Formerly | Beyond Eggs, Hampton Creek Foods, Inc. |
---|---|
Company type | Private |
Industry | Food |
Founded | 2011 |
Founders | |
Headquarters | Alameda, California, United States |
Key people | Josh Tetrick, CEO |
Website | ju |
Eat Just, Inc. is a private company headquartered in San Francisco, California, US. It develops and markets plant-based alternatives to conventionally produced egg products, as well as cultivated meat products. Eat Just was founded in 2011 by Josh Tetrick and Josh Balk. It raised about $120 million in early venture capital and became a unicorn in 2016 by surpassing a $1 billion valuation. It has been involved in several highly publicized disputes with traditional egg industry interests. In December 2020, its cultivated chicken meat became the first cultured meat to receive regulatory approval in Singapore. Shortly thereafter, Eat Just's cultured meat was sold to diners at the Singapore restaurant 1880, making it the "world's first commercial sale of cell-cultured meat". [1]
Eat Just Inc. was founded in 2011 under the name Beyond Eggs and then Hampton Creek Foods [2] by childhood friends Josh Balk and Josh Tetrick. [3] : 26 It started in Los Angeles, California, then moved to Tetrick's garage in San Francisco in 2012. [4] [5] [6] At the time, the company had about 30 employees. [3] : 118 Initially, it had $500,000 [5] then $2 million in venture capital funding from Khosla Ventures. [7]
Hampton Creek's first two years were spent in research and development. [8] It tested plant varieties in a lab [4] : 3 in order to identify plant proteins with properties similar to chicken eggs, [9] [10] [11] such as gelling and emulsifying. [4] : 3 Eat Just created an automated process for testing plants that was patented in 2016. [4] : 3, 17 Information like each plant's drought tolerance, taste, and any likely allergenic problems were compiled into a database called Orchard. [3] : 61
In September 2013, Whole Foods became the first major grocery chain to sell Hampton Creek products, [11] [12] when it started using JUST Mayo in certain prepared foods. [13] This was followed by deals with Costco and Safeway. [12] [14] [15] By early 2014, the company had raised $30 million in venture capital funding. [16] Later that year, it raised another $90 million. [17] [18]
The American Egg Board responded to the growth of Hampton Creek and other egg substitute companies with an advertising campaign featuring the slogan "Accept No Substitutes." [11]
In October 2014, competitor Unilever sued Hampton Creek Foods alleging the "JUST Mayo" name misled consumers into believing the product contained real eggs. [19] [20] Public sentiment favored Hampton Creek and more than 100,000 people eventually signed a Change.org petition asking Unilever to "stop bullying sustainable food companies." [20] [21] [22] [23] Unilever withdrew its lawsuit [24] six weeks after filing it. [25] However, the Food and Drug Administration sent a warning letter saying the Just Mayo name was misleading to consumers, since the product must contain real eggs to be called "mayonnaise." [26] [27] In December 2015, Hampton Creek reached an agreement with the FDA to make it more clear in the Just Mayo packaging that it does not contain real eggs. [28] Publicity from the lawsuit [6] [21] and an egg shortage from the avian bird flu [29] helped Hampton Creek grow.
