Joyce Boutique

Last updated
Joyce Boutique Holdings Limited
Listed company
Traded as SEHK:  647
Industry Fashion retailing
Founded 1971
Founder Mrs. Joyce Ma
Headquarters Hong Kong , People's Republic of China
Area served
Hong Kong and Mainland China
Key people
Chairman: Mr. Stephen Ng
Website Joyce Boutique Holdings Limited

Joyce Boutique Holdings Limited is a fashion retailer in Hong Kong. It is engaged in the franchise of fashion, accessories and cosmetics designer brands in Greater China under the name "Joyce" or mono brand freestanding stores. It operates 40 points of sale across Greater China including five JOYCE multi-brand boutiques and over 10 JOYCE Beauty store concepts. [1]

Fashion popular style or practice in clothing, personal adornment, or decorative arts

Fashion is a popular style, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body. Fashion is a distinctive and often constant trend in the style in which people present themselves. A fashion can become the prevailing style in behaviour or manifest the newest creations of designers, technologists, engineers, and design managers.

Hong Kong East Asian city

Hong Kong, officially the Hong Kong Special Administrative Region of the People's Republic of China and commonly abbreviated as HK, is a special administrative region on the eastern side of the Pearl River estuary in southern China. With over 7.4 million people of various nationalities in a 1,104-square-kilometre (426 sq mi) territory, Hong Kong is the world's fourth most densely populated region.

Franchising practice of the right to use a firms business model and brand for a prescribed period of time

Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In return the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a Franchise Agreement.

It was founded by Mrs. Joyce Ma [2] (Chinese :馬郭志清) in 1971. Its shares were listed on the Hong Kong Stock Exchange in 1990. In 2000, Wheelock and Company Limited acquired a 51% stake of Joyce from the Ma family, the largest shareholder. In 2003, Wheelock's shares were transferred to Mr. Peter Woo's family trust, and Joyce Boutique became a member of the Lane Crawford Joyce Group. [3]

Traditional Chinese characters Traditional Chinese characters

Traditional Chinese characters are Chinese characters in any character set that does not contain newly created characters or character substitutions performed after 1946. They are most commonly the characters in the standardized character sets of Taiwan, of Hong Kong and Macau, and in the Kangxi Dictionary. The modern shapes of traditional Chinese characters first appeared with the emergence of the clerical script during the Han Dynasty, and have been more or less stable since the 5th century.

Hong Kong Stock Exchange stock exchange in Hong Kong

The Stock Exchange of Hong Kong Limited, abb. SEHK, is Asia's third-largest stock exchange in terms of market capitalization behind the Tokyo Stock Exchange and Shanghai Stock Exchange, and the fourth single largest stock market in the world. As of 31 October 2016, SEHK had 1,955 listed companies, 989 of which are from mainland China, 856 from Hong Kong and 110 from other countries and region Hong Kong Exchanges and Clearing owns SEHK and is itself listed on SEHK. It is the fastest growing stock exchange in Asia.

A shareholder is an individual or institution that legally owns one or more shares of stock in a public or private corporation. Shareholders may be referred to as members of a corporation. Legally, a person is not a shareholder in a corporation until their name and other details are entered in the corporation‘s register of shareholders or members.

HK JoyceBoutique NewWorldTower.JPG
Joyce Boutique in New World Centre in Central

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References

  1. ": About". Joyce. Retrieved 2018-05-03.
  2. Nadine Frey, The World of Joyce: Western Designers And Climbing Profits, New York Times , May 6, 1994
  3. Joyce Boutique Holdings Limited Updated: 31 March 2014