Jeff Green (businessman)

Last updated
Jeff Green
Trade Desk Cropped Jeff Green.jpg
Born
Jeffrey Terry Green

1976or1977(age 46–47) [1]
NationalityAmerican
Education Brigham Young University, University of Southern California
OccupationBusinessman
Known forCo-founder of The Trade Desk, co-founder of AdECN
TitleChairman and CEO, The Trade Desk

Jeffrey Terry Green (born March 15, 1977) is an American billionaire businessman, who co-founded AdECN, a demand-side advertising platform, which was acquired by Microsoft in 2007. Following two years at Microsoft, Green left to co-found buy-side digital advertising platform The Trade Desk, of which he is chairman and CEO.

Contents

Early life

Green earned a Bachelor of Arts degree from Brigham Young University in 2001 [2] and a degree in marketing communications from the University of Southern California. [3]

Career

Green started his career as technical account manager in the MSN division of Microsoft, based in Salt Lake City. [4] In 2003, he founded AdECN [5] to bring programmatic trading to digital advertising. AdECN became the first demand-side advertising exchange service, which he sold to Microsoft in 2007, [1] becoming COO of AdECN Exchange. In 2009, Green co-founded The Trade Desk, a second-generation, programmatic advertising technology company, with fellow former Microsoft employee Dave Pickles. [1] [6] [7]

In September 2016, The Trade Desk launched its IPO (NASDAQ: TTD), [8] with an opening day reported as “a huge vote of confidence for the demand-side platform,” [9] and since cited as one of the best-performing stocks in the market, [10] [8] [9] with its stock trading at nearly 14 times the IPO price less than three years later. [10]

Green has appeared on Bloomberg TV, Business Insider, CNBC, Fox Business, NPR and The Wall Street Journal . In 2017, he appeared on 60 Minutes to discuss how consumers can avoid fake news [11] [12] and, in 2019, Green launched an instructional video series on digital advertising concepts. [13]

On August 23, 2019, Green sold 288,000 shares of The Trade Desk at an average price of $258.27 per share for a total sale of $74.4 million. [14]

Affiliations and awards

From 2011 to 2012, Green served on the Networks and Exchanges Quality Assurance Guidelines Committee for the Interactive Advertising Bureau (IAB). [6] Green also served on the boards of European global advertising technology companies Falk Technologies and IncreaseOnline, and has served as an advisor to AppNexus and SiteWit. [6]

In 2015, Green was among the American Marketing Association 4 Under 40 Emerging Leaders; [15] Forbes named The Trade Desk to its top 10 of America's Most Promising Companies; [16] and Green and Pickles were also both named Ernst & Young Entrepreneur of the Year Award recipients in the Greater Los Angeles region, [6] [17] for which Green had also been a finalist in 2014. [18] Green and The Trade Desk support NPOs Water.org, The Charity Defense Council, Thorn, and Not Impossible. [11]

Personal life

Green lives in Newbury Park, California, in Thousand Oaks, northwest of Los Angeles. [3] [19] He is divorced and has two sons and a daughter. [20] He served a mission for the Church of Jesus Christ of Latter-day Saints in the California Ventura Mission, but is now disassociated, having publicly criticized the church in 2021 for hindering equality and global progress, [20] resigning his membership in 2021, [21] and donating $600,000 to an LGBTQ rights organization. [22] An "aggressive philanthropist", according to the Wall Street Journal, he started the Jeff T. Green Family Foundation in June 2020 [23] and joined The Giving Pledge in November 2021, [24] [25] promising to donate 90 percent of his wealth during his lifetime. [26] [27]

Related Research Articles

<span class="mw-page-title-main">Jeff Bezos</span> American businessman (born 1964)

Jeffrey Preston Bezos is an American businessman, media proprietor and investor. He is the founder, executive chairman, and former president and CEO of Amazon, the world's largest e-commerce and cloud computing company. He is the wealthiest person in the world, with a net worth of about US$199.1 billion as of March 2, 2024. He was also the wealthiest from 2017 to 2021, according to both the Bloomberg Billionaires Index and Forbes.

MDC Partners Inc. is an advertising and marketing holding company based in New York City. MDC is structured as a partnership model, in which it initially acquires a majority stake in its partner agency, leaving a percentage of ownership with the founder. It has more than 50 partner firms worldwide. In August 2021, following the merger of The Stagwell Group with MDC Partners, Stagwell formed Stagwell Media Network, a group of multichannel agencies.