In late 2015, several former employees anonymously alleged Hampton Creek was exaggerating the science behind its products, mislabeling the ingredients in pre-production samples, and manipulated employment contracts. [30] [31] Then, emails secured through the Freedom of Information Act showed that the American Egg Board hired Edelman Public Relations to engage in a campaign targeting Hampton Creek's reputation. [31] [32] Among other things, the emails inferred the Egg Board discussed interfering with Hampton's contract with Whole Foods, encouraged Unilever in their legal actions against Hampton Creek, and made jokes about hiring a hitman to kill the Hampton Creek CEO. [33] [34] [35] The United States Department of Agriculture opened an investigation and the CEO of the Egg Board resigned. [36] [37] [38]
Then, in 2016, a Bloomberg story reported on evidence inferring that Hampton Creek bought its own products off of store shelves in order to inflate sales numbers during fund-raising. [39] Hampton Creek said this was part of an unorthodox quality control program. [39] The Securities and Exchange Commission and the Department of Justice started an inquiry [40] [41] that was closed in March 2017 [42] after concluding the allegations were insignificant. [3] : 141–142
By 2016, Eat Just had 142 employees. [4] : 17 Late that year, it also substantially expanded its laboratory testing of prospective plant proteins, using robots and automation. [43] : 302–303 In August 2016, Hampton Creek raised another round of funding from investors. [44] The funding made the company a unicorn with a valuation of over $1 billion, but the amount of the funding was not disclosed. [44]
In June 2017, Target stopped selling Hampton Creek products after seeing an anonymous letter alleging food safety issues, such as Salmonella and Listeria at Eat Just's manufacturing facility. [45] [46] Target said none of its customers reported getting sick [46] and an FDA investigation found no contaminants in Hampton Creek's products. [5]
Several of Hampton Creek's executives were fired in 2017, after the company alleged they were trying to take away CEO Josh Tetrick's control of the company. [47] By July 2017, the entire board had been fired, resigned, or moved to an advisory role except for the CEO and founder Josh Tetrick, [48] [49] reportedly over disputes with the CEO. [50] Five new board members were appointed. [4] : 9
Hampton Creek started transitioning its website and other branding to focus on the "Just" name in June 2017. [51] The company's legal name was changed the following year. [51] This prompted trademark litigation with a bottled water company run by Jaden Smith that also uses the "Just" brand. [51]
In late 2019, Eat Just Inc. acquired its first manufacturing plant. [52] The 30,000 square foot plant in Appleton, Minnesota, was originally a Del Dee Foods plant. [52] Eat Just sales increased by more than 100% from February to July 2020, due to the COVID-19 pandemic. [53] [54]
In 2020, Eat Just created an Asian subsidiary with Proterra Investment Partners Asia. [55] Through the joint venture, Proterra promised to invest up to $100 million and, with Eat Just, started building a manufacturing facility in Singapore. [56]
Eat Just raised $200 million in funding in March 2021 [57] to fund global expansion. [58] Also in 2021, Eat Just's GOOD Meat subsidiary raised $267 million in venture capital funding. [59]
In May, 2022, Eat Just signed a contract with ABEC Inc., which manufactures bioprocess equipment, to build 10 bioreactors for growing meat. Tetrick estimates that the new bioreactors could potentially produce 30 million pounds of cultured meat per year. The location for the bioreactors is pending regulatory approval by the Food and Drug Administration and U.S. Department of Agriculture. [60] In 2023, ABEC filed a lawsuit again Eat Just for breach of contract. The lawsuit alleges that Eat Just has failed to live up to its financial obligations and has failed to pay over $30 million worth of invoices. [61]
Eat Just partnered with C2 Capital Partners in 2022, receiving $25 million from the private equity firm to expand Eat Just's operations in China. [62] [63]
In April 2023, Barnes & Noble launched breakfast sandwich made with Just Egg in 500 B&N Cafés nationwide. [64]
Eat Just has been the subject of a number of lawsuits, primarily over unpaid bills. In 2023, bioreactor specialist ABEC sued Eat Just in a lawsuit claiming breach of contract due to Eat Just not paying over $61 million worth of invoices. Insiders said to Wired in 2023 that the company had a culture of paying suppliers late or withholding payment entirely. [65] In 2021, the company was sued by the landlord of its San Francisco headquarters, 2000 Folsom Partners LLC, over $2.6 million in overdue rent payments. Eat Just was also sued in 2021 by the Archer-Daniels-Midland Company over failing to pay a $15,000 2015 bill for hemp seeds, and by VWR International for $189,000 in unpaid debt. [66]
Eat Just develops and markets plant-based substitutes for foods that ordinarily use chicken eggs, such as scrambled eggs and mayonnaise. The company is best known for its plant-based JUST Egg made from mung beans. [57] According to Eat Just, the company has made the equivalent of 100 million eggs worth of food products as of March 2021. [57]
