Ishq FM

Last updated

Ishq FM
Frequency 104.8MHz
BrandingIshq 104.8 FM
Programming
Languages Hindi, Bengali
Format Pop/Adult Contemporary
Ownership
Owner India Today Group
OperatorRadio Today Broadcasting Ltd [1]
History
First air date
30 May 2007 (2007-05-30) [1]
Former call signs
MEOW, OYE
Call sign meaning
Hindi word for love
Links
Webcast Listen Live
Website ishq.com

Ishq FM, branded as Ishq 104.8 FM, (formerly Meow FM and OYE FM) is a romantic music [2] FM Radio Channel in India that broadcasts in the major cities: Delhi, Mumbai, and Kolkata. It was initially launched as Meow FM, which was a talk-based channel and served Delhi, Indore, Mumbai and Kolkata. [3] It is an India Today Group venture and its format was directed at a female audience. The channel got noticed for its catchy advertisement on BEST buses. It had also introduced "Meri Meow", a social network for its fans. [4] In September 2010 the channel had changed its name to OYE-FM and programming to a Filmi format. In December 2016 it rechristened to the current avatar of ISHQ 104.8 FM. [5]

Contents

Channel Description

Ishq FM is India's first Romantic Radio Station airing over the FM frequency of 104.8 MHz. It airs era-agnostic Bollywood blockbusters from the romantic genre 24x7. The station's catchy jingle "DO THE ISHQ, Baby" has been composed by Sachin-Jigar.

The brand will have a target audience of 25-34-year-olds.

See also

References

  1. 1 2 "Radio Today launches Meow 104.8 FM, India's first radio station for women". exchange4media.com. 31 May 2007. Retrieved 19 July 2018.
  2. ↑ "Kolkata gets its first romantic radio FM station". Business Standard . Press Trust of India. 22 November 2016.
  3. ↑ "Meow FM officially launched in Kolkata" Archived 4 October 2011 at the Wayback Machine , 8 October 2007.
  4. ↑ "Meow launches social networking platform" Archived 4 October 2011 at the Wayback Machine , 28 July 2008.
  5. ↑ "Oye FM turns 'Ishq FM'". radioandmusic.com. Indiantelevision Dot Com Pvt. Ltd. 8 September 2016. Retrieved 19 July 2018.


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