Vow (company)

Last updated
Vow
Company type Private
IndustryCultured meat
Founded2019 [1]
FoundersGeorge Peppou, Tim Noakesmith
Headquarters
Sydney
,
Australia
Area served
Singapore [2]
Key people
George Peppou, CEO
ProductsForged Parfait, a cultured meat product from Japanese Quail DNA [2]
Number of employees
65
Website eatvow.com
George Peppou speaking at the 2022 New Harvest conference George Peppou of Vow at New Harvest 2022 (04559).jpg
George Peppou speaking at the 2022 New Harvest conference

Vow is an Australian company that grows cultured meat for commercial distribution, [3] and is headquartered in Sydney, Australia. [4]

Contents

History

Vow was founded in 2019 [1] by George Peppou (CEO) and Tim Noakesmith (CCO). [5] [6] In July 2019, Vow demonstrated a kangaroo dumpling, the first non-farmed meat demonstrated using cultured meat technology. [1] [7] In August 2020 they demonstrated a further five species in partnership with Australian chef Neil Perry. [8] During 2020 the company was criticised for plans to produce zebra meat. [9]

In August 2021, the company announced they were developing hybrid products containing cultured meat and ingredients produced using precision fermentation technology. [10] The company said that work was being done in the areas of chicken, crocodile, kangaroo and water buffalo meat. [11] During an interview on The Drum in January 2022, the company announced their first product will be crocodile and launching in Singapore. [12]

In November 2022 Vow announced they are launching Morsel, cultured Umai Quail. [13] In 2023, it developed a "mammoth meatball" as a publicity stunt, which was put on display at Museum Boerhaave. [14] The meatball was made from portions of lamb, mammoth, and African elephant DNA, piecing together DNA similar to the mammoth genome, then grown in a sheep muscle cell. [14] New Zealand and Australian regulatory bodies began reviewing Vow's cultured meat products for regulatory approval in December 2023. [15] Singapore was the first government to approve the meat for commercial sale in early 2024. [16] [17] That month, Vow began selling its first commercial product, Forged Parfait, made with Japanese quail cells. As of 2024, it is only available in Singapore, where cultured meat has been approved by regulators. [2] Regulatory approval in Australia is pending. [16]

Product offerings

It develops and markets cultured meat products. [4] Vow is the name of the company, whereas its consumer brand is called Forged. [2] The meat is grown over a four-week process. [2] Japanese quail cells multiply in a bioreactor with vitamins, amino acids, and minerals. [2] The process is similar to a sourdough culture or brewery. [18] The company produces various meat products using biotechnology to induce stem cells to differentiate into muscle tissue, connective tissue and other tissue types and to manufacture the meat products in bioreactors.

Related Research Articles

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Tissue engineering is a biomedical engineering discipline that uses a combination of cells, engineering, materials methods, and suitable biochemical and physicochemical factors to restore, maintain, improve, or replace different types of biological tissues. Tissue engineering often involves the use of cells placed on tissue scaffolds in the formation of new viable tissue for a medical purpose, but is not limited to applications involving cells and tissue scaffolds. While it was once categorized as a sub-field of biomaterials, having grown in scope and importance, it can be considered as a field of its own.

Organ culture is the cultivation of either whole organs or parts of organs in vitro. It is a development from tissue culture methods of research, as the use of the actual in vitro organ itself allows for more accurate modelling of the functions of an organ in various states and conditions.

<span class="mw-page-title-main">Cultured meat</span> Animal flesh produced by culturing animal cells

Cultured meat, also known as cultivated meat among other names, is a form of cellular agriculture wherein meat is produced by culturing animal cells in vitro. Cultured meat is produced using tissue engineering techniques pioneered in regenerative medicine. Jason Matheny popularized the concept in the early 2000s after he co-authored a paper on cultured meat production and created New Harvest, the world's first non-profit organization dedicated to in-vitro meat research. Cultured meat has the potential to mitigate the environmental impact of meat production and address issues regarding animal welfare, food security and human health.