The company's egg substitutes are developed by finding plant proteins that serve a function eggs are normally used for, such as binding or emulsifying. [10] [18] For example, plant proteins are analyzed for molecular weight, amino acid sequences, [13] and performance under heat or pressure. [9] Much of the testing is focused on finding high-protein plants with specific types of proteins. [3] : 61
Eat Just's first product, Beyond Eggs, was intended to replace eggs in baked goods and was released in February 2013. [7] It is made with peas and other ingredients. [67] Later on, Eat Just developed plant-based substitutes for mayonnaise [68] and cookie dough. [69] Initially, the company focused on foods that use eggs as an ingredient, like muffins. [14] [70] In July 2017, it started selling a substitute for scrambled eggs called Just Egg [71] [72] that is made from mung beans. [71] It released a frozen version in January 2020. [73]
In late 2017, Eat Just announced it was developing a cultivated meat product [50] to make chicken nuggets. [52] The meat is grown in a bioreactor in a fluid of amino acids, sugar, and salt. [74] The chicken nuggets are 70% cultivated meat, while the remainder is made from mung bean proteins and other ingredients. [75] The company is[ when? ] also working on cultivated Japanese Wagyu beef. [76] Cultured, also known as cultivated or cell-based meat, cannot be sold commercially until it is allowed by government regulators. [75]
In December 2020, the Government of Singapore approved cultivated meat created by Eat Just, branded as GOOD Meat. [77] [78] [79] A restaurant in Singapore called 1880 became the first place to sell Eat Just's cultured meat. [57] Eat Just subsequently got additional approvals for different types of chicken products, such as shredded and breast chicken. [59] In 2023, the company got approval from the United States Department of Agriculture and Food and Drug Administration to sell its cultured meat in the United States. [80]
Mayonnaise, colloquially referred to as "mayo", is a thick, cold, and creamy sauce commonly used on sandwiches, hamburgers, composed salads, and French fries. It also forms the base for various other sauces, such as tartar sauce, fry sauce, remoulade, salsa golf, ranch dressing, and rouille.
Cultured meat, also known as cultivated meat among other names, is a form of cellular agriculture wherein meat is produced by culturing animal cells in vitro. Cultured meat is produced using tissue engineering techniques pioneered in regenerative medicine. Jason Matheny popularized the concept in the early 2000s after he co-authored a paper on cultured meat production and created New Harvest, the world's first non-profit organization dedicated to in-vitro meat research. Cultured meat has the potential to mitigate the environmental impact of meat production and address issues regarding animal welfare, food security and human health.
In kashrut, the dietary laws of Judaism, pareve or parve is a classification of food that contain neither dairy nor meat ingredients. Food in this category includes all items that grow from the ground, fish, eggs, and non-biological edible items.
In the United States, a commodity checkoff program promotes and provides research and information for a particular agricultural commodity without reference to specific producers or brands. It collects funds through a checkoff mechanism that is sometimes called checkoff dollars, from producers of a particular agricultural commodity and uses these funds to promote and do research on that particular commodity. As stated earlier the organizations must promote their commodity in a generic way without reference to a particular producer. Checkoff programs attempt to improve the market position of the covered commodity by expanding markets, increasing demand, and developing new uses and markets. Checkoff programs amount to $750 million per year.
A&W is a fast-food restaurant chain in Canada, franchised by A&W Food Services of Canada, Inc.
The American Egg Board (AEB) is a United States checkoff marketing organization, which focuses on marketing and promotion of eggs for human consumption. The AEB is best known for its long-running slogan, "The Incredible, Edible Egg", and the Just Mayo scandal.
Josh Balk is an American activist, CEO of The Accountability Board, which he co-founded. Previously, he was vice president of farm animal protection for the Humane Society of the United States (HSUS) farm animal division. In addition, he is a cofounder of Eat Just, a food technology company. Prior to working with HSUS and founding Eat Just, he was known for his work at Animal Outlook. Balk is best known for leading successful legislative campaigns for farm animals, along with his work with food companies in enacting animal welfare policies that include eliminating gestation crates for breeding pigs and battery cages for chickens. He is also known for his work with the food industry to shift its focus onto plant-based foods.
Joshua Stephen Tetrick is an American social entrepreneur and speaker. He is currently the CEO of JUST, Inc., a food startup company based in Northern California.