<span class="mw-page-title-main">Thomas Peterffy</span> Hungarian-American businessman (born 1944)

Thomas Peterffy is a Hungarian-born American billionaire businessman. He is the founder, chairman, and the largest shareholder of Interactive Brokers. Peterffy worked as an architectural draftsman after emigrating to the United States, and later became a computer programmer. In 1977, he purchased a seat on the American Stock Exchange and played a role in developing the first electronic trading platform for securities. As of March 2024, Forbes estimated his net worth at US$34.4 billion, making him the 46th richest man in the world.

<span class="mw-page-title-main">Tim Armstrong (executive)</span> American businessman

Timothy M. Armstrong is an American business executive. He was formerly the CEO of Oath Inc., then a subsidiary of Verizon Communications that served as the umbrella company of its digital content subdivisions, including AOL and Yahoo!. Previously, he was the CEO of AOL Inc. from 2009 until its purchase by Verizon in 2015.

FXCM, also known as Forex Capital Markets, is a retail foreign exchange broker for trading on the foreign exchange market. FXCM allows people to speculate on the foreign exchange market and provides trading in contract for difference (CFDs) on major indices and commodities such as gold and crude oil. It is based in London.

Leon G. Cooperman is an American billionaire investor and hedge fund manager. He is the chairman and CEO of Omega Advisors, a New York-based investment advisory firm managing over $3.3 billion in assets under management, the majority consisting of his personal wealth.

<span class="mw-page-title-main">RadiumOne</span>

RadiumOne is a marketing company that provides online display, mobile, video, and social advertising services through programmatic marketing campaigns. It was first launched in 2009 by Gurbaksh Chahal. The company buys advertising space from websites and mobile applications and resells it in targeted packages to advertisers and agencies. It also creates software that automates the process of media buying for digital marketers. Headquartered in San Francisco, the firm has offices across North America, Europe and Asia.

Mediaocean is an advertising services and software company, headquartered in New York City.

The technology company Facebook, Inc., held its initial public offering (IPO) on Friday, May 18, 2012. The IPO was one of the biggest in technology and Internet history, with a peak market capitalization of over $104 billion.

Bradley A. Keywell is an American billionaire entrepreneur. He is the founder and executive chairman of Uptake Technologies, an industrial AI software provider. He is an early investor of Tempus Labs, co-founder of Groupon, Echo Global Logistics, Mediaocean, DRIVIN, and Lightbank. He is the founder of WNDR Museum and Chicago Ideas.

<span class="mw-page-title-main">Lei Jun</span> Chinese billionaire entrepreneur (born 1969)

Lei Jun is a Chinese billionaire entrepreneur and philanthropist. He is known for founding the consumer electronics company Xiaomi. As of October 2022, Lei's net worth was estimated at either US$8.1 billion according to the Bloomberg Billionaires Index, making him the 203rd richest person in the world, or at $7.5 billion by Forbes, ranking him 265th worldwide.

<span class="mw-page-title-main">Liu Qiangdong</span> Chinese Internet entrepreneur (born 1973)

Liu Qiangdong (Richard) (Chinese: 刘强东; born March 10, 1973) is a Chinese Internet entrepreneur. Liu founded Jingdong as a business-to-consumer single retail store for magneto-optical products in June 1998 and later moved the company into an e-commerce website known as JD.com in 2004.

Snowflake Inc. is an American cloud computing–based data cloud company based in Bozeman, Montana. It was founded in July 2012 and was publicly launched in October 2014 after two years in stealth mode.

Zeta Global Holdings Corp. is a data-driven marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.

<span class="mw-page-title-main">Adam Neumann</span> Israeli-American businessman (born 1979)

Adam Neumann is an Israeli-American billionaire businessman and investor. In 2010, he co-founded WeWork with Miguel McKelvey, where he was CEO from 2010 to 2019. In 2019, he co-founded a family office dubbed 166 2nd Financial Services with his wife, Rebekah Neumann, to manage their personal wealth, investing over a billion dollars in real estate and venture startups.

<span class="mw-page-title-main">Brian Armstrong (businessman)</span> Coinbase CEO and cryptocurrency billionaire

Brian Armstrong is an American business executive, billionaire, and investor who is CEO of cryptocurrency platform Coinbase. He received media attention for his policy of keeping the workplace free of political activism.

