|Product type||Toaster pastry|
|Related brands||Toaster Scrambles|
|Previous owners||Pillsbury Company|
|Registered as a trademark in||July 28, 1992|
|Tagline||"Something better just popped up" and "Get Zem Göing"|
Toaster Strudel is the brand name of a toaster pastry, prepared by heating the frozen pastries in a toaster and then spreading the included icing packet on top. The brand is historically notable for being stored frozen, due to innovations in 1980s food manufacturing processes.
The Toaster Strudel is marketed under the Pillsbury brand, formerly of the Pillsbury Company. The product has found considerable success since being deployed in 1985 As of August 2013 [update] , the company increased the foreign branding, launching a brand ambassador character named Hans Strudel, and the new slogan of "Get Zem Göing". In 2001, General Mills acquired the Toaster Strudel product line with its purchase of Pillsbury. In 2023, General Mills used the advertising slogan, "Gooey. Flaky. Happy".as competition with Kellogg's Pop-Tarts brand of non-frozen toaster pastries. In 1994, the company launched the advertising slogan "Something better just popped up".
Toaster Strudels come in several flavors, with strawberry, blueberry, and apple flavors being the most common varieties. They also come in flavors such as cinnamon roll, chocolate, and boston cream pie.In 2020, the company released a limited-edition "Mean Girls" Toaster Strudel, which featured pink icing instead of the brand's traditional white icing.
In the 2004 film Mean Girls , it was fictionally claimed that Gretchen Wieners' family fortune was due to her father's invention of the Toaster Strudel.
A cookie, or a biscuit, is a baked or cooked snack or dessert that is typically small, flat and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, nuts, etc.
Pastry is baked food made with a dough of flour, water and shortening that may be savoury or sweetened. Sweetened pastries are often described as bakers' confectionery. The word "pastries" suggests many kinds of baked products made from ingredients such as flour, sugar, milk, butter, shortening, baking powder, and eggs. Small tarts and other sweet baked products are called pastries as a synecdoche. Common pastry dishes include pies, tarts, quiches, croissants, and pasties.
A wedding cake is the traditional cake served at wedding receptions following dinner. In some parts of England, the wedding cake is served at a wedding breakfast; the 'wedding breakfast' does not mean the meal will be held in the morning, but at a time following the ceremony on the same day. In modern Western culture, the cake is usually on display and served to guests at the reception. Traditionally, wedding cakes were made to bring good luck to all guests and the couple. Nowadays, however, they are more of a centerpiece to the wedding and are not always even served to the guests. Some cakes are built with only a single edible tier for the bride and groom to share, but this is rare since the cost difference between fake and real tiers is minimal.
Pop-Tarts is a brand of toaster pastries produced and distributed by Kellogg's since 1964, consisting of a sweet filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted. Although sold pre-cooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside Mylar packages and do not require refrigeration.
Häagen-Dazs is an American ice cream brand, established by Reuben and Rose Mattus in The Bronx, New York, in 1960. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The Pillsbury food conglomerate bought Häagen-Dazs in 1983, and now the brand is sold worldwide, as cartons, ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato.
The Pillsbury Company is a US-based company that was one of the world's largest cake manufacturers and producers of grain and other foodstuffs until it was bought by General Mills in 2001. General Mills brands consist of Annie's, Betty Crocker, Nature Valley, Yoplait, Haagen-Dazs, and Blue Buffalo. It also has ownership in various cereal products including Cheerios, Chex, Lucky Charms, Trix, and Cocoa Puffs. Antitrust law required General Mills to sell off some of the products, so the company kept the rights to refrigerated and frozen Pillsbury branded products, while dry baking products and frosting were sold to the Orrville, Ohio–based Smucker company under license. Brynwood Partners agreed to purchase Pillsbury from Smuckers for $375 million in July 2018. In September 2018, the sale was completed along with other brands including Martha White and Hungry Jack.
A toaster pastry is a type of bakers' confection. They are thin rectangles often made of rice bran, molasses, flour, syrup, and shortening, which on one side usually has a coating of icing that has been dried with starch. They contain sweet, syrupy fillings, often fruit preserves or other flavoring ingredients such as chocolate or cinnamon. As the name suggests, toaster pastries are often heated in a toaster or oven. They are already fully cooked, however, and may be eaten unheated as well.
