Marc Porat

Last updated

Marc Porat
Born
Uri Porat
Nationality American
Education Columbia University (BA)
Stanford University (PhD)
Occupation(s)entrepreneur, angel investor
Known forfounding General Magic, and coining the term "information economy"
Relatives Ruth Porat (sister)

Marc Porat is an American tech entrepreneur and angel investor. He is founder of six companies including General Magic. In the early 2000s, Porat was a member of a high-profile wave of tech executives who founded cleantech companies. [1] [2] He launched three companies in the built environment: Serious Materials, Zeta Communities, and CalStar Cement and was a member of the U.S. China Green Energy Council. [3]

Contents

Early career

Porat was educated at Columbia College, where he graduated in 1972. [4] He then continued his graduate studies at Stanford University and authored a pivotal work entitled The Information Economy [5] [6] as his doctoral thesis in which he predicted the transition from a manufacturing-based U.S. economy to one based on information. Porat is credited with first identifying the U.S. as an "information society." [7] Later, his nephew Aaron Hurst defined and wrote about the "Purpose Economy" and credited Porat with the inspiration for predicting the rise of a new economy. [8]

After Stanford, Porat worked for the U.S. Department of Commerce and then was a program director at the Aspen Institute and was later appointed executive director, Washington Activities of the Aspen Institute Program on Communications and Society. [9] While at Aspen, Porat produced the film The Information Society [10] [11] for PBS.

After leaving the Aspen Institute, Porat co-founded Private Satellite Network (PSN). [12] The company was a direct broadcast satellite innovator that built and operated television and data networks for Fortune 500 companies and governments. The firm pioneered the use of small aperture rooftop antennas for videoconferencing. The company was sold and Porat joined Apple Computer. [13]

General Magic

Porat co-founded General Magic in 1990 with Andy Hertzfeld and Bill Atkinson from the original Mac team. The company built an early handheld communications device called Magic Link. Referred to then as a “personal intelligent communicator,” it was the precursor to the smart phone PDA. [14] The company also pioneered "intelligent agents." [15]

Porat was CEO from 1990 to 1996 and took the company public in 1995 at a valuation of $834M. The stock doubled on the first day. [16]

The Built Environment

In 2002, Porat co-founded Serious Materials, a company manufacturing high-efficiency windows and drywall. [17] He then founded CalStar Products in 2007, a firm recovering energy from industrial waste streams. He also co-founded Zeta Communities (ZETA) in 2007, [18] a firm designing and manufacturings net-zero energy multifamily housing that won the Green Builder Home of the Year Award. [19]

Personal life

Porat was born to Frieda and Dan Porat in Israel and grew up in England. [20] He and his family moved to the United States, where his father worked at Harvard University and Stanford University's SLAC National Accelerator Laboratory. [21] Porat's sister, Ruth Porat, works as President and Chief Investment Officer of Alphabet and Google. [22]

Related Research Articles

<span class="mw-page-title-main">Information economy</span> Economy where information is valued as a capital good

Information economy is an economy with an increased emphasis on informational activities and information industry, where information is valued as a capital good. The term was coined by Marc Porat, a graduate student at Stanford University, who would later co-found General Magic.

<span class="mw-page-title-main">Google</span> Multinational American technology company

Google LLC is an American-based multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" and is one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the field of AI. Google's parent company, Alphabet Inc., is one of the five Big Tech companies, alongside Amazon, Apple, Meta, and Microsoft.

General Magic was an American software and electronics company co-founded by Bill Atkinson, Andy Hertzfeld, and Marc Porat. Based in Mountain View, California, the company developed precursors to "USB, software modems, small touchscreens, touchscreen controller ICs, ASICs, multimedia email, networked games, streaming TV, and early e-commerce notions." General Magic's main product was Magic Cap, the operating system used in 1994 by the Motorola Envoy and Sony's Magic Link PDA. It also introduced the programming language Telescript. After announcing it would cease operations in 2002, it was liquidated in 2004 with Paul Allen purchasing most of its patents.

<span class="mw-page-title-main">William McDonough</span> American architect (born 1951)

William Andrews McDonough is an American architect and academic. McDonough is the founding principal of William McDonough + Partners and was the dean of the School of Architecture at the University of Virginia. He works in green and sustainable architecture, often incorporating his theory of cradle-to-cradle design.

Google was officially launched in 1998 by Larry Page and Sergey Brin to market Google Search, which has become the most used web-based search engine. Larry Page and Sergey Brin, students at Stanford University in California, developed a search algorithm first (1996) known as "BackRub", with the help of Scott Hassan and Alan Steremberg. The search engine soon proved successful, and the expanding company moved several times, finally settling at Mountain View in 2003. This marked a phase of rapid growth, with the company making its initial public offering in 2004 and quickly becoming one of the world's largest media companies. The company launched Google News in 2002, Gmail in 2004, Google Maps in 2005, Google Chrome in 2008, and the social network known as Google+ in 2011, in addition to many other products. In 2015, Google became the main subsidiary of the holding company Alphabet Inc.

<span class="mw-page-title-main">Clean technology</span> Any process, product, or service that reduces negative environmental impacts

Clean technology, also called cleantech or climatetech, is any process, product, or service that reduces negative environmental impacts through significant energy efficiency improvements, the sustainable use of resources, or environmental protection activities. Clean technology includes a broad range of technology related to recycling, renewable energy, information technology, green transportation, electric motors, green chemistry, lighting, grey water, and more. Environmental finance is a method by which new clean technology projects can obtain financing through the generation of carbon credits. A project that is developed with concern for climate change mitigation is also known as a carbon project.

