Khaadi

Last updated

Khaadi
Khaadi
Company type Private
Industry Retail
Genre Clothing
Founded13 December 1998(26 years ago) (1998-12-13)
Founder Shamoon Sultan
Headquarters
Pakistan
Number of locations
63 stores (2022)
Area served
 Asia, Europe, Australia, America, Northern America and Middle East
Products Textiles, Apparel
Website www.khaadi.com

Khaadi (pronounced [kʰaːd̪iː] ) is a Pakistani fashion and lifestyle brand, founded in December 1998. Its headquarters are located in Karachi. As of 2015, it operates 46 stores in 17 cities across Pakistan and 17 stores across the United Kingdom and the GCC. [1] [2] As of 2022, Khaadi operates 60 stores in 30 cities within Pakistan. [3]

Contents

History

Khaadi was founded in 1998 by Shamoon Sultan, and the first store was opened in Zamzama, Karachi in 1999. [4] Khaadi was originally a handwoven clothing brand. The brand then expanded to multiple stores within two years of its inception and introduced multiple product lines. [5]

By 2002, Khaadi expanded its product line to include women's ready-to-wear items and later ventured into women's luxury wear with Khaadi Khaas in 2008. The company transitioned into a fast fashion retail brand in 2012, introducing a range of colorful fabrics in response to evolving customer preferences.

Khaadi further diversified its offerings by introducing Khaadi Kids and Khaadi Home from 2012 to 2013, followed by the launch of Khaadi Fragrances in 2019, marking its transition into a comprehensive lifestyle brand. [6]

In 2016, Khaadi achieved significant financial success with a revenue of 16 billion, positioning itself as one of Pakistan's leading valuable companies. [7]

Architectural firm ASA played a role as an interior designer for Khaadi stores in Pakistan, UK, and UAE until 2017. [8]

In 2020, the company enlisted Landor & Fitch's help in designing The Experience Hub, [9] [10] which opened in December 2021. It is a 32,000 square-foot space in Karachi that functions as a retail space with its own cafe.

In 2022, IFC (member of the World Bank Group) [11] became the first investor with an equity of $25 million for a minority stake in Khaadi Corporation. [12] The funding has helped the company accelerate its growth by expanding its retail footprint and online global sales.

International expansion

In 2010, Khaadi expanded internationally as it opened stores in the UAE - first in Dubai and later in Abu Dhabi. In 2013, store launches were planned for the UK. [13]

In 2014, Khaadi opened a 1,630 square-foot store in Bull Ring, Birmingham at Bull Ring shopping centre and other locations in Westfield London and Westfield Stratford City, Birmingham. [14] The company proceeded in September 2015 to open a store in Highcross Leicester [15] [16] and a 22,000 square-foot store at Karachi's Dolmen Mall Clifton.

In 2024, Khaadi expanded its operations in the United States with a 5,500-square-foot “Experience Store” at Tysons Corner Center in Virginia. [17] [18]

Brand identity

The word Khaadi is coined from the word Khaddi (pronounced [kʰaːdiː], Khādī), meaning handloom. The fingers in the original logo signified the weavers’ hands and the work that goes into the final product. [9]

Collaborations

Esra Bilgiç X Khaadi [19]

Khaadi appointed Ertugrul Ghazi famed, Esra Bilgiç (Khaadi x Esra) as the face of their brand for their television commercial. Khaadi represented Esra through their fashion as the woman of today.

Khaadi x Coke Studio [20]

Khaadi was the first Pakistani fashion brand in the world to create Coke Studio branded merchandise. The collaboration between Khaadi and Coke Studio was launched on 17 January in Pakistan, U.A.E, and Saudi Arabia.

Khaadi x Allure [21]

Khaadi x Allure by Mehreen Tabani was a jewelry collaboration consisting of a selection of pieces fused with modern and cultural designs.

Khaadi x Esfir [22]

Khaadi x Esfir was a jewelry collaboration offering timeless pieces based on contemporary styles.

Related Research Articles

<span class="mw-page-title-main">Inditex</span> Spanish multinational clothing company

Industria de Diseño Textil, S.A. is a Spanish multinational clothing company headquartered in Arteixo, Galicia, Spain. Inditex, the biggest fast fashion group in the world, operates over 7,200 stores in 93 markets worldwide. The company's flagship brand is Zara, but it also owns a number of other brands including Zara Home, Bershka, Massimo Dutti, Oysho, Pull&Bear, Stradivarius, Uterqüe and Lefties. The majority of its stores are corporate-owned, while franchises are mainly conceded in countries where corporate properties cannot be foreign-owned.