Apple strudel is a traditional Viennese strudel, a popular pastry in Austria, Bavaria, the Czech Republic, Northern Italy, Slovenia, Croatia, and other countries in Europe that once belonged to the Austro-Hungarian Empire (1867–1918).
Cool Whip is an American brand of imitation whipped cream, referred to as a whipped topping by its manufacturer, Kraft Heinz. It is used in North America as a topping for desserts, and in some no-bake pie recipes as a convenience food or ingredient that does not require physical whipping and can maintain its texture without melting over time.
Totino's and Jeno's are brands of frozen pizza products owned by General Mills.
An ice pop is a liquid-based frozen snack on a stick. Unlike ice cream or sorbet, which are whipped while freezing to prevent ice crystal formation, an ice pop is frozen while at rest, becoming a solid block of ice. The stick is used as a handle to hold it. Without a stick, the frozen product would be a freezie.
Pizza snack rolls are a frozen food product consisting of bite-sized breaded pizza pockets with an interior of tomato sauce, imitation cheese and various pizza toppings. They are sold in a variety of flavors including cheese, pepperoni, sausage, supreme, multiple imitation cheeses, and mixed meats. Other flavors included hamburger, cheeseburger, ham and cheese, and combination. Pizza snack rolls are designed to be quickly cooked in the oven or microwave. The name "pizza rolls" is a trademark of General Mills, current owner of the original product.
Mean Girls is a 2004 American teen comedy film directed by Mark Waters, written by Tina Fey, and starring Lindsay Lohan, Rachel McAdams, Lacey Chabert, Amanda Seyfried, Tim Meadows, Ana Gasteyer, Amy Poehler and Fey. The supporting cast includes Lizzy Caplan, Jonathan Bennett, Daniel Franzese and Neil Flynn. The screenplay is based in part on Rosalind Wiseman's 2002 book Queen Bees and Wannabes, which describes female high school social cliques, school bullying and the damaging effect they can have on teenagers. Fey also drew from her own experience at Upper Darby High School as an inspiration for some of the concepts in the film. The plot centers on naïve teenage girl Cady Heron (Lohan) navigating her way through the social hierarchy of a modern American high school after years of her parents homeschooling her while conducting research in Africa. Cady is new and still finding her way in high school.
Butter Braid is a registered trademark of Country Maid, Inc., makers of the Danish pastry product. The Danish-style, flaky pastry is made of 100% real butter, braided by hand, and filled with fruit and other cream fillings. An icing packet or marinara packet is included with the frozen pastry.
Toast'em Pop Ups is a toaster pastry brand, currently produced by the Schulze and Burch Biscuit Company. They have a sugary filling sealed inside two layers of thin, rectangular pastry crust, coated in frosting. They are sold in pairs in Mylar wrapping, do not need refrigeration, and are typically heated in a toaster oven or toaster before eating.
Hostess CupCake is an American brand of snack cake produced and distributed by Hostess Brands and currently owned by private equity firms Apollo Global Management and C. Dean Metropoulos & Company. Its most common form is a chocolate cupcake with chocolate icing and vanilla creme filling, with seven distinctive white squiggles across the top. However, other flavors have been available at times. It has been claimed to be the first commercially produced cupcake and has become an iconic American brand.
Wanchai Ferry is an American brand of Chinese food dinner kits owned by General Mills. The company's roots began in 1972 when Chong Kin-wo – often known as Madame Chong – began selling dumplings, a business that led to her "dumpling queen" nickname and the 1985 establishment of the Wanchai Ferry Peking Dumpling Company. In 1997, Pillsbury Company entered a joint venture with Wanchai Ferry which led the brand to become part of General Mills when Pillsbury was acquired in 2001.
Funny Face was a brand of powdered drink mix originally made and publicly sold by the Pillsbury Company from 1964 to 1994, and in limited productions from 1994 to 2001. The brand was introduced as competition to the similar Kool-Aid made by Kraft Foods. The product came in assorted flavors sweetened with artificial sweetener, and was mixed with water to make a beverage.