Foster's Lager is an internationally-distributed brand of lager. It is owned by the international brewing group Asahi Group Holdings., and is brewed under licence in a number of countries, including its biggest market, the UK, where the European rights to the brand are owned by Heineken International.
Stella Artois is a Belgian pilsner of between 4.6 and 5.2 per cent ABV which was first brewed in 1926 by Dutch: Brouwerij Artois in Leuven, Belgium. Since 2008, a 4.8 per cent ABV version has also been sold in Britain, Ireland, Canada and Australia. In the United States, as of 2009, Stella Artois is imported and distributed by Anheuser-Busch. As of 2016, Stella Artois is owned by Interbrew International B.V. which is a subsidiary of the world's largest brewer, Anheuser-Busch InBev SA/NV.
"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a GB£6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.
Brazil is the world's third largest beer market with total volume at 139 million hectoliters, and per capita consumption 61 liters in 2016.
Oriental Brewery or OB is a South Korean brewery currently owned by AB InBev, and initially founded by Doosan Group.
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada. The piece was first displayed online on 6 October 2006, and was later broadcast as a television and cinema spot in the Netherlands and the Middle East. The ad was created from the budget left over from the earlier Daughters campaign, and was intended to be the first in a series of such online-focused campaigns by the company. Later such videos include Onslaught and Amy.Evolution was directed by Canadian director Yael Staav and Tim Piper, with sound design handled by the Vapor Music Group, and post-production by SoHo.
Roderick Howard Allen was a British advertising executive who wrote many well known advertising slogans and jingles used in the United Kingdom. He was nicknamed the "jingle king".
"Good things come to those who wait" is an advertising slogan used by Diageo in television, cinema, and print advertising campaigns promoting Guinness-brand draught stout in the United Kingdom. The slogan formed the cornerstone of advertising agency Abbott Mead Vickers BBDO's successful pitch to secure the Guinness account in 1996. Their proposal was to turn around the negative consumer opinion of the length of time required to correctly pour a pint of Guinness from the tap, usually quoted as 119.5 seconds, as well as to encourage bartenders to take the time to do so. A similar idea had been incorporated into a number of Guinness campaigns in the past, such as the Irish "Guinness Time" television and cinema spots of the early 1990s.
noitulovE is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub. The commercial was handled by the advertising agency Abbott Mead Vickers BBDO, with a budget of £1.3M. It was directed by Daniel Kleinman. Production was contracted to Kleinman Productions, with post-production by Framestore CFC. It premiered on British television on 3 October 2005.
The Viral Factory is a full-service advertising agency based in Shoreditch, United Kingdom.
Reassuringly Expensive was the Stella Artois' advertising slogan in the United Kingdom from 1982 until 2007. The 1990s UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotif taken from the score of Jean de Florette, inspired, in turn, by Giuseppe Verdi's La forza del destino. The TV campaigns began in 1991 with a series of adverts based on Jean de Florette, directed by the British duo Anthea Benton and Vaughan Arnell, moving on to other genres including war movies, silent comedy and even surrealism. They have used notable movie directors such as Jonathan Glazer, and their aim was to portray the drink in a context of sophisticated European culture.
Anthea Benton is a British television commercial and music video director, best known for her adverts for Stella Artois and Levi's.
Pretty is a television advertisement launched in 2006 by Nike, Inc. to promote its "Nike Women" brand of sportswear. The 60-second spot was handled by advertising agency Wieden+Kennedy in Portland, Oregon. The advert stars Russian tennis player Maria Sharapova in her first appearance as a spokesperson for the brand. Pretty debuted on U.S. television on August 20, 2006, with later appearances in cinemas and in print advertisements. It was directed by Czech director Ivan Zachariáš, with post-production and VFX work by The Mill.
Dougal Wilson is a director of commercials and music videos.
Mother is a creative company with offices in London, New York, Los Angeles and Shanghai.
Old Lions is a British television and cinema advertisement launched by the Carlsberg Group in 2006 to promote Carlsberg-brand pale lager. The 180-second piece formed the cornerstone of the company's media campaign in England during the run-up to the 2006 FIFA World Cup. The campaign targeted men between the ages of 16 and 34. The commercial shows the lead up to and playing of a game of football between a local pub team and a team made up of former England players, coached by Bobby Robson. Old Lions was handled by advertising agency Saatchi & Saatchi. It was directed by Chris Palmer. Production was handled by production company Gorgeous Enterprises, with post-production by The Mill. It premiered on British television on 15 April 2006.
Lee Garfinkel is an American businessperson in the field of advertising. He was most recently the CEO of FCB Garfinkel, the New York office of FCB.
Portland Communications is a political consultancy and public relations agency set up in 2001 by Tim Allan, a former adviser to Tony Blair and Director of Communications at BSkyB. In 2012 a majority stake in Portland was purchased by Omnicom.
Lion is an alcoholic beverage company that operates in Australia and New Zealand, and a subsidiary of Japanese beverage giant Kirin. It produces and markets a range of beer and cider in Australia, and wine in New Zealand and the United States through Distinguished Vineyards & Wine Partners. It acts as distributors for a range of spirits in New Zealand, but does not own any distilleries outright, although holding a 50% share of Four Pillars Gin in Victoria.
Ivan Zachariáš is a Czech director. He is best known as advertising creator/director for brands like Stella Artois, Land Rover and Adidas.
