International Association of Skateboard Companies

Last updated
International Association of Skateboard Companies
Formation1995
Type Trade association
Headquarters22431 Antonio Parkway, Suite B160-412
Location
Executive Director
Thomas Barker
Website theiasc.org

The International Association of Skateboard Companies (IASC) is a for-profit trade association that seeks to promote skateboarding as a leisure activity. Its board of directors includes representatives of a number of skateboarding companies who in turn represent a membership base of "skateboard manufacturers, distributors, contest organizers, ramp designers and individuals".

Contents

History

The IASC was established in 1995 by Jim Fitzpatrick, with the goal of promoting skateboarding, increase participation, saving its members money and educating the community about skateboarding. Its members include skateboard manufacturers, distributors, skatepark designers and contest organisers. [1]

Its current board of directors includes representatives of Dwindle Distribution, Sole Technology, Wabsono International, Transworld Skateboarding, DVS Shoes, Sector 9, Black Box, Nike Skateboarding, Element, Tum Yeto (Tod Swank), The Skateboard Mag, DC Shoes, Vans and Blitz Distribution (Per Welinder).

Initiatives

Go Skateboarding Day

Skaters at a Go Skateboarding Day event in Calgary, Canada. Calgary Go Skateboarding Day.jpg
Skaters at a Go Skateboarding Day event in Calgary, Canada.

The IASC established an annual Go Skateboarding Day (usually June 21 each year) to encourage skateboarders around the world to go skateboarding, hold competitions and generally promote skateboarding and to encourage non-skaters to consider buying a skateboard. [2]

Anti-blank-deck campaign

In part, the initial establishment of the association was prompted by industry concerns about the sale of blank (un-branded) skateboard decks. In 1994, during the months before the establishment of the association, representatives of various skateboarding companies met to discuss their concerns. In particular, companies were concerned about the proliferation of un-branded decks for sale in skate shops and other retail outlets that had not been produced by one of the major skate brands. These decks carried no logos or associated designs and were produced by manufacturers that (according to the companies) did not contribute to the sponsorship of skateboarders, venues or events. [3] The association was officially established the following year.

In 2007, the IASC released a report, produced in conjunction with Transworld Skateboarding titled, Under Fire: A special report on the skate hard-goods market. [4] In it, the IASC detailed the impact of blank deck sales on the wider industry and encouraged skaters to only buy and ride branded decks and to wear branded clothing at competitions. The IASC also resolved to encourage media outlets to only publish stories with images that included skaters supporting their sponsors' brands. [4]

Blitz Distribution, an IASC member company, established www.aworldwithoutpros.com to support the campaign. A number of skaters and industry representatives established www.aworldwithoutceos.com as a direct counter-argument to the claims made by the IASC. Both sites have since been taken down.

As a result of the campaign, a number of manufacturers discontinued direct sale of blank decks (though a number continued to supply IASC member companies).

Liability laws

During the late-1990s, founding director Jim Fitzpatrick and the IASC campaigned for reform of California's public liability laws as they pertained to skateboarding in particular. The campaign was successful and laws were changed in 1997 to introduce liability limits. [5]

Just One Board

In 2012, the IASC and the Go Skateboarding Foundation (established by the IASC to run Go Skateboarding Day) launched the non-profit Just One Board initiative. [6] Just One Board seeks to collect used skateboards and refurbish them for distribution to underprivileged children. [7]

Related Research Articles

<span class="mw-page-title-main">Skateboarding</span> Action sport on skateboards

Skateboarding is an action sport originating in the United States that involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, an entertainment industry job, and a method of transportation. Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2009 report found that the skateboarding market is worth an estimated $4.8 billion in annual revenue, with 11.08 million active skateboarders in the world. In 2016, it was announced that skateboarding would be represented at the 2020 Summer Olympics in Tokyo, for both male and female teams.

<span class="mw-page-title-main">Daewon Song</span> American skateboarder

Daewon Song is an American professional skateboarder. He is co-owner of Thank You Skateboards, and skates for the company. Song was named the 2006 "Skater of the Year" by Thrasher magazine, an award that is widely considered to be one of the most significant honors in skateboarding.

<span class="mw-page-title-main">Enjoi</span> Skateboard products manufacturer

Enjoi was a skateboarding company that produced skateboard decks as the brand's primary product; the company also manufactured skateboarding accessories and clothing. The company, distributed by Dwindle Distribution, has, since inception, been known for its humorous and satirical designs and has adopted a stylized panda as its logo. Company was founded in 2000 by Marc Johnson and Rodney Mullen. Their headquarters is situated in Los Angeles, California.

Andrew Reynolds is an American professional skateboarder known for co-founding Baker Skateboards in 2000 with artist Jay Strickland. He is now Baker Skateboard's sole owner. Reynolds established Bakerboys Distribution with Erik Ellington and Jim Greco in 2007. Bakerboys Distribution provides distribution for closely related in-house skateboard companies such as Deathwish Skateboards and Shake Junt. He is also the head of design at Altamont Apparel. Reynolds primarily skates street. He has been called one of the most influential skaters of all time.

<span class="mw-page-title-main">Chad Muska</span> American skateboarder

Chad Muska is an American professional skateboarder, musician and entrepreneur. In November 2012, Skin Phillips, editor-in-chief of Transworld Skateboarding, described Muska as "one of the most marketable pros skateboarding has ever seen."

