Jackie Aina

Last updated

Jackie Aina
Jackie Aina 2021.png
Jackie Aina in May 2021
Personal information
Born
Jacquelyn Lonje Olayiwola Oyeshola Bolayemi Aina

(1987-08-04) August 4, 1987 (age 37) [1] [2]
Los Angeles, California, U.S.
Occupation Make-up artist [3] [4]
Website https://jackieaina.com/
YouTube information
Channel
Years active2009–present
Genres
Subscribers3.53 million [5]
Total views409.1 million [5]
YouTube Silver Play Button 2.svg100,000 subscribers
YouTube Gold Play Button 2.svg1,000,000 subscribers
Last updated: January 14, 2024

Jacquelyn Lonje Olayiwola Oyeshola Bolayemi Aina (born August 4, 1987), better known as Jackie Aina, is an Americanbeauty YouTuber. She was born to an African-American mother and a Nigerian father of Yoruba descent. She is a YouTuber and social influencer known for advocating for the visibility of people of color in the cosmetic industry. [2] She has partnered with Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sephora and Sigma Beauty. [6]

Contents

Early career

After two years of college, Aina joined the United States Army Reserve. Aina launched her YouTube channel one year after joining the military. Her YouTube videos were a way of expressing herself and coping with her unhappy marriage at the time. She later divorced. [7] While she was stationed in Hawaii, she was hired by MAC Cosmetics. According to Entrepreneur, Aina was repeatedly told at makeup counters in cosmetic stores that "the trends she wanted to try wouldn't work for her complexion." Subsequently, she started creating videos "about the products and looks she loved that could work for anyone." [3]

Advocacy

Aina argues that people of color are poorly represented and often ignored in the beauty industry, and has criticized makeup shade ranges for not being inclusive of darker skin tones. She has pointed out the lack of darker shade ranges for foundations within lines. [8] She told Bustle in 2018: "We all come from so many different backgrounds, and we also come in different shades and varieties, and what may be something that I'd be willing to overlook may not be the case for someone else." [2] In addition to foundation shades, Aina has said that eye shadow, blush, and lipstick colors aren't universal for skin tones. [9] [10]

While Aina's criticism of cosmetics companies has compromised her relationship with several brands, she asserts that her intention is never to disparage the companies. [4]

Aina has disapproved of people who claim that they "don't see color," saying that they ignore racial issues and discourage her from discussing them. In a YouTube video demonstration, she did an ordinary makeup tutorial in black and white, and subsequently revealed that she had put on makeup of the wrong color. [8] [11]

After IT Cosmetics co-founder and CEO Jamie Kern Lima criticized the beauty industry for non-inclusive and unrealistic depictions of women in advertising, Aina, who had previously criticized IT Cosmetics, confronted her and the rest of the industry about excluding people of color and accepting critiques from a white woman. [12]

Collaborations

In July 2016, Aina teamed up with e.l.f. Cosmetics to create an eye shadow palette. [13]

In March 2017, Sigma Beauty released a set of five brushes created by Aina. [14]

In December 2017, Aina announced the launch of two cosmetic powder highlighters, La Bronze and La Peach, in collaboration with cosmetic brand Artist Couture. [15] [16]

After Aina expressed her opinion that a foundation product by cosmetics brand Too Faced did not feature enough shades, Too Faced announced a collaboration with her to expand the shade range of its Born This Way foundation. [4] [17] By June 2018, the shade range had been expanded from 24 to 35 shades. [2] Nine of the eleven new shades were formulated by Aina. Aina explained that she listened to perspectives of her online followers and other influencers of color when developing the product. [2] Aina has said that the brand had reached out to her in efforts to diversify their products long before she had such a large online following. [2]

Aina told Bustle in 2018 that she would create a cosmetics line by 2019. [9]

In August 2019, Aina released an eyeshadow palette in collaboration with cosmetic brand Anastasia Beverly Hills. On the included shades, Aina said, "the palette is for everyone but my priority was making sure I chose shades that would specifically work for dark and deep-dark complexions." [18]

Awards

At the 49th NAACP Image Awards on January 15, 2018, Aina won the NAACP Image Award for "YouTuber of the Year." [19] The NAACP introduced the award category in partnership with Google, in 2018.

See also

Related Research Articles

<span class="mw-page-title-main">Jeffree Star</span> American internet personality (born 1985)

Jeffree Star is an American makeup artist, media personality and singer-songwriter. He is the founder and owner of Jeffree Star Cosmetics.

e.l.f. American cosmetics brand

e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others.

