 | |
| Frequency | 97.1 MHz |
|---|---|
| Branding | The Lake |
| Programming | |
| Format | Country |
| Affiliations | Dial Global |
| Ownership | |
| Owner |
|
| History | |
First air date | 1980 |
| Technical information [1] | |
Licensing authority | FCC |
| Facility ID | 69667 |
| Class | A |
| ERP | 6,000 watts |
| HAAT | 73.0 meters |
Transmitter coordinates | 38°17′19″N93°18′32″W / 38.28861°N 93.30889°W |
| Links | |
Public license information | |
| Website | www |
KAYQ (97.1 FM, "The Lake") is a radio station broadcasting a Country / Yacht Rock hybrid format, [2] licensed to Warsaw, Missouri, United States. The station was established in 1980 and owned by Valkyrie Broadcasting until February 2025, when Todd Nixon's Sticks Media bought the station for $135,000. [3] [4] KAYQ was the third station to be obtained by Sticks Media.
On March 17th, 2025, Sticks Media fully relaunched 97.1 The Lake's presence in Missouri's Truman Lake region with a new website, dedicated social media pages, a new on-air schedule featuring Kenny Treece (Treecerman) in mornings and Todd Nixon in afternoons, and a musical shift from classic country to country variety with a "yacht" presence. The station's tagline is "Come on in, the music's fine!"
