Marketing
The Dunkaroos mascot is a cartoon kangaroo, explaining the product's name which is a portmanteau of dunk and kangaroos. The original mascot was Sydney, a caricature of modern Australian culture, who wore a hat, vest, and tie and spoke with an Australian accent, and was voiced by John Cameron Mitchell. At the height of their popularity in 1996, a contest known as "Dunk-a-roos Kangaroo Kanga-Who Search" was held, resulting in the new mascot: Duncan, named the dunkin' daredevil. [2]
History
The product was discontinued in the United States in 2012, but continued to be sold in Canada. In 2016, General Mills announced a campaign called "Smugglaroos", which encouraged Canadians traveling to the United States to bring the snack to Americans who wanted it. [3] Dunkaroos continued to be sold in Canada until General Mills suspended production there in 2017. [4]
In December 2019, Dunkaroos were brought back unofficially by Nestlé with a chocolate-hazelnut flavour. The biscuits were shaped like a kangaroo biscuit. This is only available in Australia as Nestlé does not have the right to sell Dunkaroos worldwide. [5]
On February 3, 2020, a BuzzFeed article was published claiming that General Mills sent them exclusive info regarding a return of Dunkaroos. [6] The official Twitter account for Dunkaroos claimed that they were scheduled to be re-released during the summer of 2020. It also used to link to the BuzzFeed article in the bio, but this was later changed to their official website.
In May 2020, Dunkaroos began arriving at 7-Eleven stores in the United States [7] until being brought to other stores, including Walmart, Target, and Kroger, a few months afterwards. The new single serving package went from 1 oz to 1.5 oz, and the sugar was reduced significantly.
On July 22, 2020, limited edition merchandise based on the brand was released, with each order including a pack of the aforementioned snack. [8] .
Around early January 2021, a Dunkaroos cereal was released by General Mills. [9] . Also around January 2021, Dunkaroos yogurt was released under Yoplait's Go-Gurt product line. [10]
Varieties
Dunkaroos have been sold in multiple cookie-and-frosting flavor combinations, including vanilla cookies with vanilla frosting and rainbow sprinkles, chocolate cookies with vanilla frosting, graham cookies with chocolate frosting, vanilla cookies with strawberry frosting, and chocolate chip graham cookies with rainbow sprinkle icing. [11] [12] [13]
There was a special SpongeBob SquarePants edition in 2007, featuring yellow frosting. [14] The cookies also collaborated with DreamWorks in 2010 to add varieties based on their movies, like Megamind and Shark Tale . [15]
On November 23, 2020, limited edition Dunkaroos cookie dough, complete with frosting, was released. [16] .
In 2022, Dunkaroos released a limited-edition Orange Sherbet Frosting variety, and introduced Chocolate Cookies with chocolate chip vanilla frosting. [17] [18]
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