Little Baby's Ice Cream | |
---|---|
Restaurant information | |
Established | 2011 |
Closed | November 2019 |
Food type | Ice cream |
City | Philadelphia |
Little Baby's Ice Cream was an American ice cream company and a restaurant chain based in Philadelphia, Pennsylvania. It was permanently closed in 2019.
The company began in 2011, selling ice cream from tricycles. [1] A brick and mortar location opened in August 2012. [2] The company received national attention for a 2012 commercial, "This is a Special Time", in which a person apparently made of ice cream uses a spoon to consume ice cream from their own head. [3] [4] The commercial was directed by Doug Garth Williams and narrated by Matthias Bossi, with the ice cream person portrayed by Asa Scheibe. The music was composed by Jon Guez. [5] [6] [7] [8] The actual substance used on Scheibe was Jet-Puffed Marshmallow Cream. Williams used After Effects to create the special effects for the ice cream person's head dent, carving out Scheibe's head by warping it in post. [9] The company introduced pre-packaged ice cream pints in 2015 in containers similar to oyster pails. [10]
The company had locations in Philadelphia, Washington D.C. and Baltimore. [11] Along with pizza restaurant Pizza Brain, the company faced harassment from Pizzagate conspiracists. [12]
In November 2019, Little Baby's permanently closed. [13]
The company was known for its specialty flavors, including Earl Grey Sriracha, Vanilla Cardamom Cream, and Pizza. [14] [15] In 2018, the company released a CBD-infused ice cream. [16]
Little Baby's had collaborated on foods with many other Philadelphia-based companies: pizza-flavored ice cream with Pizza Brain, [17] PYNK-flavored ice cream with Yards Brewing Company, [18] and multiple collaborations with Federal Donuts. [19]