| Nutritional value per 1 Tablespoon (14g) | |
|---|---|
| Energy | 90 kcal (380 kJ) |
1 g | |
10 g | |
| Saturated | 0.5 g |
| Trans | 0 g |
| Minerals | Quantity %DV† |
| Sodium | 0% .105 mg |
| Other constituents | Quantity |
| Energy from fat | 90 kcal (380 kJ) |
| Cholesterol | 0 |
| |
| †Percentages are roughly approximated using US recommendations for adults. | |
Just Mayo is an egg substitute mayonnaise-like produced by Eat Just, Inc, formerly known as Hampton Creek. Just Mayo was first released in Northern California Whole Foods Markets on September 19, 2013. [1] Just Mayo comes in original, wasabi, truffle, sesame ginger, garlic, chipotle and sriracha flavors. It has been described as "a vegan spread that has rattled the egg industry." [2]
Just Mayo was formulated in 2011 by Josh Tetrick, who invested $37,000 into the business of finding a cheaper alternative to eggs through his ventures Beyond Eggs and Hampton Creek. [3] In 2014, Hampton Creek purchased hundreds of bottles of its own mayonnaise from grocery stores across the United States, and instructed contractors to place calls inquiring about products as customers to increase the perceived popularity of its products. [4] [5] The company was renamed JUST, inc. in 2017. [6] Bill Gates and Li Ka-shing became backers of the company. [7]
Just Mayo does not contain eggs; [8] the formula took approximately two years to create. [9] The research and development team at Hampton Creek screened 1,500 plants before discovering eleven that were suitable for the emulsification purposes in a mayonnaise. [10] The plant that replaces the egg in Just Mayo is a specific variety of the Canadian yellow field pea (a type of split pea). [11] [12] [13]
In October 2013, Just Mayo was produced by a copacker located in Seattle and Tennessee[ citation needed ] and distributed to Whole Foods across the United States by distribution company United Natural Foods. [14]
In October 2014, Just Mayo was available in at least six grocery store chains in the United States, including Whole Foods, Kroger, Safeway, ShopRite, Target and Costco. [15]
By early 2019, the product was extremely hard to find and not carried in any of these retailers, but distribution improved in the second half of the year. [16] [ why? ]
While Just Mayo was still listed on the Eat Just website as of November 12, 2020, [17] as of December 2020 [18] all products (with the exception of Just Egg) had been removed from the website.
In 2014, Unilever (parent company of competing brand Hellmann's/Best Foods) filed a lawsuit against Hampton Creek for false advertising, arguing that Just Mayo cannot be marketed as mayonnaise because it does not meet the definition of the product specified by the Food and Drug Administration. [19] The FDA requires that "mayonnaise" contain 65% vegetable oil and at least one egg yolk-containing ingredient; Just Mayo contains ingredients such as pea protein, beta-carotene, and modified food starch, none of which are used in mayonnaise according to FDA standards. [20] Unilever also noted the use of egg-oriented imagery in its promotional materials, and stated that its false claims were "part of a larger campaign and pattern of unfair competition by Hampton Creek to falsely promote Just Mayo spread as tasting better than, and being superior to, Best Foods and Hellmann's mayonnaise." Hampton Creek CEO Josh Tetrick denied any wrongdoing, believing that Unilever's lawsuit was meant to solely hinder competition. [13] [21] Unilever ultimately dropped the lawsuit so Hampton Creek could work with "industry groups and appropriate regulatory authorities" on resolving its labelling, while also complimenting the company for its "commitment to innovation and its inspired corporate purpose." [22]
In August 2015, the FDA sent Hampton Creek a formal warning that Just Mayo's labeling was misleading due to the product not meeting the standards for "mayonnaise", and because of wording on the packaging and promotional materials that contained an "implied health claim that these products can reduce the risk of heart disease due to the absence of cholesterol," which cannot be included as it contains too much fat to be promoted with such statements. [20]
In December 2015, Hampton Creek announced that it had agreed to revise its packaging for Just Mayo in order to comply with the FDA's recommendations. The new label contains more prominent statements surrounding the nature of the product, and contains an explanation that the word "Just" in the product's name is defined as being "guided by reason, justice, and fairness." [23] [24]
In October 2016, it was reported that the American Egg Board and its affiliates "launched a secret two-year war against the vegan mayonnaise competitor", spending at least $59,500 to counter publicity about Just Mayo's products. This led to a federal investigation by the USDA's Agricultural Marketing Service, which condemned the American Egg Board "for overstepping its congressional mandate." [25]
Mayonnaise, colloquially referred to as "mayo", is a thick, cold, and creamy sauce or dressing commonly used on sandwiches, hamburgers, composed salads, and French fries. It also forms the base for various other sauces, such as tartar sauce, fry sauce, remoulade, salsa golf, and rouille.
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries.
