo International Motor Show and the second generation in China at the 2019 Shanghai Auto Show. In Brazil, it was launched to replace the Chevrolet Corsa and some versions of the Chevrolet Celta. Mainly produced in General Motors Brazil’s plants in Gravataí and São Caetano do Sul, the Onix is a five-door hatchback. A sedan version is sold as the Chevrolet Onix Plus in Brazil, and as the Onix sedan in Colombia. The Onix has also been produced in Uzbekistan since 2022 by UzAuto Motors.

<span class="mw-page-title-main">Chevrolet Bolt</span> Electric hatchback marketed by Chevrolet

The Chevrolet Bolt EV is a battery electric subcompact hatchback produced by General Motors under the Chevrolet marque. The first generation was produced from 2016 to late 2023. In 2023, GM officials said they would cancel the car, then three months later announced plans but no date for a next-generation model.

<span class="mw-page-title-main">Chevrolet Tracker (2019)</span> Subcompact crossover SUV

The Chevrolet Tracker is a subcompact crossover SUV manufactured by General Motors since 2019. Positioned as a successor to the Trax, it is produced in Brazil and Argentina for the Latin American market, and in China by SAIC-GM for the Chinese market. Despite the use of the Tracker name, the Tracker is not related to the model sold in North America as a rebadged Suzuki Escudo from the 1990s to the 2000s.

<span class="mw-page-title-main">Chevrolet Monza (China)</span> Motor vehicle

The Chevrolet Monza is a compact sedan produced by General Motors through its SAIC-GM joint venture under the Chevrolet brand. Prior to the introduction of the vehicle, the Monza nameplate was previously used in the 20th century for unrelated compact models in the North and South American markets. It is the successor of the fourth generation Chevrolet Cavalier, which previously used the 科沃兹 kewozi name. The 科沃兹 kewozi name is now used for the Chevrolet Onix, and positioned below the Monza.

The GM E-Turbo engine is a gasoline fueled motor developed by General Motors as part of the company’s next-generation turbocharged engine family. The engine features a start-stop system, gasoline direct injection, an electric water pump and an electric turbocharger wastegate to optimize fuel efficiency.

<span class="mw-page-title-main">General Motors VSS platforms</span> Upcoming series of car platforms

Vehicle Set Strategy (VSS) is a series of four automotive platforms developed by American manufacturer General Motors for their vehicles as part of an effort to consolidate their platform usage for the present and future. GM eventually plans to have the VSS platforms underpin over 75% of their models, the exceptions being the BEV3 platform used for electric vehicles and specialty vehicles like the Corvette.

<span class="mw-page-title-main">General Motors BEV2 platform</span> Electric vehicle platform

The GM BEV2 platform is an automotive platform made by General Motors designed specifically for small electric vehicles. Multiple divisions of the LG Corporation have been instrumental in construction in addition to GM's contributions to the platform.

<span class="mw-page-title-main">General Motors Thailand</span> Holding company of GM

General Motors (Thailand) Limited (GMT) was a holding company of sales and manufacturing subsidiaries of General Motors (GM) in Thailand. The company was registered in 1993 as a sales company and opened its manufacturing plant in 2000. At its height, GM Thailand exported vehicles to most regions in the world, including South America, Central America, Europe, Africa, the Middle East, Southeast Asia, Australia and Japan. In February 2020, GM announced that it would withdraw from the Thai market and the Rayong plant would be acquired by Great Wall Motors by the end of 2020. The company continued to support existing Chevrolet owners for ongoing aftersales, warranty and service.

References

  1. "GM bets it has a GEM of a plan to hit paydirt in emerging markets". Automotive News. 2019-04-16. Retrieved 2020-04-17.
  2. "General Motors future models – Chevrolet cars". www.just-auto.com. 2019-08-28. Retrieved 2020-04-21.
  3. "OEM Plant Details:General Motors Argentina, Rosario Plant[Argentina] – MarkLines Automotive Industry Portal". www.marklines.com. Retrieved 2020-04-21.
  4. "General Motors' future platforms – a go-to guide". www.just-auto.com. 2016-05-18. Retrieved 2020-04-17.
  5. "GM Finally Leaves Europe Behind". Bloomberg.com. 2017-03-09. Retrieved 2020-04-17.
  6. Chutel, Lynsey. "South Africa is taking its breakup with General Motors badly". Quartz Africa. Retrieved 2020-04-17.
  7. "GM takes a fresh look at emerging markets". Automotive News. 2015-08-02. Retrieved 2020-04-17.
  8. Gasnier, Matt. "Ukraine Full Year 2011: ZAZ Lanos leader, two Ladas on podium – Best Selling Cars Blog" . Retrieved 2020-04-21.
  9. "Giving Birth: GM Launches Chinese Baojun Brand, Unveils 630 Sedan – Motor Trend WOT". 2013-10-05. Archived from the original on 2013-10-05. Retrieved 2020-04-21.
  10. LeBeau, Phil (2015-07-28). "GM targets emerging markets with new lineup". CNBC. Retrieved 2020-04-17.
  11. "Chevrolet Will Build North American-spec 2020 Onix in Mexico". www.carscoops.com. Retrieved 2020-04-17.
  12. "A Closer Look At How The GM GEM Platform Is Expected To Help Crack Emerging Markets". GM Authority. Retrieved 2020-04-17.
  13. "GM GEM Platform". GM Authority. Retrieved 2020-04-17.
  14. "GM Unveils a GEM for Emerging Markets". www.autobeatonline.com. Retrieved 2020-04-17.
  15. "New Chevy Tracker and Trailblazer Revealed in Sporty Redline Trim". www.carscoops.com. Retrieved 2020-04-17.
  16. OTO. "All-new Chevrolet Onix based on the GEM platform officially unveiled | Zigwheels". Oto. Retrieved 2020-04-17.
  17. OTO. "Here Is The All-New 2024 Chevy Montana Pickup | GM Authority". Oto. Retrieved 2022-12-13.