Great Michigan Pizza Funeral

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Ilario Fabbrini, owner of the frozen pizza manufacturer, watches the pizza burial. Michigan pizza funeral.png
Ilario Fabbrini, owner of the frozen pizza manufacturer, watches the pizza burial.

The Great Michigan Pizza Funeral (also referred to as the Great Pizza Funeral of Michigan and the Great Pizza Burial) was the ceremonial disposal of 29,188 frozen cheese-and-mushroom pizzas in Ossineke, Michigan on March 5, 1973. [1] [2] The manufacturer, Ilario "Mario" Fabbrini, [3] had been ordered to recall the pizzas by the Food and Drug Administration (FDA) after initial tests suggested the presence of botulism-causing bacteria in a batch of canned mushrooms.

Contents

Fabbrini decided to ceremonially dispose of the pizzas to demonstrate accountability and receive publicity. The pizzas were tipped into an 18-foot (5.5 m) deep hole in the ground before a crowd of onlookers, who were addressed by Michigan governor William Milliken. Later tests by the FDA ruled out botulism. Fabbrini sued his suppliers, and the Michigan Court of Appeals awarded him $211,000 in 1979, though he closed his business a few years later.

Background

Ilario Fabbrini came from Rijeka, Croatia. Having lived under fascist Italian rule and then in communist Yugoslavia, he emigrated to the United States after World War II. Settling in Ossineke, Michigan, he began making and selling frozen pizzas from his home kitchen. [4] Fabbrini's wife, Olga, helped him adapt the traditional recipes of his hometown to suit American tastes. [4] [5] Within nine years, Fabbrini had grown his business, Papa Fabbrini Pizzas, into one of the most modern pizza factories in the country. [1] [4] His plant, which employed 22 people, could produce 45,000 pizzas a week. [4]

Alleged botulism contamination

In January 1973, employees at the United Canning Company of East Palestine, Ohio, noticed several cans of mushrooms were swelling, indicating contamination. [4] [6] [7] The plant had recently switched to an automated can-filling line, which was less sterile than the previous method of hand-filling, and also led to some overfilling of the cans. United Canning notified the Food and Drug Administration (FDA), which took samples for testing. [7]

The FDA stated that their tests confirmed the presence of botulism, a potentially fatal disease in humans. [7] [1] The customers of United Canning were contacted by the FDA, including Tolono Pizza Products, a Chicago wholesaler who had sold the mushrooms to Fabbrini. [7] Fabbrini was himself contacted by the FDA on February 19, 1973, and told to recall his products. [4]

Fabbrini estimated that 30,000 pizzas were involved, costing him $30,000 and a retail value of around $60,000. [4] [1] This was the largest recall of pizzas in American history then. [1] The FDA found no evidence of illness caused by Fabbrini's pizzas, although 17 claims were made by members of the public. [4]

Funeral

William Milliken, governor of Michigan, attended the event. William Milliken 1969.png
William Milliken, governor of Michigan, attended the event.

As a means of creating publicity and a demonstration of his accountability, Fabbrini organized a public disposal of the recalled pizzas on March 5, 1973. [7] [6] Fabbrini themed the occasion as a funeral, and it was later referred to as the "Great Michigan Pizza Funeral", the "Great Pizza Funeral of Michigan" and the "Great Pizza Burial". [7] [5] [1]

Several hundred people attended the event at a time when Ossineke was a village of only 1,800 inhabitants. [1] The press reported that 40,000 or 44,000 pizzas were buried, though, in later court documents, Fabbrini claimed to have only disposed of 29,188. [7] [1] [8] The pizzas were tipped into an 18-foot (5.5 m) deep hole from four dump trucks. [1] They were still enclosed in their cellophane wrappers. [7]

After the burial, Fabbrini laid a wreath of red gladioli and white carnations on the grave, which a report in Atlas Obscura claims represented the colors of pizza sauce and cheese. [9] [6] The event was attended by Michigan governor William Milliken who gave a homily on the subject of courage in the face of tragedy. [7] Milliken was presented with a frozen pizza by Fabbrini, who cooked pizzas on-site to feed the attendees. [1] When one attendee questioned the safety of eating the food offered, Fabbrini retorted, "Gov. Milliken ate a piece, and he's still alive". [9]

Aftermath

Although he stated he did not blame his suppliers and would continue to use them, Fabbrini launched a $1 million lawsuit against United Canning and Tolono Pizza Products. [1] [9] The case was finally settled in the Michigan Court of Appeals in 1979, with Fabbrini receiving $211,000. [7] Around a third of the award was needed to pay Fabbrini's legal costs. [5] In the early 1980s, Papa Fabbrini Pizzas went out of business, with Fabbrini selling its assets for $5,000. [5] [7]

The initial FDA test results were overturned upon further investigation by the FDA and the Michigan state veterinarian. The deaths of the laboratory mice used in the tests were confirmed to be from an unrelated peritonitis case rather than botulism. [7]

The pizza funeral has been covered by modern publications including the website of The Paris Review , online magazine Atlas Obscura , the American magazine Saveur and the Canadian Pizza Magazine. [10] [11] [5]

See also

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Events from the year 1973 in Michigan.

References

  1. 1 2 3 4 5 6 7 8 9 10 11 "Milliken Attends Pizza Burial". The South Bend Tribune . March 6, 1973. Archived from the original on April 4, 2021 via Newspapers.com.
  2. John. "A Bizarre Funeral for 30,000 Contaminated Frozen Pizzas". Youtube. Plainly Difficult. Retrieved November 23, 2023.
  3. "Tainted mushrooms end immigrant's Ossineke pizza factory". thealpenanews.com. Retrieved January 29, 2024.
  4. 1 2 3 4 5 6 7 8 "Mushroom Scare Hits Pizza Shop". The Daily Courier. Vol. 72, no. 94. March 2, 1973. p. 9. Archived from the original on April 4, 2021 via Newspapers.com.
  5. 1 2 3 4 5 Dao, Dan Q. (March 28, 2017). "Why This Immigrant Entrepreneur Threw a Massive Pizza Funeral". Saveur . ISSN   1075-7864. Archived from the original on November 28, 2020.
  6. 1 2 3 Giaimo, Cara (March 14, 2017). "The Day That Michigan Held a Funeral For 30,000 Pizzas". Atlas Obscura . Archived from the original on November 27, 2020.
  7. 1 2 3 4 5 6 7 8 9 10 11 12 "Forty-Five Years Ago This Small Michigan Town Had a Pizza Funeral". No. February 28, 2018. Michigan Radio. Archived from the original on November 23, 2020.
  8. "Pizza Served at Pizza Burial". Alexandria Daily Town Talk. Vol. 90, no. 354. United Press International. March 6, 1973. p. 5. Archived from the original on April 4, 2021 via Newspapers.com.
  9. 1 2 3 "'Funeral' Marks Mass Burial of 44,000 Pizzas". Battle Creek Enquirer . Associated Press. March 6, 1973. p. 11. Archived from the original on April 4, 2021 via Newspapers.com.
  10. Piepenbring, Dan (March 15, 2017). "The Pizza Is Poisoned, and Other News". The Paris Review. ISSN   0031-2037. Archived from the original on August 21, 2020.
  11. "Pizza History: The Massive Michigan Pizza Funeral That Never Had to Happen". Canadian Pizza Magazine. March 16, 2017. Archived from the original on April 4, 2021.

Further reading