<span class="mw-page-title-main">Jeremy Leggett</span> British social entrepreneur and writer (born 1954)

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<span class="mw-page-title-main">Patrick Pichette</span> Canadian business executive and entrepreneur (born 1962)

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State of Green is a not-for-profit, public–private partnership promoting Danish cleantech solutions concerning climate change.

<span class="mw-page-title-main">Dan W. Reicher</span> American lawyer

Dan William Reicher is an American lawyer who was U.S. Assistant Secretary of Energy for Energy Efficiency and Renewable Energy at the U.S. Department of Energy (DOE) in the Clinton Administration. Reicher is currently executive director of the Steyer-Taylor Center for Energy Policy and Finance at Stanford University, a joint center of the Stanford Graduate School of Business and Stanford Law School, where he also holds faculty positions. Reicher joined Stanford in 2011 from Google, where he served since 2007 as Director of Climate Change and Energy Initiatives for the company's venture Google.org.

<span class="mw-page-title-main">LA Cleantech Incubator</span>

LA Cleantech Incubator (LACI) is the City of Los Angeles's official cleantech business incubator established to accelerate the commercialization of clean technology and job creation in the Los Angeles region. LACI's staff of entrepreneurs, market specialists, and researchers combined with its 60+ mentor/advisor network provide expert advice on a full range of issues facing early to growth stage companies, including CEO coaching, financial management, business development, IP, and more. The organization is run "by entrepreneurs, for entrepreneurs" and pursues public objectives by harnessing private methods and resources. In 2014, LACI was ranked by UBI Global as the Number 6 university-affiliated business incubator in the world out of 800+ incubators in 67 countries.

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<span class="mw-page-title-main">Ruth Porat</span> American businessperson (born 1958)

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Zeta Global Holdings Corp. is an American marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships. The company went public on the New York Stock Exchange on June 10, 2021, at a US$1.7 billion valuation.

Porat is a Jewish surname. Notable people with the surname include:

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References

  1. ↑ "Silicon Valley tech leaders are reinventing themselves for a cleantech revolution". January 19, 2010. Retrieved August 30, 2015.
  2. ↑ "Green Building Entrepreneur: Build Green or Face Catastrophe" . Retrieved September 23, 2016.
  3. ↑ "Porat, Marc | US-China Green Energy Council". ucgef.org. Retrieved September 23, 2016.
  4. ↑ "Columbia College Today". www.college.columbia.edu. Retrieved July 27, 2022.
  5. ↑ Porat, Mark Uri (May 1977). The Information Economy: Definition and Measurement. Washington, DC: United States Department of Commerce. OCLC   5184933.
  6. ↑ Porat, Marc Uri (May 1977). "The Information Economy: Definition and Measurement".{{cite journal}}: Cite journal requires |journal= (help)
  7. ↑ Salvaggio, Jerry. "The Information Society: Economic, Social, and Structural Issues". books.google.com. Retrieved September 22, 2016.
  8. ↑ "How Do You Create A New Economy Based On Purpose And Meaningful Relationships?". April 7, 2014. Retrieved September 22, 2016.
  9. ↑ "Aspen Institute Annual Meeting 1978" (PDF).
  10. ↑ "The information society (on YouTube)". YouTube . Archived from the original on December 20, 2021.
  11. ↑ The information society, January 1, 1980, OCLC   8392652 , retrieved August 30, 2015
  12. ↑ "Private TV Networks Flourishing as Satellite Technology Advances". news.google.com. June 24, 1988. Retrieved September 22, 2016.
  13. ↑ "Growing Apple with the Macintosh: The Sculley Years". February 22, 2006. Retrieved September 22, 2016.
  14. ↑ Businessweek. "Marc Porat: Philosopher of the Shared Vision".{{cite news}}: |last= has generic name (help)
  15. ↑ Kline, David (1995). "I Want". www.wired.com. Retrieved September 22, 2016.
  16. ↑ Markoff, John (February 11, 1995). "COMPANY NEWS; General Magic Stock Surges on First Trading Day". The New York Times. ISSN   0362-4331 . Retrieved August 30, 2015.
  17. ↑ Review, MIT Technology. "Serious Materials - MIT Technology Review" . Retrieved August 30, 2015.
  18. ↑ "Startup Builders Make Waves in Recession's Wake". September 9, 2011. Retrieved September 23, 2016.
  19. ↑ "ZETA Communities wins green award for affordable, zero-energy townhome" . Retrieved August 30, 2015.
  20. ↑ "Marc Porat on Information Economy". YouTube . Archived from the original on December 20, 2021. Retrieved September 17, 2020.ref>Shamah, David (March 2, 2015). "New Google CFO Ruth Porat's family a mirror of American Jewry". The Times of Israel. Retrieved February 22, 2022.
  21. ↑ D'Onfro, Jillian. "The incredible rise of Ruth Porat, CFO at one of the most valuable companies in the world". Business Insider. Retrieved July 27, 2020.
  22. ↑ Bergen, Mark (July 15, 2015). "Wall Street Is Downright Giddy for the Debut of Ruth Porat, Google's New CFO". Vox. Retrieved July 27, 2020.
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