<span class="mw-page-title-main">Bloomingdale's</span> American luxury department store chain

Bloomingdale's Inc. is an American luxury department store chain founded in 1861 by Joseph Bloomingdale and Lyman Bloomingdale. It was acquired by Federated Department Stores in 1930, which purchased the Macy’s department store chain in 1994, when they became sister brands. Ultimately, Federated itself was renamed Macy’s, Inc. in 2007.

<span class="mw-page-title-main">Zara (retailer)</span> Spanish multinational fast-fashion company

Zara is a fast fashion retail subsidiary of the Spanish multinational fashion design, manufacturing, and retailing group Inditex. Zara sells clothing, accessories, beauty products and perfumes. The head office is located at Arteixo in the province of A Coruña, Galicia. In 2020 alone, it launched over twenty new product lines.

<span class="mw-page-title-main">Sephora</span> French cosmetics retailer

Sephora is a French multinational retailer of personal care and beauty products, offering nearly 340 brands alongside its own private label, the Sephora Collection. Its product range includes cosmetics, skincare, fragrance, nail color, beauty tools, body products, and hair care items.

Lane Crawford (HK) Limited is a retail company founded in 1850 operating specialist department stores selling luxury goods in Hong Kong and Mainland China. It is headquartered in One Island South, Wong Chuk Hang.

<span class="mw-page-title-main">Mall of the Emirates</span> Shopping mall in Dubai

Mall of the Emirates is a shopping mall in Dubai. Developed and owned by Majid Al Futtaim Group, it opened in November 2005 and is located at interchange four on Sheikh Zayed Road.

<span class="mw-page-title-main">Printemps</span> French department store chain

Printemps is a French chain of department stores with a focus on beauty, lifestyle, fashion, accessories, and men's wear. Its flagship store, known in French as "le Printemps Haussmann", is located on Boulevard Haussmann in the 9th arrondissement of Paris, along with other well-known department stores like the Galeries Lafayette. Since 2013, the company has been the property of a Luxembourg-based Qatari-backed investment fund, Divine Investments SA.

<span class="mw-page-title-main">Uniqlo</span> Japanese casual-wear designer, manufacturer and retailer

Uniqlo Co., Ltd. is a Japanese casual wear designer and retailer.

<span class="mw-page-title-main">Trent Limited</span> Indian retail company

Trent Limited is an Indian retail company, which is part of the Tata Group and based in Mumbai. Started in 1998, Trent owns and operates fashion and lifestyle retail formats such as Westside, Zudio and Utsa. The company also runs retail chains like Star Bazaar and Zara through joint ventures.

<span class="mw-page-title-main">Ulta Beauty</span> American beauty store chain

Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries both high- and low-end cosmetics, fragrances, nail products, bath and body products, beauty tools and haircare products. Each location has a beauty salon available to the public.

<span class="mw-page-title-main">Fair Oaks Mall</span> Shopping mall in Fairfax County, Virginia

Fair Oaks Mall is a shopping mall in the Fair Oaks census-designated place (CDP) of unincorporated Fairfax County, Virginia, just northwest of the independent city of Fairfax. It is located at the intersection of Interstate 66 and U.S. Route 50. The mall has a gross leasable area (GLA) of 1,557,000 sq ft (144,700 m2). The mall features the traditional retailers Macy's, Macy's Furniture Gallery, JCPenney, Dick's Sporting Goods and Dave & Buster's. The mall also features prominent specialty retailers such as Ardene, Pottery Barn, Windsor, Sephora, and Williams Sonoma.

<span class="mw-page-title-main">Monoprix</span> French retail chain

Monoprix S.A. is a major French retail chain with its headquarters in Clichy, Hauts-de-Seine, France, near Paris. The company's stores combine food retailing with fashion, beauty and home products.

Majid Al Futtaim Holding is an Emirati holding company based in Dubai. The family-owned conglomerate owns and operates shopping malls, retail, and hotel establishments in the Middle East and North Africa.

Fabletics is a global, active lifestyle brand that sells both men's and women's sportswear, footwear and accessories, commonly referred to as "activewear". The company operates on a membership model and is known for its e-commerce business approach and also has over 100 brick-and-mortar stores. The brand has a membership program that allows shoppers to become "VIP Members", with access to special membership discounts and perks. Fabletics offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences and releases capsules weekly in sizes XXS-4X for women and monthly in sizes XS-XXL for men.

Shamoon Sultan is a Pakistani businessman. He is the founder and chief executive officer of Khaadi, a fashion retail company. He has received numerous industry accolades, including the Lux Style Awards for High Street Band three times, and the Achievement in Fashion Design – Prèt – Prêt award. Additionally, he has been nominated in various categories at the Lux Style Awards.