<span class="mw-page-title-main">Paul Rodriguez (skateboarder)</span> Mexican-American skateboarder

Paul Martin Rodriguez Jr., also known by his nickname P-Rod, is an American professional street skateboarder, actor, rapper, and recording artist. Rodriguez has won a total of eight medals at the X Games, four of them gold, with the most recent first-place victory occurring in Los Angeles, California in July 2012.

<span class="mw-page-title-main">Blind Skateboards</span> American skateboard company

Blind is a skateboard company founded by Mark Gonzales in 1988 under Steve Rocco's World Industries distribution company. Gonzales has since left the company and today the company continues under the ownership of Dwindle Distribution. The company produces decks, wheels, soft goods and accessories. The company's logo for many years was a stylized grim reaper.

<span class="mw-page-title-main">Globe International</span> Australian surf and skateboard footwear and apparel manufacturer

Globe International Ltd. is an Australian footwear, clothing, and skateboard hardware company. It was founded in 1985 by three Australian brothers. Globe International's core business is divided between proprietary brands, licensed brands, and distributed brands. The company's international offices are located in Melbourne, Los Angeles, Newport Beach and San Diego, U.S.; Hossegor, France; and Shenzhen, China. It is listed on the Australian Stock Exchange.

<span class="mw-page-title-main">Chris Cole (skateboarder)</span> American skateboarder

James Chris Cole is an American professional skateboarder. As of September 2020, his sponsors are Fallen Footwear, Monster Energy, Bones Bearings, Cult Crew, Thunder Trucks, Spitfire Wheels, Stance, Kershaw Knives, Grizzly Griptape, GoPro, Indian Motorcycles, cbdMD, Remind Insoles, and most recently Zero Skateboards.

<span class="mw-page-title-main">Chris Haslam (skateboarder)</span> Canadian professional skateboarder (born 1980)

Chris Haslam is a Canadian professional skateboarder whose natural stance is right foot forward, or 'Goofy'. He is recognized as an innovative skateboarder whose skateboarding is defined by creativity and progression.

Baker Skateboards is an American skateboarding company founded in 2000 by professional skateboarder Andrew Reynolds. The company's main products are skateboard decks, soft goods, accessories, and wheels.

Stevie Williams is a professional skateboarder who was included in the twenty-seventh position of the "30 Most Influential Skaters of All Time" list that was compiled by Transworld Skateboarding in late 2011.

Leo Romero is a professional skateboarder whose early skateboarding influences included Heath Kirchart, Jamie Thomas and Andrew Reynolds.

Steve Douglas is a retired professional skateboarder and longtime employee of the skateboard industry from London, United Kingdom (UK). Since April 2014, he has been the Vice President (VP) of Dwindle Distribution.

Brian Anderson is a professional skateboarder based in Queens, New York City.

<span class="mw-page-title-main">Fingerboard (skateboard)</span> Miniature skateboard controlled by the fingers

A fingerboard is a scaled-down replica of a skateboard that a person "rides" with their fingers, rather than their feet. A fingerboard is typically 100 millimeters (3.9 in) long with width ranging from 26 to 55 mm, with graphics, trucks and plastic or ball-bearing wheels, like a skateboard. A fingerboard can be used to do traditional skateboarding tricks, such as an ollie and kickflip.

<span class="mw-page-title-main">Skateboarding sponsorship</span>

Skateboarding sponsorship is the commercial sponsorship of an individual or team of people who participate in skateboarding, competitions or public activities. Typically, the individual or team will receive cash payments, reduced-price or free merchandise or equipment from a sponsor in return for public and in-competition use of that sponsor's merchandise or equipment for promotional purposes and recipient testimonial or endorsement. Skateboarding sponsorship may also extend to the sponsorship of major competitions or venues by larger distributors or manufacturers of skateboarding equipment and merchandise.

<span class="mw-page-title-main">Greg Lutzka</span> American skateboarder

Greg Lutzka is a "goofy-footed" professional skateboarder

<span class="mw-page-title-main">DVS Shoes</span> American footwear and clothing company

DVS Shoes is an American footwear and clothing company that specialises in products for skateboarding, moto, and snowboarding. The company defines itself as "... driven from the pursuit of building product that embodies the sports the company athletes breathe every day. With roots deeply embedded in skate, the company has the platform to develop truly technological products that bring the riders personalities to life."

<span class="mw-page-title-main">Cliché Skateboards</span> Skateboard company based in Lyon, France

Cliché Skateboards was a skateboard company based in Lyon, France, and distributed by the American company Dwindle Distribution. The company was established in 1997 by French professional skateboarder Jeremie Daclin. In 2001, Cliché was purchased by the France-based Salomon Group which in 2005 became a part of Amer Sports. In 2009, US-based Dwindle Distribution purchased the company from the Salomon Group. In November 2016, Dwindle announced that they would be discontinuing the brand.

References

  1. "IASC: About". Archived from the original on 2007-02-21. Retrieved 2007-02-14.
  2. LIFE Goes Skateboarding, 1965 Archived 2013-01-12 at the Wayback Machine by Bill Eppridge (Time magazine - LIFE)
  3. Transcript of Meeting (29 January 1994, Poway, California)
  4. 1 2 "Under Fire" Five Years Later: Happy Anniversary IASC by Bud Stratford (Everything Skateboarding, January 2012)
  5. The Skateboard: The Good, The Rad, and the Gnarly by Ben Marcus & Lucia Daniella Griggi (MVP Books, 2011)
  6. Just One Board Makes Its Mark On Go Skateboarding Day by Kelli Hargrove (Transworld Skateboarding, 13 June 2012)
  7. Next Up receives 50 complete skateboards from Just One Board (Next Up Foundation, 5 November 2012)