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Lilli | |
---|---|
Author(s) | Reinhard Beuthien |
Current status/schedule | Ended |
Launch date | 24 June 1952 |
End date | 5 January 1961 |
Alternate name(s) | Bild-Lilli |
Publisher(s) | Bild |
Original language | German |
Lilli, also known as Bild-Lilli, is a discontinued West German comic strip created by Reinhard Beuthien for the tabloid newspaper Bild , appearing there from 1952 to 1961.
The toy company Greiner & Hausser Gmbh released a fashion doll line of the same name in 1955, which led Ruth Handler, the co-founder of American toy company Mattel, to launch a similar toyline named Barbie. Mattel acquired the rights to Lilli in 1964, and all the promotional and merchandising activities related to the character were discontinued since then.
Ordered to draw a "filler" cartoon for the 24 June 1952, inaugural issue of Bild , Reinhard Beuthien drew an unruly baby making a mess in her house; his editor disliked it, so he adapted the drawing into a sexy pony-tailed blonde sitting in a fortune-teller's tent. She was asking, "Can't you give me the name and address of this tall, handsome, rich man?" The cartoon was an immediate success and became a daily feature. [1] [2]
Lilli was post-war, sassy, and ambitious, "a golddigger, exhibitionist, and floozy". [2] The cartoon always consisted of a picture of Lilli talking, while dressed or undressed in a manner that showed her figure, usually to girlfriends, boyfriends, or her boss. To a policeman who told her that two-piece swimsuits are banned in the street: "Oh, and in your opinion, what part should I take off?" [3] [1] [2] [4] The last Lilli cartoon appeared on 5 January 1961.[ citation needed ]
A film about Lilli was released in Germany in 1958: Lilli – ein Mädchen aus der Großstadt (Lilli, a Girl From the Big City), a comedy-mystery directed by Hermann Leitner. [5] [6] A contest was held to choose the star; the winner was the Danish actress Ann Smyrner.
In 1953, Bild decided to market a Lilli doll and contacted Max Weissbrodt of the toy company O&M Hausser in Neustadt bei Coburg. Weissbrodt designed a prototype doll based on Beuthien's cartoons, which was sold from 1955 to 1964; that year Mattel acquired the rights to the doll and German production stopped. [7] [3] [1] Approximately 130,000 were produced.
Louis Marx and Company acquired the rights to the Bild Lilli doll from Hausser and sold Miss Seventeen and smaller Miss Marlene dolls. [7] Mattel had bought all patents and copyrights to the Bild Lilli doll so that using that name as a book title or product name would infringe copyright laws. Marx unsuccessfully attempted to sue Mattel for patent infringement. [8]
In 1962, Beuthien created another cartoon character called "Schwabinchen" for a Bavarian newspaper, but it was not as successful as Lilli and the dolls inspired by her were of poor quality. Later he started "Gigi", who had even less success and never became a doll.[ citation needed ]
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Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy company Mattel and launched in 1959. The toy is the figurehead of the Barbie brand that includes a range of fashion dolls and accessories. Barbie has been an important part of the toy fashion doll market for over six decades. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. The brand has expanded into a multimedia franchise since the late 1980s, including video games, computer-animated films, and a live-action film.
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The Bild Lilli doll was a West German line of fashion doll launched by Greiner & Hausser GmbH on August 12, 1955, and produced until 1964. Its design was based on the comic-strip character Lilli, created by Reinhard Beuthien for the tabloid newspaper Bild. The doll was made of polystyrene, came in two sizes, and had an available wardrobe of 1950s fashion. The Lilli doll was copied, and altered to some degree, for Mattel upon the direction of that company's co-founder, Ruth Handler. Mattel acquired the rights to Bild Lilli in 1964, and production of the German doll ceased, in favor of Mattel's new vinyl doll, which they called Barbie.
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