History
Vow was founded in 2019 [1] by George Peppou (CEO) and Tim Noakesmith (CCO). [7] [8] Ellen Dinsmoor is their COO. [9]
In July 2019, Vow demonstrated a kangaroo dumpling, the first non-farmed meat demonstrated usig cultured meat technology. [1] [10] In August 2020 they demonstrated a further five species in partnership with Australian chef Neil Perry. [11] During 2020, the company was criticised for plans to produce zebra meat. [12]
In August 2021, the company announced they were developing hybrid products containing cultured meat and ingredients produced using precision fermentation technology. [13] The company said that work was being done in the areas of chicken, crocodile, kangaroo and water buffalo meat. [14] During an interview on The Drum in January 2022, the company announced that their first product would be crocodile and would be launching in Singapore. [15]
In November 2022, Vow announced they are launching Morsel, which is cultured Umai Quail. [16] In 2023, it developed a "mammoth meatball" as a publicity stunt, which was put on display at Museum Boerhaave. [17] The meatball was made from portions of lamb, mammoth, and African elephant DNA, piecing together DNA similar to the mammoth genome, then grown in a sheep muscle cell. [17]
Australian and New Zealand regulatory bodies began reviewing Vow's cultured meat products for approval in December 2023. [18] In April 2024, Singapore was the first government to approve the meat for commercial sale. [19] That month, Vow began selling its first commercial product there, Forged Parfait, made with Japanese quail cells. [20] [4] On 7 April 2025, Vow quail became the first cultured meat product to be officially approved for sale in Australia and New Zealand. [21] In mid-June 2025, Vow expected to be serving its cultivated quail in restaurants in Sydney and Melbourne "within weeks". [22] [23]
Products and operations
Vow develops, manufactures, and markets cultured meat products that are grown in large vats, similar to a brewery [24] in a four-week process. [25] As of June 2025, all of its commercial products are based on cells from a Japanese quail. [26] Vow uses a cell sample from connective tissue in the Japanese quail that contains both fat and protein. [27] The cells feed on a vegetarian broth of vitamins, amino acids, and minerals in a bioreactor. [25] [27] [28] The cells are moved into larger vats as they multiply, eventually being in a 20,000 liter bioreactor. [27] The cultured meat is then cooked and combined with other ingredients. [27]
Vow focuses on creating new meats, rather than copying mass produced meats like chicken. [29] Vow sells and markets a pâté, a foie gras, [30] an edible tallow candle, [26] and a smoked butter spread. [31] [32] The meat cells are mixed with other ingredients. For example, the pâté contains butter, shallots, tapioca starch, wine, garlic, and other spices. [27] [29]
As of June 2025, Vow has 35,000 liters of bioreactor capacity. [33] It operates the largest food-producing bioreactor in the world at 20,000 liters, called Andromeda. [26] [34] In June 2025, it harvested 2,000 pounds of cultured meat. [28]
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