Dunkaroos

Last updated
Dunkaroos
32. DUNKAROOS! (3626901761).jpg
Product typeCookie snack
Owner General Mills
Country United States
Introduced1990 (first run)
2020 (second run)
Discontinued2012 (original)
MarketsUnited States (1990–2012, 2020–)
Canada (1990–2018, 2020–)
Australia (2019–)
Website http://www.dunkaroos.com

Dunkaroos are a brand of snack food from Betty Crocker, first launched in 1990. It consists of a snack-sized package containing cookies and frosting; as the name implies, the cookies are meant to be dunked into the frosting before eating. Individual snack packages contain about ten small cookies and one cubic inch of frosting. The cookies are made in a variety of shapes, including a circle with an uppercase "D" in the center (the only shape featured in the 2020 version), feet, the mascot in different poses, and a hot air balloon. [1]

Contents

Marketing

The Dunkaroos mascot is a cartoon kangaroo, explaining the product's name which is a portmanteau of dunk and kangaroos. The original mascot was Sydney, a caricature of modern Australian culture, who wore a hat, vest, and tie and spoke with an Australian accent, and was voiced by John Cameron Mitchell. At the height of their popularity in 1996, a contest known as "Dunk-a-roos Kangaroo Kanga-Who Search" was held, resulting in the new mascot: Duncan, named the dunkin' daredevil. [2]

History

The product was discontinued in the United States in 2012 but continued to be sold in Canada. In 2016, General Mills announced a campaign called "Smugglaroos", which encouraged Canadians travelling to the United States to bring the snack to Americans who wanted it. [3] Dunkaroos continued being sold in Canada until January 2018, with no comment by General Mills.[ citation needed ] In December 2019 Dunkaroos were brought back unofficially by Nestlé with a chocolate-hazelnut flavour. The biscuits are shaped like a kangaroo biscuit. This is only available in Australia as Nestlé does not have the right to sell Dunkaroos worldwide. [4]

On February 3, 2020, a BuzzFeed article was published claiming that General Mills sent them exclusive info regarding a return of Dunkaroos. [5] The official Twitter account for Dunkaroos claimed that they were scheduled to be re-released during the summer of 2020. It also used to link to the BuzzFeed article in the bio, but this was later changed to their official website.

In May 2020, Dunkaroos began arriving at 7-Eleven stores in the United States [6] until being brought to other stores, including Walmart, Target, and Kroger, a few months afterwards. The new single serving package went from 1oz to 1.5oz, and the sugar was reduced significantly.

On July 22, 2020, limited edition merchandise based on the brand was released, with each order coming with a pack of the aforementioned snack. [7]

On November 23, 2020, limited edition Dunkaroos cookie dough, complete with frosting, was released. [8]

Around early January 2021, a Dunkaroos cereal was released by General Mills. [9]

Around January 2021, Dunkaroos yogurt was released under Yoplait's Go-Gurt product line. [10]

In 2022, a new, limited-time only orange sherbet flavor was released, alongside a variant with chocolate cookies and chocolate chip frosting.

Varieties

Dunkaroos come in rainbow sprinkle frosting with vanilla cookies, vanilla frosting with chocolate cookies, chocolate frosting with graham cookies, strawberry frosting with vanilla cookies, and rainbow sprinkle frosting with chocolate chip graham cookies.[ citation needed ]

Cookie dough, a cereal, yogurt, pancake mix, and a separate frosting pack also spawned from the 2020 version.

Previously, the cookies were cinnamon flavored. There was a special SpongeBob SquarePants edition, featuring yellow frosting. The cookies also collaborated with DreamWorks in 2010 to add varieties based on their movies, like Megamind and Shark Tale . [11]

Related Research Articles

<span class="mw-page-title-main">Cookie</span> Small, flat and sweetened baked food

A cookie or biscuit is a baked snack or dessert that is typically small, flat, and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, or nuts.

<span class="mw-page-title-main">Chocolate chip cookie</span> Drop cookie featuring chocolate chips

A chocolate chip cookie is a drop cookie that features chocolate chips or chocolate morsels as its distinguishing ingredient. Chocolate chip cookies are claimed to have originated in the United States in 1938, when Ruth Graves Wakefield chopped up a Nestlé semi-sweet chocolate bar and added the chopped chocolate to a cookie recipe; however, historical recipes for grated or chopped chocolate cookies exist prior to 1938 by various other authors.

<span class="mw-page-title-main">Ben & Jerry's</span> American ice cream company

Ben & Jerry's Homemade Holdings Inc., trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, the company went from a single ice cream parlor to a multinational brand over the course of a few decades. The company was sold in 2000 to the multinational conglomerate Unilever but operates as an independent subsidiary. Its present-day headquarters is in South Burlington, Vermont, with its factory in Waterbury, Vermont.

<span class="mw-page-title-main">Oreo</span> Chocolate cookie with creme filling made by Nabisco

Oreo is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers, and splits, both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century.

<span class="mw-page-title-main">Twix</span> Chocolate cookie bar

Twix is a caramel shortbread biscuit bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings. Twix are packaged with one, two, or four bars in a wrapper.

<span class="mw-page-title-main">Cinnamon Toast Crunch</span> General Mills breakfast cereal

Cinnamon Toast Crunch (CTC), known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK, and as a variant called Cini Minis in other European and Latin American countries, is a brand of breakfast cereal produced by General Mills and Nestlé. First produced in 1984, the cereal aims to provide the taste of cinnamon toast in a crunch cereal format. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. The cereal is puffed and when immersed in milk, it makes a "snap" noise, similar to Rice Krispies. In most European countries and North America, the product is sold in boxes, but in Poland, Slovakia and Russia the cereal is sold in bags. The product was originally marketed outside Europe with the mascot of a jolly baker named Wendell. Wendell was replaced as a mascot by the "Crazy Squares", sentient Cinnamon Toast Crunch squares that often eat each other in commercials.