<span class="mw-page-title-main">MINISO</span> Chinese variety store chain

MINISO Group Holding Limited, trading as MINISO is a Chinese retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware featuring IP design. Its headquarters are in Haizhu District, Guangzhou. In 2023, the company's sales revenue reached $1.9 billion. In March 2019, MINISO began a collaboration with Marvel Entertainment to sell its branded products.

ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website, at Ulta Beauty, and at Target. They predominantly make products for the eyes, lips, and face.

<span class="mw-page-title-main">Metro Cash & Carry Pakistan</span> Pakistan cash and carry chain

METRO Pakistan Pvt. Limited is a leading wholesale and retail company in Pakistan, established in 2007 as part of the global METRO Cash & Carry network. The company operates 10 wholesale centers in major urban cities such as Lahore, Karachi, Multan, Islamabad, and Faisalabad. METRO Pakistan serves both business customers and end consumers, offering a diverse range of products including Food & Non Food products including groceries, electronics, office stationery & equipment & household items....

<span class="mw-page-title-main">Beymen</span> Chain of department stores in Istanbul, Turkey

Beymen is a chain of luxury department stores in Istanbul, Turkey, part of the Beymen Group owned by the Qatari investment fund Mayhoola for Investments.

Apparel Group LLC is a UAE based fashion and retail conglomerate company headquartered in Dubai, UAE.

References

  1. ↑ "Khaadi comes Home to Lahore". Mehek Saeed. The Express Tribune. 8 June 2015. Retrieved 28 November 2015.
  2. ↑ "Khaadi The Brand". Style.pk. Retrieved 4 December 2014.
  3. ↑ Rehman, Rida (1 September 2022). "Khaadi Pakistan – Brand Story, Collections, Speciality and Much More". Startup Pakistan. Retrieved 1 June 2023.
  4. ↑ "Khaadi's multinational ambitions-Shamoon Sultan, CEO, Khaadi, on his vision for the brand and the future of prêt wear in Pakistan". Marylou Andrew. Dawn News. 1 September 2015. Retrieved 28 November 2015.
  5. ↑ "Khaadi the label". BestoStyle. 10 July 2014. Archived from the original on 17 November 2014. Retrieved 5 December 2014.
  6. ↑ Story, Brand (September 2022). "Collections, Speciality and Much More". Startup Pakistan. Retrieved 1 September 2022.
  7. ↑ Tirmizi, Farooq (25 September 2017). "Pakistan's first fashion billionaire?". Profit by Pakistan Today. Retrieved 13 January 2023.
  8. ↑ "Khaadi Retail Project-Interior design, coordination and top supervision". Arshad Shahid Abdulla. Archived from the original on 8 December 2015. Retrieved 28 November 2015.
  9. 1 2 Hasan, Taniya (28 December 2021). "Hit Refresh: Khaadi's Brand Asset Transformation". Aurora Magazine. Retrieved 20 October 2022.
  10. ↑ "Khaadi is Wild About you and the New Experience Hub proves it". H! Pakistan. 15 December 2021. Retrieved 20 October 2022.
  11. ↑ "Khaadi announces $25mn investment from IFC". Profit by Pakistan Today. 27 May 2022. Retrieved 20 October 2022.
  12. ↑ Tanvir, Saad (27 May 2022). "Khaadi announces $25mn investment from IFC". Profit by Pakistan Today. Retrieved 13 January 2023.
  13. ↑ "Khaadi to open six regional stores in 2015". Drapersonaline. 5 December 2014. Retrieved 28 November 2015.
  14. ↑ "Khaadi the fashion brand". Ufaq Ahfaque. Brandsynario. 2 July 2013. Retrieved 5 December 2014.
  15. ↑ "Khaadi steps out in London". Aisha Jamil. 4 January 2015. Archived from the original on 8 December 2015. Retrieved 28 November 2015.
  16. ↑ "Bullring move for Pakistani retailer Khaadi". Graeme Brown. Birmingham Post. 18 December 2014. Retrieved 28 November 2015.
  17. ↑ Parton, Mitchell (18 July 2024). "Pakistani fashion brand Khaadi makes first moves in U.S." Modern Retail. Retrieved 23 July 2024.
  18. ↑ "Pakistani clothing store Khaadi to open at Tysons Corner Center this week | FFXnow". www.ffxnow.com. 21 February 2024. Retrieved 23 July 2024.
  19. ↑ "One Piece, Three Ways". The Express Tribune. 19 February 2021. Retrieved 20 October 2022.
  20. ↑ Team, Sunday (18 January 2022). "Music Meets Fashion As Coke Studio And Khaadi Unite". Sunday. Retrieved 20 October 2022.
  21. ↑ "Allure x khaadi khaas". Allure by MHT Official. Retrieved 24 October 2024.
  22. ↑ "First-ever Pakistani Brand (KHAADI) launch in the USA". Medium. 29 February 2024. Retrieved 24 October 2024.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.