Product type | Toaster pastry |
---|---|
Owner | General Mills |
Country | United States |
Introduced | 1985 |
Related brands | Toaster Scrambles |
Previous owners | Pillsbury Company |
Registered as a trademark in | July 28, 1992 [1] |
Tagline | "Something better just popped up" and "Get Zem Göing" |
Website | Official website |
Toaster Strudel is the brand name of a toaster pastry, prepared by heating the frozen pastries in a toaster and then spreading the included icing packet on top. The brand is historically notable for being stored frozen, due to innovations in 1980s food manufacturing processes. [2]
The Toaster Strudel is marketed under the Pillsbury brand, formerly of the Pillsbury Company. The product has found considerable success since being deployed in 1985 [2] [3] as competition with Kellogg's Pop-Tarts brand of non-frozen toaster pastries. [4] In 1994, the company launched the advertising slogan "Something better just popped up". [1] As of August 2013 [update] , the company increased the foreign branding, launching a brand ambassador character named Hans Strudel, and the new slogan of "Get Zem Göing". [5] In 2001, General Mills acquired the Toaster Strudel product line with its purchase of Pillsbury. [6] In 2023, General Mills used the advertising slogan, "Gooey. Flaky. Happy". [7]
Toaster Strudels come in several flavors, with strawberry, blueberry, and apple flavors being the most common varieties. They also come in flavors such as cinnamon roll, chocolate, and boston cream pie. [8] In 2020, the company released a limited-edition "Mean Girls" Toaster Strudel, which featured pink icing instead of the brand's traditional white icing. [9]
In the 2004 film Mean Girls , it was fictionally claimed that Gretchen Wieners' family fortune was due to her father's invention of the Toaster Strudel. [10] [11] [12]
A cookie or biscuit is a baked snack or dessert that is typically small, flat, and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, or nuts.
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A toaster pastry is a type of bakers' confection. They are thin rectangles often made of rice bran, molasses, flour, syrup, and shortening, which on one side usually has a coating of icing that has been dried with starch. They contain sweet, syrupy fillings, often fruit preserves or other flavoring ingredients such as chocolate or cinnamon. As the name suggests, toaster pastries are often heated in a toaster or oven. They are already fully cooked however, and may be eaten unheated as well.
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Hostess CupCake is an American brand of snack cake produced and distributed by Hostess Brands and currently owned by The J.M. Smucker Company. Its most common form is a chocolate cupcake with chocolate icing and vanilla creme filling, with seven distinctive white squiggles across the top. However, other flavors have been available at times. It has been claimed to be the first commercially produced cupcake and has become an iconic American brand.
Funny Face was a brand of powdered drink mix originally made and publicly sold by the Pillsbury Company from 1964 to 1994, and in limited productions from 1994 to 2001. The brand was introduced as competition to the similar Kool-Aid made by Kraft Foods. The product came in assorted flavors sweetened with artificial sweetener, and was mixed with water to make a beverage.
William Post was an American businessman and inventor. Born to Dutch immigrants and raised in Michigan, Post became the plant manager for Hekman Biscuit company, a cookie company he worked for since he was sixteen years old. As plant manager, he was approached by Kellogg's to create a toaster pastry which later became known as the Pop-Tart, gaining credit for leading the team that invented the confection. He eventually became senior vice president of Keebler's until his retirement at age 56. After he retired, Post worked as a consultant and brand ambassador until 2003.