| Company type | Public |
|---|---|
| Nasdaq: GNSS | |
| Industry | Technology/Manufacturing |
| Founded | 1980 in Utah, U.S. |
| Founder | Elwood Norris |
| Headquarters | , U.S. |
Area served | Worldwide |
Key people | |
| Products |
|
| Website | genasys |
Genasys Inc. is based in San Diego, California. Its long range acoustic device (LRAD) products are used for long-range acoustic hailing and mass notification. Its software-as-a-service product suite, the Genasys Protect Platform, that includes ACOUSTICS, ALERT, CONNECT (formerly Evertel), and EVAC (formerly Zonehaven), is used for emergency alerting, notifications, evacuations, secure collaboration, and repopulations. The company was previously named American Technology Corporation (ATC) until 2010 [1] and LRAD Corporation until 2019. [2] The company's stock trades on the NASDAQ Capital Market with the ticker symbol "GNSS". [2]
Genasys was founded in Utah by Elwood "Woody" Norris as the American Technology Corporation in 1980. [3] From 1988 to early 1992 the company was inactive. Norris recapitalized the company as a Delaware Corporation in 1992. [4] In 1996, the company launched its first directed sound technology and began engineering sound solutions for the commercial, government, and military markets. In response to the October 2000 attack on the USS Cole, the company's engineering team developed their long-range acoustic device (LRAD) product line. With the introduction of LRAD systems in 2003, the company created the acoustic hailing device (AHD) market, followed by the introduction of multidirectional mass notifications systems in 2012. The company acquired Genasys, a Madrid, Spain-based software provider of location-based mass messaging solutions for emergency warning and workforce management in January 2018, and subsequently adopted the name Genasys for itself. [2] In 2020, Genasys acquired Amika Mobile, an Ottawa, Canada-based enterprise software provider of critical event situational awareness, communication and control products. It was subsequently renamed Genasys Communications Canada. [5] [6] In a June 2021 acquisition, Genasys added Zonehaven, a California-based company specializing in emergency evacuation software services and resources. [7]
In September 2023, Genasys acquired Evertel Technologies from Word Systems Operations for about $5.8 million. [8]
Los Angeles County suspended use of Genasys during the January 2025 Southern California wildfires after its "alert was erroneously sent out to nearly 10 million residents". [9]
After San Diego County implemented Genasys in 2024, the technology was used by the county and City of San Diego in January 2025 to safely evacuate residents from wildfires. [10]
The Maui Emergency Management Agency launched Genasys on May 1, 2025 to enhance emergency operations and evacuations for residents and visitors on Maui, Molokai and Lanai. [11] [12]
In June 2025, Santa Barbara County began using Genasys EVAC mapping software to assist first responders and county residents during evacuations and other emergencies. [13]
The City of San Jose, California implemented Genasys Protect hours before the Ranch Fire started in the East San Jose hills June 17, 2025. [14]