Hellmann's and Best Foods are American brand names that are used for the same line of mayonnaise, ketchup, mustard, sauce, salad dressing, condiments and other food products. They have been owned by the British multinational company Unilever since 2000. The Hellmann's brand is sold in the United States east of the Rocky Mountains; Latin America; Europe; Australia; the Middle East; Canada; India; and Pakistan. The Best Foods brand is sold in the United States west of the Rocky Mountains; in East Asia; Southeast Asia; Australia, and New Zealand.
In the United States, a commodity checkoff program promotes and provides research and information for a particular agricultural commodity without reference to specific producers or brands. It collects funds through a checkoff mechanism that is sometimes called checkoff dollars, from producers of a particular agricultural commodity and uses these funds to promote and do research on that particular commodity. As stated earlier the organizations must promote their commodity in a generic way without reference to a particular producer. Checkoff programs attempt to improve the market position of the covered commodity by expanding markets, increasing demand, and developing new uses and markets. Checkoff programs amount to $750 million per year.
Miracle Whip is a sauce condiment manufactured by Kraft Heinz and sold throughout the United States and Canada. It is also sold by Mondelēz International as "Miracel Whip" throughout Germany. It was developed as a less expensive alternative to mayonnaise in 1933.
Egg Beaters is a product marketed in the United States as a healthy substitute for whole eggs. It is a substitute for whole/fresh eggs that contains less cholesterol, but it is not an egg substitute. Egg Beaters is primarily egg whites with added flavorings, vitamins, and thickeners xanthan gum and guar gum. It contains real egg whites, but no egg yolks.
Duke's Mayonnaise is a condiment created by Eugenia Duke in Greenville, South Carolina, in 1917.
Standards of identity for food are mandatory requirements that are set by a governing body to determine what a food product must contain to be marketed under a certain name in allowable commerce. Mandatory standards, which differ from voluntary grades and standards applied to agricultural commodities, protect the consumer by ensuring a label accurately reflects what is inside.
Baconnaise is a bacon-flavored, mayonnaise-based food spread that is ovo vegetarian and kosher certified. It was created by Justin Esch and Dave Lefkow, founders of J&D's Foods, in November 2008, and sold 40,000 jars within six months. It was test-marketed in Grand Forks, North Dakota, to determine consumer interest. After being featured on both The Daily Show and The Oprah Winfrey Show, sales of Baconnaise increased significantly, with more than a million jars sold.
The American Egg Board (AEB) is a United States checkoff marketing organization, which focuses on marketing and promotion of eggs for human consumption. The AEB is best known for its long-running slogan, "The Incredible, Edible Egg", and the Just Mayo scandal.
Joshua Stephen Tetrick is an American social entrepreneur and speaker. He is currently the CEO of JUST, Inc., a food startup company based in Northern California.
Egg substitutes are food products which can be used to replace eggs in cooking and baking. Common reasons a cook may choose to use an egg substitute instead of egg(s) include having an egg allergy, adhering to a vegan diet or a vegetarian diet of a type that omits eggs, or having concerns about the level of animal welfare or environmental burden associated with egg farming. There is a growing movement to address some of these concerns via third-party certifications, but because many labels in the industry remain confusing or intentionally misleading, some consumers distrust them and may use egg substitutes instead.
Eat Just, Inc. is a private company headquartered in San Francisco, California. It develops and markets plant-based alternatives to conventionally produced egg products and cultivated meat products. Eat Just was founded in 2011 by Josh Tetrick and Josh Balk. It raised about $120 million in early venture capital and became a unicorn in 2016 by surpassing a $1 billion valuation. It has been involved in several highly publicized disputes with traditional egg industry interests. In December 2020, its lab-grown chicken became the first cultured meat to receive regulatory approval in Singapore. Shortly thereafter, Eat Just's cultured meat was sold to diners at the Singapore restaurant 1880, making it the "world's first commercial sale of cell-cultured meat".
Follow Your Heart is a vegan and vegetarian food company that began in 1970 as a restaurant in Canoga Park, California. In 1977, they began selling Vegenaise, an egg-free mayonnaise substitute whose name is a portmanteau of vegetarian and mayonnaise. The company now also produces other lines of vegan food, such as vegan cheeses, salad dressings, and VeganEgg.
Sir Kensington's is an American food company with headquarters in New York City, New York. It was founded by Mark Ramadan, Scott Norton, Brandon Child, and Win Bennett. The company produces Non-GMO Project Verified condiments including ketchup, mustard, mayonnaise, ranch dressing, and "Fabanaise", a vegan mayo whose name is a portmanteau of the substitute ingredient aquafaba and mayonnaise which it mimics.
non-GMO, gluten free and made via expeller-pressed oil.
had to find a manufacturing partner with more capacity than Hampton Creek's 2,400-square-foot facility; Tetrick found one in the Pacific Northwest. With distributor United Natural Foods, Tetrick's team started doing test runs to every region that contained a Whole Foods.
