Kansai Nerolac Paints Limited (formerly known as Goodlass Nerolac Paints Ltd) is the largest industrial paint and third largest decorative paint company of India based in Mumbai.[3][4][5] It is a subsidiary of Kansai Paint of Japan.[6] As of 2015, it has the third largest market share with 15.4% in the Indian paint industry.[7] It is engaged in the industrial, automotive and powder coating business.[8] It develops and supplies paint systems used on the finishing lines of electrical components, cycle, material handling equipment, bus bodies, containers and furniture industries.[9][10]
1957: Goodlass Wall Pvt. Ltd. grew popular as Goodlass Nerolac Paints (Pvt.) Ltd. Also, it went public in the same year and established itself as Goodlass Nerolac Paints Ltd. .
1976: Goodlass Nerolac Paints Ltd. became a part of TataForbes Group on acquisition of a part of the foreign shareholdings by Forbes Gokak. .
1983: Goodlass Nerolac Paints Ltd. strengthened itself by entering in technical collaboration agreement by Kansai Paint Co. Ltd., Japan and Nihon Tokushu Tokyo Co. Ltd., Japan.
1999: Kansai Paint Co. Ltd. , Japan took over the entire stake of Tata Forbes group and thus Goodlass Nerolac Paints became wholly owned subsidiary of Kansai Paint Company Ltd.[12]
2006: On 11 July, Goodlass Paint Ltd. name has been changed to Kansai Nerolac Paints Ltd.
Kansai Nerolac Paints Ltd. has entered into many technical collaborations with other industry leaders such as E.I. Du-products.[14]
The Mumbai-based company is the leader in the industrial paints segment with a market share of over 40%.[15] It is the third-largest player in the decorative paints segment with a modest market share of 13%. Nearly 75% of the Indian paints industry consists of the decorative segment.[16]
Parent company
Kansai Paint was founded by Katsujiro Iwai in Amagasaki City, Japan in May 1918.[17] Kansai Paint is a comprehensive manufacturer of paints and coatings. The Products include- Automotive Coatings, Industrial coatings, Decorative coatings, Protective coatings and Marine Coatings.[18] They are also present in U.K., Turkey, U.S., Canada, Mexico, UAE.[18]
Products and services
Technologically innovative products are the company's hallmark. Kansai Nerolac Paint offers differentiated products with a focus on being eco-friendly and healthy.[19] Kansai Nerolac Paint's key products and brands include the following:
Performance Coatings: Performance Coating is available for a wide range of products. For household appliances and metal fittings in factories, there is a comprehensive range of general industrial coating systems like P.T. chemicals, Primers and lacquers, Coil Coat, Heat Resistant Paints & Metal Decoration Coatings. Powder Coating is now increasing in popularity because of its high quality, resistance to corrosion, the apparent ease of application and the environmental friendliness of the technology.[20]
Marketing and advertising
Kansai Nerolac has run advertising campaigns, including television commercials, with Bollywood actors including, Shah Rukh Khan & Ranveer Singh[21] and radio station Red FM..
Awards and achievements
Golden Peacock Environment Management Award, 2005.[22]
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