Egg substitutes are food products which can be used to replace eggs in cooking and baking. Common reasons a cook may choose to use an egg substitute instead of egg(s) include having an egg allergy, adhering to a vegan diet or a vegetarian diet of a type that omits eggs, having concerns about the level of animal welfare or environmental burden associated with egg farming, or worries about potential Salmonella contamination when using raw eggs. There is a growing movement to address some of these concerns via third-party certifications, but because many labels in the industry remain confusing or intentionally misleading, some consumers distrust them and may use egg substitutes instead.
Just Mayo is an egg substitute mayonnaise-like produced by Eat Just, Inc, formerly known as Hampton Creek. Just Mayo was first released in Northern California Whole Foods Markets on September 19, 2013. Just Mayo comes in original, wasabi, truffle, sesame ginger, garlic, chipotle and sriracha flavors. It has been described as "a vegan spread that has rattled the egg industry."
Upside Foods is a food technology company headquartered in Berkeley, California, aiming to grow sustainable cultured meat. The company was founded in 2015 by Uma Valeti (CEO), Nicholas Genovese (CSO), and Will Clem. Valeti was a cardiologist and a professor at the University of Minnesota.
This page is a timeline of major events in the history of cellular agriculture. Cellular agriculture refers to the development of agricultural products - especially animal products - from cell cultures rather than the bodies of living organisms. This includes in vitro or cultured meat, as well as cultured dairy, eggs, leather, gelatin, and silk. In recent years a number of cellular animal agriculture companies and non-profits have emerged due to technological advances and increasing concern over the animal welfare and rights, environmental, and public health problems associated with conventional animal agriculture.
The Good Food Institute (GFI) is a 501(c)(3) nonprofit organization that promotes plant- and cell-based alternatives to animal products, particularly meat, dairy, and eggs. It was created in 2016 by the nonprofit organization Mercy For Animals with Bruce Friedrich as the chief executive officer. GFI has more than 150 staff across six affiliates in the United States, India, Israel, Brazil, Asia Pacific, and Europe. GFI was one of Animal Charity Evaluators' four "top charities" of 2022.
SuperMeat is an Israeli startup company working to develop a "meal-ready" chicken cultured meat product created through the use of cell culture.
Cellular agriculture focuses on the production of agricultural products from cell cultures using a combination of biotechnology, tissue engineering, molecular biology, and synthetic biology to create and design new methods of producing proteins, fats, and tissues that would otherwise come from traditional agriculture. Most of the industry is focused on animal products such as meat, milk, and eggs, produced in cell culture rather than raising and slaughtering farmed livestock which is associated with substantial global problems of detrimental environmental impacts, animal welfare, food security and human health. Cellular agriculture is a field of the biobased economy. The most well known cellular agriculture concept is cultured meat.
Sir Kensington's is an American food company with headquarters in New York City, New York. It was founded by Mark Ramadan, Scott Norton, Brandon Child, and Win Bennett. The company produces Non-GMO Project Verified condiments including ketchup, mustard, mayonnaise, ranch dressing, and "Fabanaise", a vegan mayo whose name is a portmanteau of the substitute ingredient aquafaba and mayonnaise which it mimics.
Finless Foods, or Finless for short, is an American biotechnology company aimed at cultured fish, particularly bluefin tuna.
ProVeg Nederland, known as Viva Las Vega's (VLV) from 2011 to 2017, is a Dutch foundation that aims to accelerate the transition towards a plant-based food system. The foundation's stated goal is to make it easier for consumers to eat plant-based more often and also to help companies address the growing demand in plant-based products. ProVeg Nederland is a member of the international ProVeg International.
Believer Meats, from 2018 to 2022 known as Future Meat Technologies, or Future Meat for short, is a biotechnology firm which produces cultured meat from chicken cells and is working on cultured lamb kebabs and beef burgers. Based in Israel, its main office is located in Jerusalem, while its primary production facility is operating in Rehovot. Future Meat Technologies mainly seeks to supply hardware and cell lines to manufacturers of cultured meat rather than directly selling food products to consumers. In November 2022, Future Meat Technologies rebranded to Believer Meats.
{{cite journal}}
: Cite journal requires |journal=
(help)