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 General Mills – Kix cereal – Crispy Corn Puffs, with milk | |
| Owner | General Mills |
|---|---|
| Introduced | 1937 |
| Tagline | "Kid-tested. Parent-approved" |
| Website | www |
Kix (stylized as KiX) is an American brand of breakfast cereal introduced in 1937 by the General Mills company of Golden Valley, Minnesota. [1] The product is an extruded, expanded puffed-grain cereal made with cornmeal.
General Mills introduced Berry Berry Kix in 1992 and Honey Kix in 2009. In Original Kix, total sugars are about 10% by weight, which is about 3 grams of sugar per serving. Honey Kix has 6 grams, Berry Berry Kix has 7 grams. [2]
The grain is processed and expanded: water is added and the corn is pulverized. Kix are cooked in the extruder, when the dough is formed into the desired shape by extrusion through a die. It was the first cereal to be manufactured using this process. [3]
Experimentation with the Kix puffing process led to popular brands like Cheerios (1941). [4] [5] Trix, Cocoa Puffs, and Reese's Puffs also utilize this process.
In 1947, Kix offered a Lone Ranger atomic bomb ring in exchange for a box top and 15 cents. [6] The ring contained a spinthariscope, so that when the red base (which served as a "secret message compartment") was taken off, and after a period of time for dark adaptation, you could look through a small plastic lens at scintillations caused by polonium alpha particles striking a zinc sulfide screen. [7]
The slogan "Kid Tested. Mother Approved." was introduced in 1978. During the 1980s, television commercials included the jingle "Kids love Kix for what Kix has got. Moms love Kix for what Kix has not," the latter a reference to its claims of no added food coloring or flavors. [8] [ better source needed ]
In 2018, the slogan was changed to “Kid Tested. Parent Approved.” At the time Mike Siemienas, General Mills spokesperson said “this new slogan is more inclusive as the word ‘parent’ applies to the individuals raising children.” [9]
Breakfast cereal is a breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in Western societies.
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Wheaties, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals.
Raisin bran is a breakfast cereal containing raisins and bran flakes. Raisin bran is manufactured by several companies under a variety of brand names, including the popularly known Kellogg's Two Scoops Raisin Bran, General Mills' Total Raisin Bran, and Post Cereals' Raisin Bran. Though Raisin Bran is generally perceived as a healthier alternative to more sugary cereals, most popular brands of raisin bran contain high amounts of sugar.
Corn Pops is a puffed grain breakfast cereal made by WK Kellogg Co, described by the company as "crunchy sweetened popped-up corn cereal." The cereal was introduced in 1950 as "Corn Pops". In 1951, the name was changed to "Sugar Corn Pops" and later to "Sugar Pops". It was the sponsor for The Adventures of Wild Bill Hickok radio and television show. The name was changed back to 'Sugar Corn Pops' in 1978, and finally returned to 'Corn Pops' in 1984, a time when many cereals dropped the word "sugar" from their titles for marketing reasons. In January 2006, the name of the cereal was changed to 'Pops', but after a few months of poor reception was changed back to Corn Pops.
Cinnamon Toast Crunch (CTC), known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK, and as a variant called Cini Minis in other European and Latin American countries, is a brand of breakfast cereal produced by General Mills and Nestlé. First produced in 1984, the cereal aims to provide the taste of cinnamon toast in a crunch cereal format. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. The cereal is puffed and when immersed in milk, it makes a "snap" noise, similar to Rice Krispies. In most European countries and North America, the product is sold in boxes, but in Poland, Slovakia and Russia the cereal is sold in bags. The product was originally marketed outside Europe with the mascot of a jolly baker named Wendell. Wendell was replaced as a mascot by the "Crazy Squares", sentient Cinnamon Toast Crunch squares that often eat each other in commercials.
Trix is an American brand of breakfast cereal made by General Mills in Minneapolis, Minnesota, for the North American market and by Cereal Partners elsewhere in the world. The cereal consists of fruit-flavored, sweetened, ground-corn pieces.
Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product. It was first manufactured in 1941 as CheeriOats.
Honey Nut Cheerios is a variation of Cheerios breakfast cereal, introduced in 1979.
Post Consumer Brands is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.
Honey Smacks is a sweetened puffed wheat breakfast cereal made by Kellogg's, noted for its high sugar content. It was introduced in the early 1950s.
Golden Crisp, also known as Sugar Crisp in Canada, is a brand of breakfast cereal made by Post Consumer Brands that consists of sweetened, candy-coated puffed wheat and is noted for its high sugar content. It was introduced in the United States in 1948.
Cocoa Puffs is an American brand of chocolate-flavored puffed grain breakfast cereal, manufactured by General Mills. Introduced in 1956, the cereal consists of small orbs of corn and rice flavored with cocoa. Cocoa Puffs have the same shape as Kix and Trix cereal.
Puffed grains are grains that have been expanded ("puffed") through processing. They have been made for centuries with the simplest methods like popping popcorn. Modern puffed grains are often created using high temperature, pressure, or extrusion.
Golden Nuggets are a breakfast cereal sold in the UK and Ireland by Cereal Partners. It is made mainly from cereal grains, sugar and honey, formed into large yellow crunchy balls. It has a sweet, slightly honey-like flavour. The taste has been described as similar to the American cereal Cap'n Crunch.
Honey Bunches of Oats is a breakfast cereal owned by Post Holdings and produced by its subsidiary Post Consumer Brands. Created by lifelong Post employee Vernon J. Herzing by mixing several of Post's cereals together and having his daughter taste them, Honey Bunches of Oats was introduced to markets in 1989 after three years of development. The cereal is made up of three kinds of flakes and oat clusters baked with a hint of honey. It is marketed as a source of whole grain. Other varieties have almonds or fruits added into the mix.
Puff may refer to:
Honey Monster Puffs is a breakfast cereal manufactured in the United Kingdom from puffed wheat sweetened with sugar and honey, fortified with vitamins and iron. The cereal was originally sold as Sugar Puffs, but was re-branded in 2014. It was labelled as Honey Monster Sugar Puffs for a time. The cereal is known for its Honey Monster mascot, a large, hairy, yellow creature introduced in 1976.
Fiber One is a brand of high-fiber breakfast cereal, packaged nutritional bars, and baked food products owned by General Mills. Originally released as a breakfast cereal in 1985, it directly competes with Kellogg’s All-Bran.
Nesquik, also known as Nestlé Nesquik and Nesquik Cereal, is a family of breakfast cereals made by Cereal Partners Worldwide in a joint venture between of the American company General Mills and the Swiss company Nestlé, and based on the popular Nesquik product line.
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