Colin Huang or Huang Zheng is a Chinese businessman, investor, and philanthropist. He is the founder and former CEO of the e-commerce company Pinduoduo, which is now the largest agriculture platform in China. Huang is also the owner of at least three other limited liability Cayman companies, including Pinduoduo.

The Trade Desk, Inc. is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users.

Xandr, Inc. is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising.

<span class="mw-page-title-main">Tony Xu</span> CEO of DoorDash

Tony Xu is a Chinese-American billionaire businessman and the co-founder and chief executive officer (CEO) of DoorDash. Born in Nanjing, China, Xu immigrated to the United States with his parents at the age of four. He earned degrees from the University of California, Berkeley and Stanford University's Graduate School of Business. Earlier in his career, Xu interned at Square, Inc., and worked for McKinsey & Company, eBay, and PayPal. He was included in Fortune's "40 Under 40" list in 2020.

References

  1. 1 2 3 Tom Metcalf (31 August 2018). "Ad Man Inspired by Goldman Becomes a Billionaire". www.bloomberg.com. Retrieved 2 February 2020.
  2. ↑ Brigham Young University Alumni Directory 2009 Page 633
  3. 1 2 "Forbes profile: Jeff Green". Forbes. Retrieved 10 February 2020.
  4. ↑ "Executive Profile: Jeffrey Terry Green". Bloomberg LP. Retrieved 2 February 2020.
  5. ↑ AdAge
  6. 1 2 3 4 "The Trade Desk Inc. (TTD), Interview with Jeff Green, CEO" Nasdaq; Nov. 8, 2016.
  7. ↑ Chowdhry, Amit "How Jeff Green Took The Trade Desk From A Simple Idea To A Programmatic Ad Giant" Forbes; Dec. 12, 2017.
  8. 1 2 Shields, Mike "The Trade Desk Surges in First Day of Trading' Sept. 21, 2016.
  9. 1 2 O'Reilly, Lara "Trade Desk CEO hopes IPO will rebuild 'trust' between ad tech companies and Wall Street" Business Insider; Sept. 26, 2016.
  10. 1 2 Duberstein, Billy "Is The Trade Desk a Buy?" The Motley Fool; July 16, 2019.
  11. 1 2 "Jeff Green", Leadership The Trade Desk; 2020.
  12. ↑ Pelley, Scott "How fake news becomes a popular, trending topic" Sixty Minutes; March 26, 2017.
  13. ↑ The Trade Desk "In Human Terms" YouTube; 2020.
  14. ↑ "The Trade Desk Inc (TTD) President and CEO Jeffrey Terry Green Sold $74.4 million of Shares". finance.yahoo.com. 27 August 2019. Retrieved 2020-03-12.
  15. ↑ "4 Under 40 Emerging Leaders Award" American Marketing Association; 2015.
  16. ↑ "America's Most Promising Companies Forbes; 2015.
  17. ↑ "Form S-1" UNITED STATES SECURITIES AND EXCHANGE COMMISSION (SEC); Aug. 22, 2016.
  18. ↑ "Advertising Week APAC 2018 Speakers" Advertising Week; 2018.
  19. ↑ "The Trade Desk CEO Jeff Green on 'Mad Men' and Miles Davis". The Financial Times. 28 January 2018. Retrieved 19 September 2018.
  20. 1 2 "Utah native billionaire Jeff T. Green quits LDS, says Mormonism "hindered global progress"". Newsweek. 2021-12-21. Retrieved 2021-12-31.
  21. ↑ "Wealthiest Utah native resigns from the LDS Church". The Salt Lake Tribune. Retrieved 2021-12-20.
  22. ↑ Utah billionaire leaves Mormon church, donates $600,000 to LGBTQ groups NBC. Access February 9, 2023.
  23. ↑ Google Crushed Many Digital Ad Rivals. But a Challenger Is Rising. Wall Street Journal. Access February 9, 2023.
  24. ↑ The Giving Pledge Welcomes 14 New Signatories Panthera. Access February 9, 2023.
  25. ↑ Here Are The Super-Rich Vowing To Donate Most Of Their Wealth Forbes. Access February 9, 2023.
  26. ↑ Utah Billionaire Pledges To Give Away 90 Percent of His Fortune To Help Others Newsweek. Access February 9, 2023.
  27. ↑ Biggest CEO Pay Package So Far? $835 Million to the Head of an Ad-Tech Firm Wall Street Journal. Access February 9, 2023.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.