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Kaboom was the name of a vitamin-fortified, circus-themed breakfast cereal introduced by General Mills in 1969, which contained oat cereal bits shaped like smiling clown faces and marshmallow stars--later adding bears, lions, and elephants to the marshmallow shapes in the mid 1980s. Its mascot was a smiling circus clown. [1]
Known primarily as a breakfast cereal of the 1970s and 1980s, Kaboom remained available for sale until 2010 when it was discontinued by General Mills.
