HerZindagi.com began as a lifestyle and entertainment website, offering articles, videos, and features on wellness, astrology, and contemporary trends.[11] Operated under Jagran New Media, it expanded to include a Tamil-language version following its initial Hindi and English launches.[12] By September 2020, the platform reported approximately 11 million monthly users.[13][14]
In 2022, the platform introduced the 75 Buland Hausle campaign to mark India's 75th year of independence, highlighting 75 women for their contributions since 1947.[16] The same year, it launched Shubh Vivah, a microsite providing wedding-related advice with input from industry professionals such as photographer Poonam Kotecha, beauty expert Shahnaz Husain, and nutritionist Swati Bathwal.[17]
In May 2023, HerZindagi initiated The Good Mother Project ahead of Mother's Day, featuring discussions on societal expectations of motherhood.[18] The project included interviews with public figures such as actress Alia Bhatt and author Sudha Murthy.[19] In July 2023, HerZindagi introduced HZ Buddy, a community-oriented feature. The platform also produces editorial content on diverse topics, including social issues and lifestyle trends.[20]
Collaborations and events
HerZindagi collaborated with OnlyMyHealth in 2023 to organize the Period Party campaign ahead of Menstrual Hygiene Day, addressing menstrual hygiene and stigma.[21][22]
The platform also launched the WomenPreneur Awards in 2023 to recognize women entrepreneurs. The inaugural event was held in New Delhi, with Union MinisterSmriti Zubin Irani attending as chief guest.[23]
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