Lovefully Yours Veda

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Lovefully Yours Veda
Lovefully-Yours-Veda.jpg
Theatrical poster
Directed byPraghesh Sukumaran
Written byBabu Vayalathur
Produced byRadhakrishnan Khalayil
Ruvin Viswam
Starring Rajisha Vijayan
Venkitesh V.P
Sreenath Bhasi
Gautham Vasudev Menon
CinematographyTobin Thomas
Edited bySobin K Soman
Music by Rahul Raj
Production
company
R2 Entertainments
Distributed bySree Priya Combines
R2 Entertainments
Release date
  • 3 March 2023 (2023-03-03)
Running time
132 minutes
CountryIndia
Language Malayalam

Lovefully Yours Veda is a 2023 Indian Malayalam-language romance drama thriller film directed by Praghesh Sukumaran and jointly produced by Radhakrishnan Khalayil and Ruvin Viswam through R2 Entertainments, with a screenplay by Babu Vayalathur. The film stars Rajisha Vijayan, Gautham Vasudev Menon, [1] Sreenath Bhasi, Anikha Surendran, Venkitesh V.P, Chandhunadh and Appani Sarath. The film was co-produced by Abdul Salim. The plot follows a mix of campus romance and political drama set in the 90s. [2]

Contents

The original background score and songs are composed by Rahul Raj. Principal photography began in January 2022. Lovefully Yours Veda was released on March 2023. [3]

Plot

Maalu, a member of the musical band Banjara’s, chances upon a poem on the walls of Varma College, Thrissur. The band reworks it into a song and it becomes a big hit in no time. People get curious about the lyricist and the band has no clue about the author of the poem. The band embarks on a journey to discover the poet and reaches Varma College. They come to know about Sree Veda, a former student of the college and the poet in question. [4]

The youngsters meet Veda and she reminisces about the story behind the poem, her eventful college life, and Comrade Jeevanlal, the charming man who revolutionized her world. [5]

Cast

Production

Filming

The makers started the principal photography on 16 December 2021 with the switch-on ceremony. It took 62 days in 4 schedules to complete the shoot. The post-production of the film started in October 2022 and Rajisha Vijayan herself announced the release date when the promotions for the film were ongoing. [6]

Music

The original background score and songs are composed by Rahul Raj. [7] The music rights were bagged by Sony Music. The first single Aakaasha Paalazhiyil was released on Sony Music [8] and it crossed more than 1 million views in a short span. [9]

Reception

Critical Response

Vignesh Madhu critic of Cinema Express gave 2 out 5 stars and stated that "Everything in the film, be its story, setting, characters, and conflicts, are already familiar to an average Malayali audience". [10] Shilpa S critic of OTTplay gave 3 out of 5 starts and wrote that "Lovefully Yours Veda makes no attempt to hide that it is Venkitesh’s vehicle through and through, done in a way that becomes cliched and unoriginal, as far as the story is concerned. Although not given a lot to work with Rajisha Vijayan and Sreenadh Bhasi try to make the best of what they are given, and brilliantly so." [11]

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References

  1. ↑ "Rajisha Vijayan, director Gautham Menon to star in campus film 'Lovefully Yours Vedha'". The New Indian Express . Retrieved 14 December 2021.
  2. ↑ "നെറ്റിയില്‍ പൊട്ടുകുത്തി, കണ്ണില്‍ മഷിയെഴുതി രജിഷ; 'ലവ്ഫുളി യുവേഴ്‌സ് വേദ' അടുത്ത പോസ്റ്ററും ശ്രദ്ധേയമാകുന്നു". Samayam Malayalam. Retrieved 8 January 2023.
  3. ↑ "'Lovefully Yours Veda' set to release in February". The New Indian Express . Retrieved 10 January 2023.
  4. ↑ "Rajisha Vijayan-Sreenath Bhasi film Lovefully Yours Veda to release soon". Cinema Express . Retrieved 9 January 2023.
  5. ↑ "'ഗൗതം മേനോനും രജിഷയും ശ്രീനാഥ് ഭാസിയും പ്രധാന വേഷങ്ങളിൽ; 'ലവ്ഫുള്ളി യുവേഴ്സ് വേദ'". Mathrubhumi . 13 December 2021. Retrieved 13 December 2021.
  6. ↑ "'ലവ്ഫുളി യുവേഴ്‌സ്‌ വേദ' യിലെ ആദ്യ ഗാനം പുറത്തിറങ്ങി". Mathrubhumi . 12 January 2023. Retrieved 12 January 2023.
  7. ↑ "രജിഷ വിജയന്റെ 'ലവ്ഫുളി യുവർസ് വേദ'; സിനിമയിലെ ആദ്യ ഗാനം പുറത്തിറങ്ങി". News 18 Malayalam. 12 January 2023. Retrieved 12 January 2023.
  8. ↑ "Sony Music Acquires Album Rights of Sreenath Bhasi-Rajisha Vijayan's Lovefully Yours Veda". News 18 . 5 January 2023. Retrieved 5 January 2023.
  9. ↑ "'Aakasha Palazhiyil' song from 'Lovefully Yours Veda' is a charming melody set in a campus". Times of India . Retrieved 12 January 2023.
  10. ↑ "Lovefully Yours Veda Movie Review: A mundane attempt to rekindle nostalgia". Cinema Express . Retrieved 7 April 2023.
  11. ↑ "Lovefully Yours Veda review: Rajisha Vijayan's campus drama turns out to be Venk". OTTPlay. Retrieved 7 April 2023.
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