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Eat Just, Inc. is a private company headquartered in San Francisco, California, US. It develops and markets plant-based alternatives to conventionally produced egg products, as well as cultivated meat products. Eat Just was founded in 2011 by Josh Tetrick and Josh Balk. It raised about $120 million in early venture capital and became a unicorn in 2016 by surpassing a $1 billion valuation. It has been involved in several highly publicized disputes with traditional egg industry interests. In December 2020, its cultivated chicken meat became the first cultured meat to receive regulatory approval in Singapore. Shortly thereafter, Eat Just's cultured meat was sold to diners at the Singapore restaurant 1880, making it the "world's first commercial sale of cell-cultured meat".

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SuperMeat is an Israeli startup company working to develop a "meal-ready" chicken cultured meat product created through the use of cell culture.

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<span class="mw-page-title-main">Mark Post</span> Dutch scientist (born 1957)

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<span class="mw-page-title-main">Solar Foods</span> Finnish food-tech startup

Solar Foods is a producer of single cell protein founded in 2017. It focuses on using solar energy to produce food.

<span class="mw-page-title-main">BioTech Foods</span> Spanish food technology company

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<span class="mw-page-title-main">Believer Meats</span> Israeli food technology company

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References

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  2. 1 2 3 4 5 6 Kan, Ethan (April 4, 2024). "Forged Parfait by Vow made with cultured quail launches in Singapore". Tatler Asia. Retrieved May 10, 2024.
  3. Watson, Elaine (2024-04-03). "Vow becomes third company to launch cultivated meat, but it isn't starting with chicken nuggets…". AgFunderNews. Retrieved 2024-05-28.
  4. 1 2 "Vow". www.vowfood.com. Retrieved 2021-04-19.
  5. "Our people". www.vowfood.com. Retrieved 2021-04-19.
  6. "Vow Food: Cultivating a new meat paradigm - Food & Drink Business". www.foodanddrinkbusiness.com.au. Retrieved 2022-01-15.
  7. Bronner, Stephen J. (24 October 2019). "Lab-grown meat also creates an unexpected benefit: Ethical zebra burgers". Inverse. Retrieved 2022-01-15.
  8. Waters, Cara (2020-09-01). "Blackbird-backed Vow serves up lab-grown meat with Neil Perry". The Sydney Morning Herald. Retrieved 2021-04-19.
  9. "Exotic Lab-Grown Meats Face Boring Reality and Problems". Mirage News. Retrieved 2024-05-28.
  10. De Lorenzo, Daniela (2021-08-25). "Cell-Cultured Meat Meets Animal-Free Fermented Fat In First-Of-A-Kind Collaboration". Forbes.
  11. "Next on the Menu: Cellular Agriculture Could "Domesticate" Any Animal on the Planet". www.builtwithbiology.com. Retrieved 2022-01-15.
  12. The Drum Tuesday January 4, ABC News, 2022-01-04, retrieved 2022-01-15
  13. "Vow's first cultured meat product close to Singapore unveiling after $49.2M Series A". www.techcrunch.com. 14 November 2022. Retrieved 2022-11-26.
  14. 1 2 Hunt, Katie (March 28, 2023). "Meatballs made with mammoth DNA created by Australian food startup". CNN. Retrieved May 28, 2024.
  15. Reynolds, Matt (February 14, 2024). "The Leading Lab-Grown Meat Company Just Paused a Major Expansion". Wired (magazine) . Retrieved May 28, 2024.
  16. 1 2 Tan, Cheryl (April 4, 2024). "Singapore approves lab-grown quail for consumption". The Straits Times. Retrieved May 28, 2024.
  17. Sofia, Nurin; Wright, Keira (April 4, 2024). "Singapore Gives Woolly Mammoth Meatball Firm Nod for Lab-Grown Quail". Bloomberg.com. Retrieved May 28, 2024.
  18. Fitzsimmons, Caitlin (May 20, 2024). "Vow cultured meat seeks to meet global demand without emissions, land clearing". The Sydney Morning Herald. Retrieved May 28, 2024.