<span class="mw-page-title-main">Cheerios</span> Breakfast cereal made by General Mills

Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product. It was first manufactured in 1941 as CheeriOats.

<span class="mw-page-title-main">Maxibon</span> Brand of ice cream sandwich made by Froneri

Maxibon is a brand of ice cream sandwich made by Froneri, and also previously owned by the Swiss company Nestlé. It consists of a block of frozen dairy dessert containing small chocolate chips with one end covered in chocolate, and the other sandwiched between two biscuits.

<span class="mw-page-title-main">Cookie Crisp</span> Breakfast cereal made by General Mills

Cookie Crisp is a breakfast cereal that is manufactured to look like chocolate chip cookies. It is produced by General Mills in the United States and Cereal Partners in other countries. Introduced in 1977, it was originally produced by Ralston Purina until they sold the trademark to General Mills in 1997.

Go-Gurt, also known as Yoplait Tubes in Canada and as Frubes in Britain and Ireland, is an American brand of low-fat yogurt for children. It can be sucked out of a tube, instead of being eaten with a spoon. It was introduced by the General Mills-licensed brand Yoplait in 1997, as the first yogurt made specifically for children.

<span class="mw-page-title-main">Chex Mix</span> Snack mix

Chex Mix is a type of snack mix that includes Chex breakfast cereal as a major component.

<span class="mw-page-title-main">Yan Yan (snack)</span> Japanese biscuit snack

Yan Yan is a Japanese snack food made by Meiji Seika since 1979. It comes in a package with two compartments. One side has biscuit sticks, the other side has chocolate, strawberry, vanilla, or yogurt flavored frosting used for dipping. The sticks themselves may also be flavored. Some Yan Yan products are sold in rectangular containers with 9 sticks and dip. There is also a new version which includes two flavored dips.

<span class="mw-page-title-main">Teddy Grahams</span> Snack brand owned by Mondelez

Teddy Grahams are bear-shaped graham cracker snacks created by Nabisco. Introduced in 1988, Teddy Grahams come in two distinct shapes: bear with arms up and legs closed, and bears with legs open and arms down. Along with variations with arms up, legs together, and arms down legs apart. When first introduced, Teddy Grahams were available in honey, cinnamon, and chocolate flavors. Since then, they have added chocolatey chip as one of the four main varieties. They also had vanilla, banana, birthday cake, mixed berry, strawberry banana, and apple flavors but they have been discontinued.

<span class="mw-page-title-main">La Lechera</span> Nestle brand in spain

La Lechera or Leite Moça is a Nestlé brand, producing various dairy products. The brand was established in 1921 and markets its products in Latin America, Spain and also among Hispanic populations in the United States.

The following outline is provided as an overview of and topical guide to chocolate:

<span class="mw-page-title-main">Crunch (chocolate bar)</span> Chocolate bar

Crunch is a chocolate bar made of milk chocolate and crisped rice. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero.

<span class="mw-page-title-main">Nesquik</span> Brand of products made by Nestlé

Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestlé Quik in the United States; this was released in Europe during the 1950s as Nesquik.

References

  1. Kang, Anna (2020-05-21). "The Untold Truth Of Dunkaroos". Mashed.com. Retrieved 2021-06-12.
  2. The 90s, Children Of (March 3, 2009). "Dunkaroos".{{cite web}}: CS1 maint: numeric names: authors list (link)
  3. Krashinsky, Susan (October 26, 2016). "General Mills hopes to hit sweet spot with new 'Smugglaroos' campaign". The Globe and Mail. Retrieved November 6, 2016.
  4. "Dunkaroos (@Dunkaroos) | Twitter". twitter.com.
  5. Galindo, Brian (3 February 2020). "'90s Kids: Time To Get Hyped 'Cause Dunkaroos Are Coming Back In 2020". BuzzFeed.
  6. "Dunkaroos Have Officially Been Spotted On Shelves And This Is The Best News We've Heard All Week". www.yahoo.com. 15 May 2020.
  7. Dunkaroos [@Dunkaroos] (July 22, 2020). "It's here! Limited edition merch — get some before it's gone! Shop now at https://t.co/1ZoOFicXyA!! https://t.co/9huwVB6MfI" (Tweet). Archived from the original on September 26, 2020. Retrieved January 17, 2021 via Twitter.
  8. Dunkaroos [@Dunkaroos] (November 10, 2020). "Something BIGGER is coming! Now introducing limited edition Dunkaroos sugar cookie dough and frosting. You can now DIY and customize your Dunkaroos with 6 large cookies or 24 mini cookies. https://t.co/NxD552nblQ" (Tweet). Archived from the original on January 3, 2021. Retrieved January 17, 2021 via Twitter.
  9. Dunkaroos [@Dunkaroos] (December 7, 2020). "The rumors are real, Dunkaroos cereal is coming soon! Kicking off the new year with even more nostalgia, available early January 2021! https://t.co/LHEFCmhHUX" (Tweet). Archived from the original on December 7, 2020. Retrieved January 17, 2021 via Twitter.
  10. Dunkaroos [@Dunkaroos] (January 4, 2021). "Dunkaroos for a mid-morning snack? Oh ya! Introducing a new twist to your favorite 90's snack. Go-GURT Dunkaroos, in three fun flavors to choose from. Coming this January! https://t.co/qXVOAMjSSN" (Tweet). Archived from the original on January 4, 2021. Retrieved January 17, 2021 via Twitter.
  11. "SpongeBuddy Mania - SpongeBob Clips, Videos, Promos, and Commercials - DunkAroos and Fruit Snacks". www.sbmania.net.