Jonah Berger

Jonah Berger
Born	Jonah Burger c.. 1981 (age 43–44) Washington, D.C., U.S.
Education	Stanford University (BA, PhD)
Occupations	Writer professor [1]
Known for	Contagious: Why Things Catch On The Catalyst: How To Change Anyone's Mind Invisible Influence: The Hidden Forces that Shape Behavior
Website	http://jonahberger.com/

Jonah Berger (born c. 1981) is an American professor and author. He serves as a Marketing Professor at the Wharton School of the University of Pennsylvania. ^[2]

Biography

Born in Washington, D.C., Berger was raised in Chevy Chase, Maryland, and attended the magnet program at Montgomery Blair High Schoo l in Silver Spring. ^[3] He earned a B.A. in Human Judgment and Decision Making from Stanford University in 2002, followed by a Ph.D. in Marketing from Stanford's Graduate School of Business in 2007. ^{[4] [5]} Berger is known for his research and writings on psychology, marketing, social influence, and virality. He has authored several books, including "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces That Shape Behavior." ^{[6] [7]}

Publications

Books

• Contagious: Why Things Catch On, Simon & Schuster, 2013
  • Amazon Best book of 2013 ^[6]
  • Audible Best Audiobook of 2013 ^[8]
• Invisible Influence: The Hidden Factors that Shape Behavior, Simon & Schuster, 2016
• The Catalyst: How to Change Anyone's Mind (2020)
• Magic Words: What to Say to Get Your Way (2023)

Selected articles

• Berger, Jonah and Grant Packard (2018), “Are Atypical Things More Popular?”, Psychological Science , 29(7), 1178–1184.
• Packard, Grant and Jonah Berger (2017), “How Language Shapes Word of Mouth’s Impact”, Journal of Marketing Research, 54(4), 572–588.
• Akpinar, Ezgi and Jonah Berger (2015), “Drivers of Cultural Evolution: The Case of Sensory Metaphors”, Journal of Personality and Social Psychology , 109 (1), 20–34.
• Berger, Jonah (2014) “Word-of-Mouth and Interpersonal Communication: A Review and Directions for Future Research”, Journal of Consumer Psychology , 24(4), 586–607.
• Berger, Jonah and Katy Milkman (2012), “What Makes Online Content Viral?”, Journal of Marketing Research , 49 (2), 192–205.
• Berger, Jonah and Raghuram Iyengar (2013), “Communication Channels and Word of Mouth: How the Medium Shapes the Message”, Journal of Consumer Research , October.
• Zoey Chen and Jonah Berger (2013), “When, Why, and How Controversy Causes Conversation”, Journal of Consumer Research , October.
• Berger, Jonah, Eric Bradlow, Alex Braunstein, and Yao Zhang (2012), “From Karen to Katie: Using Baby names to Study Cultural Evolution”, Psychological Science, 23 (10), 1067–1073.
• Sela, Aner and Jonah Berger (2012), “Decision Quicksand: How Trivial Choice Suck Us In”, Journal of Consumer Research , 39(2), 360–370.
• Berger, Jonah and Eric Schwartz (2011), “What Drives Immediate and Ongoing Word of Mouth?”, Journal of Marketing Research , October, 869–880.
• Berger, Jonah and Devin Pope (2011), “Can Losing Lead to Winning?”, Management Science , 57(5), 817–827.
• Berger, Jonah, Alan T. Sorensen, and Scott J. Rasmussen (2010), “Positive Effects of Negative Publicity: When Negative Reviews Increase Sales,” Marketing Science , 29(5), 815–827.
• Berger, Jonah and Gael Le Mens (2009), “How Adoption Speed Affects the Abandonment of Cultural Tastes”, Proceedings of the National Academy of Sciences , 106, 8146–8150.
• Berger, Jonah, Marc Meredith, and S. Christian Wheeler (2008), “Contextual Priming: Where People Vote Affects How They Vote”, Proceedings of the National Academy of Sciences , 105 (26), 8846–8849.
• Berger, Jonah and Gráinne M. Fitzsimons (2008), “Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice”, Journal of Marketing Research , 45(1), 1–14.
• Berger, Jonah and Chip Heath (2007), “Where Consumers Diverge from Others: Identity-Signaling and Product Domains”, Journal of Consumer Research , 34(2), 121–134.

Awards

• The American Marketing Association (AMA) Top 5 Most Productive Researchers in Marketing ^[9]
• The Association for Consumer Research (ACR) Early Career Award for Contribution to Consumer Research ^[10]
• The Society for Consumer Psychology (SCP) Early Career Award for Distinguished Scientific Contributions to Consumer Psychology ^[11]
• The Wharton School of the University of Pennsylvania Iron Professor Award for Awesome Faculty Research ^[12]
• The Wharton School of the University of Pennsylvania MBA Teaching Commitment and Curricular Innovation Award, 2011 ^[13]
• New York Times, Year in Ideas ^[14]

References

1. Clark, Dorie. "How to Create Viral Content". Forbes. Retrieved 6 March 2014.
2. Henderson, Nia-Malika (June 14, 2016). "Jonah Berger: "Invisible Influence: The Hidden Forces That Shape Behavior"". The Diane Rehm Show. WAMU.
3. Markovich, Jeremy. "Inside the Curious Mind of Jonah Berger". Wharton Magazine. No. Spring/Summer 2017. Archived from the original on June 6, 2017. Retrieved 29 August 2018.
4. "Jonah Berger - Marketing Department". Marketing.wharton.upenn.edu. University of Pennsylvania - Wharton School. Retrieved 6 March 2014.
5. https://www.thegreatcourses.com/professors/jonah-berger
6. "Amazon.com: Business & Investing: Books". Amazon.com. Retrieved 27 October 2021.
7. "Amazon.com". www.amazon.com. Archived from the original on 2022-11-11. Retrieved 2025-02-18.
8. "Best Audiobooks of 2013 | Business | Audible.com". www.audible.com. Archived from the original on 4 March 2016. Retrieved 25 January 2022.
9. "(2013)" (PDF). Docsig.org. Retrieved 2 September 2018.
10. "ACR Early Career Award - ACR". Acrwebsite.org. Retrieved 2 September 2018.
11. "Society for Consumer Psychology: Honorees". 24 March 2013. Archived from the original on 24 March 2013. Retrieved 2 September 2018.
12. "2011 Wharton Business Plan Competition "Great Eight" Finalists Vie for over $116,000 in Prizes, VC Interest - News". Upenn.edu. 12 April 2011. Retrieved 2 September 2018.
13. "Wharton's SPIKE® - MBA Program Office". Spike.wharton.upenn.edu. Retrieved 2 September 2018.
14. Davich, Adrienne (10 December 2006). "Voting-Booth Feng Shui". The New York Times . Retrieved 27 October 2021.

External links

• Official site
• Faculty page at Wharton
• NPR Interview with Jonah Berger