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Discipline | Marketing |
---|---|
Language | English |
Edited by | Raj Agnihotri |
Publication details | |
History | 1992-present |
Publisher | |
Frequency | Quarterly |
Hybrid | |
Standard abbreviations | |
ISO 4 | J. Mark. Theory Pract. |
Indexing | |
ISSN | 1069-6679 (print) 1944-7175 (web) |
LCCN | 94658553 |
JSTOR | 10696679 |
OCLC no. | 67032583 |
Links | |
The Journal of Marketing Theory and Practice is a quarterly peer-reviewed academic journal covering research on marketing. It was established in 1992 and is published by Routledge. The editor-in-chief is Raj Agnihotri (Iowa State University).
The journal is abstracted and indexed in:
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