<span class="mw-page-title-main">Tanya Burr</span> English YouTuber and actress

Tanya Burr is an English YouTuber and actress who began posting makeup and fashion videos to her YouTube channel in 2009. In 2017, Burr began pursuing a career in acting and has since had guest roles in series such as Bulletproof and Holby City, as well as the 2021 film Twist.

<span class="mw-page-title-main">Bunny Meyer</span> American YouTuber

Rachel "Bunny" Meyer is an American beauty YouTuber known by the username grav3yardgirl.

Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. Formerly known as Lip Kit by Kylie, the company was renamed Kylie Cosmetics in 2016.

Jaclyn Roxanne Torrey is an American entrepreneur and internet personality who gained popularity via her YouTube channel.

<span class="mw-page-title-main">Manny MUA</span> American YouTuber and make-up artist

Manuel Gutierrez Jr., known professionally as Manny MUA, is a make-up artist, YouTuber, entrepreneur, and beauty blogger. In 2017, he was the first male brand ambassador in a campaign for the "Big Shot" mascara of the make-up brand Maybelline. In 2018, he founded his own cosmetics company called Lunar Beauty and launched his own cosmetic products.

Laura Ann Lee is an American make-up artist, YouTuber, entrepreneur, and blogger.

<span class="mw-page-title-main">Fenty Beauty</span> Cosmetics brand launched by Rihanna

Fenty Beauty LLC is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release. The original foundation launch included 40 shades, and has since expanded to 50. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types.

ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website, at Ulta Beauty, and at Target. They predominantly make products for the eyes, lips, and face.

Anastasia Beverly Hills, also known as ABH, is an American cosmetics company best known for its eyebrow products. The company was founded by Romanian-born Anastasia Soare in 1997, in Beverly Hills, California. Soare's daughter Claudia Soare, also known as Norvina, is the president of the company. In 2023, the company was reported to be worth approximately $500 million, with $240 million in annual revenue.

<span class="mw-page-title-main">Jeffree Star Cosmetics</span> American cosmetics company

Jeffree Star Cosmetics, Inc. is an American cosmetics company founded by Internet personality and musician Jeffree Star. Star invested his life savings to start the company's makeup line in 2014, later detailing the bankruptcy he had been facing following his music career. It launched with three liquid lipstick colors. The company is estimated to sell US$100 million annually. All products are vegan and cruelty-free. The company is co-owned by Star and his business partner Jeff Cohen.

<span class="mw-page-title-main">Huda Beauty</span> Cosmetics brand owned by internet influencer Huda Kattan

Huda Beauty is a cosmetics line that was launched in 2013 by Huda Kattan. In 2017, Huda Kattan was chosen as one of "The 25 Most Influential People on the Internet" by Time, and she was listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes.

Tatiana Aleksandra Westbrook, best known under her vlogger name Tati, is an American YouTuber and makeup artist.

<i>The Beautiful World of Jeffree Star</i> Documentary web series by Shane Dawson

The Beautiful World of Jeffree Star is an American documentary webseries that was created by YouTuber Shane Dawson. The series follows the life of Jeffree Star, the founder and CEO of Jeffree Star Cosmetics. The series also follows Dawson and Star as they plan and design a new makeup and merchandise collection called The Conspiracy Collection. The series ran for seven episodes, premiering on October 1, 2019, and ending on November 22; an extra episode that showed bloopers and deleted scenes was released on January 21, 2020. The series, excluding the trailer, has garnered over 130 million combined views.

<span class="mw-page-title-main">Pony (make-up artist)</span> South Korean make-up artist, blogger and Beauty YouTuber

Park Hye-min, known professionally as Pony or Pony Park, is a South Korean make-up artist, blogger, and Beauty YouTuber. Pony is credited with popularizing Korean beauty trends worldwide. She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career.

Nyma Tang is an American beauty vlogger and activist against discrimination based on skin color and best known for her YouTube channel of the same name. She gained online popularity in 2017 for her YouTube series The Darkest Shade, in which she reviews the darkest shades of products from different makeup brands and highlights the under-representation of deeper skin tones in the beauty industry.

Haus Labs by Lady Gaga is an American vegan and cruelty-free cosmetics brand founded by Lady Gaga. First launched on September 17, 2019, it was the first major beauty line to launch exclusively on Amazon as a retailer partner, and released in nine countries including France, Germany, Japan, the United Kingdom, and the United States. Haus Labs relaunched on June 9, 2022 with new retail partner Sephora. The company advertises its products as "supercharged clean artistry makeup powered by innovation."

