Nature Valley

Last updated
Nature Valley
Two Oats n Honey Nature Valley bars, Jan 2020.jpg
Two Oats 'n Honey Nature Valley bars
Product type Granola bars
Owner General Mills
CountryUnited States
Introduced1973;52 years ago (1973)
TaglineWe are better outside
Website www.naturevalley.com

Nature Valley is an American brand of snack bars owned by General Mills.

Contents

They produce a variety of cereal bars and granola bars. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection can be categorized as crunchy bars, protein bars, fruit and nut bars, and various nut bars. [1]

History

Nature Valley first launched with a granola cereal, but after realizing that their product could not be eaten outside and on the go, they introduced its granola bar in 1973. [2] The brand later introduced more types of granola bars such as: crunchy, chewy, clusters, nut, yogurt coated and protein packed. [3]

References

  1. ↑ "Nature Valley - Granola Bars, Snacks, Nut Bars, Granola, and Protein Bars". www.naturevalley.com. Retrieved 2017-05-04.
  2. ↑ "General Mills: Nature Valley" . Retrieved 2017-11-08.
  3. ↑ "General Mills 150 - Making Food People Love". General Mills 150. Retrieved 2017-11-08.


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