<span class="mw-page-title-main">Morphe Cosmetics</span> American cosmetic retailer

Morphe Cosmetics, also known as Morphe Brushes and legally known as Morphe Holdings, is a Los Angeles-cosmetics and beauty manufacturer founded in 2008. The company specializes in direct-to-consumer distribution of beauty and personal care products through digital retail, leveraging partnerships with social media influencers. Morphe has severed ties with multiple partners following controversies involving several influencers.

<span class="mw-page-title-main">Safiya Nygaard</span> American YouTuber

Safiya Nygaard is an American YouTuber. She gained prominence through her work with BuzzFeed, creating the series LadyLike. She is now known for her solo YouTube channel, containing content such as her Bad Makeup Science series.

References

  1. ↑ Aina, Jackie [@jackieaina] (August 4, 2018). "this has been the most unplanned but fabulous birthday ever. Thank you everyone for your super sweet messages, texts, tweets, DMs and love today ❤️ (tomorrow will also be my birthday too though since I'm in Paris zon't get it twisted)" (Tweet). Retrieved January 7, 2019– via Twitter.
  2. 1 2 3 4 5 6 Simmons, Shea (June 28, 2018). "Jackie Aina Is More Than A Makeup Mastermind. She's The Advocate The Beauty Community Needs". Bustle . Retrieved January 7, 2019.
  3. 1 2 Zipkin, Nina (April 25, 2018). "How This Former Makeup Artist Broke the Rules to Create a YouTube Community of More Than 2 Million". Entrepreneur . Retrieved October 4, 2018.
  4. 1 2 3 Underwood, Khalea (July 3, 2018). "Jackie Aina Won't Hide The Beauty Industry's Ugly Side — Even If It Costs Her". Refinery29 . Retrieved October 4, 2018.
  5. 1 2 "About Jackie Aina". YouTube.
  6. ↑ "Sigma Beauty teamed up with blogger Jackie Aina with a brush set that you're going to need to add to your kit ASAP". yahoo.com. March 7, 2017. Retrieved July 15, 2020.
  7. ↑ "WWD Beauty Inc Awards: Jackie Aina Wins Influencer of the Year". www.yahoo.com. December 13, 2018. Retrieved February 8, 2021.
  8. 1 2 Arlexis, Summer (January 31, 2018). "This Beauty Vlogger Perfectly Nailed The Issue With Saying You "Don't See Color"". Bustle. Retrieved October 4, 2018.
  9. 1 2 McGrath, Kara (September 14, 2018). "This Is How Jackie Aina Figures Out If A Brand Is Genuinely Inclusive". Bustle. Retrieved October 4, 2018.
  10. ↑ Aina, Jackie; Schallon, Lindsay (June 26, 2018). "Jackie Aina Isn't Afraid to Speak Her Mind, But It Isn't Always Easy". Glamour . Retrieved October 5, 2018.
  11. ↑ Dirshe, Siraad (January 29, 2018). "Beauty YouTube Vlogger Jackie Aina Calls Out Brands For Ignoring Black Women". Essence . Retrieved October 5, 2018.
  12. ↑ Simmons, Shea (September 21, 2017). "Here's Why Women Of Color Are Calling Out That Viral IT Cosmetics Speech". Bustle. Retrieved October 4, 2018.
  13. ↑ Sofi, May (July 19, 2016). "Jackie Aina's e.l.f. Palette Is A Hit". Bustle. Retrieved October 4, 2018.
  14. ↑ Simmons, Shea (March 20, 2017). "Jackie Aina's Sigma Set Is Full Of Must-Haves". Bustle. Retrieved October 4, 2018.
  15. ↑ Fasanella, Kaleigh (December 8, 2017). "Stop Everything: Jackie Aina's Sold-Out La Bronze Highlighter Is BACK — And With a New Launch". Allure . Retrieved October 4, 2018.
  16. ↑ Mackenzie, Macaela (April 18, 2018). "Jackie Aina's Best-Selling Diamond Glow Highlighter Is About to Drop at Sephora". Allure. Retrieved October 4, 2018.
  17. ↑ Borovic, Kali (August 5, 2017). "Too Faced & Jackie Aina Are Teaming Up For An Unexpected Collab". Bustle. Retrieved September 23, 2018.
  18. ↑ Penrose, Nerisha (August 6, 2019). "Jackie Aina Is Launching an ABH Eyeshadow Palette for Deeper Skin Tones". ELLE. Retrieved December 8, 2019.
  19. ↑ Simmons, Shea (January 15, 2018). "Jackie Aina Is The NAACP YouTuber Of The Year & It's A Major Moment For The Activist Guru". Bustle. Retrieved September 23, 2018.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.