Mariah Idrissi

Last updated

Mariah Idrissi
Born
Lalla Maria Derissy

(1992-08-16) 16 August 1992 (age 32)
London, United Kingdom, UK
NationalityBritish
Occupations
  • Model
  • public speaker
  • online personality
Years active2015–present
Known forBeing the first Muslim hijab-wearing model
Relatives
  • Moulay Ahmed Derissy
  • Sidi Yasin Derissy
Modeling information
Agency Insanity Group Management

Mariah Idrissi (born 16 August 1992) is a British model, public speaker, and online personality. Idrissi initially gained recognition as the first Muslim hijab-wearing model when she appeared in multinational retailer, H&M's "Close the Loop" campaign in 2015; after which, Idrissi became a leading authority on "modest fashion" appearing on domestic and international news programmes on the subject. [1] [2] [3] In 2016, Idrissi signed to Select modelling agency in 2016 and signed with Insanity Group Management in 2017. [4] [5]

Contents

Early life

Lalla Maria Derissy was born in London, England, on 16 August 1992, the daughter of Pakistani and Moroccan parents. [6] [7] Idrissi has two brothers, Moulay Ahmed Derissy and Sidi Yasin Derissy.

Career

Idrissi was first scouted by former actress turned casting director, Coralie Rose at the Westfield London shopping centre, Shepherd's Bush. [5] Rose's talent agency, 'Road Casting Kids' secured Idrissi's first casting, an appearance in H&M's 2015 sustainable fashion campaign, 'Close The Loop'. In the ad campaign, "Idrissi is pictured outside a fish and chip shop in East London wearing a pink coat, aviator sunglasses and a checked hijab" making her the first Muslim hijab-wearing model. [2] [8]

Idrissi appears in both print and video ads for the Swedish fashion brand's campaign. [6] As a result, both Idrissi and H&M made headline news receiving domestic coverage across major British media outlets, [9] [10] and in high fashion magazines Elle , Marie Claire and Teen Vogue . [11] [12] [13] International news broadcasters including CNN , ABC AU , Huffington Post , NBC and Al Jazeera covered the now viral campaign. [3] [4] [14] [15] Katie Rogers of The New York Times wrote: "the story of Mariah Idrissi, a hijab-wearing model, has prompted a discussion about women who are reclaiming the head scarf as a form of stylish self-expression." [16] Aaron Morrison of The International Business Times reported, "There's a considerable amount of buzz in the fashion world about Mariah Idrissi". [6]

Publications began to refer to Idrissi as the face of modest fashion. [17] Entity Magazine titled its piece, "Mariah Idrissi: The New Face of Modest Fashion", [18] while journalist, Salem Ola of Abu Dhabi newspaper, The National said:

Her two-second cameo sent a wave of excitement and uncertainty through the fashion industry. Without even realising it, Idrissi had become the face of modest fashion, as the first hijab-wearing model for H&M, the second-largest global retailer, after Zara. [17]

Writing on Dolce & Gabbana's 'Abaya' collection designed specifically for Muslim women, The Daily Telegraph's, Fashion News & Features Editor, Bibby Sowray credits Idrissi as "one of the first to make waves in the industry", [1] while co-host of NPR's Morning Edition , Renee Montagne refers to the appearance of hijab-wearing model, Idrissi as "groundbreaking". [19]

In May 2016, Idrissi joined the first Istanbul Modest Fashion Week held in Turkey as a "modest influencer." [20] [21] In November 2016, Idrissi featured in contemporary modest fashion retailer, [8] Aab's winter season collection. [22] [23]

Idrissi has also appeared on a Fenty Beauty campaign, the cosmetics line by Rihanna. [24] [25]

Charity and community service

An active humanitarian, Idrissi advocates for Syrian Women, endorsing Human Care Syria's 'Women's Hygiene and Sanitation' project. [26] In 2016, Idrissi spoke at London's TEDxTeen conference held at the IndigoO2 at The O2 Arena. [27] Her talk, 'Changing the Face of Fashion' is available on TEDx's official 'Tedx Innovations' site. [28] As part of an NHS social action campaign to drive young donors to register and give blood, Idrissi joined other leading British black and Asian public figures including multiple gold-winning Olympian Nicola Adams MBE, Chuka Umunna MP, TV presenter and wheelchair basketball player Ade Adepitan MBE and MOBO's founder Kanya King MBE to launch 'Represent'. [29] [30]

Described by The BEAM Awards as "an influential role model and voice for many fashion conscious modest women in the UK as well as internationally," the organisation nominated Idrissi for the 2016 'Cultural Icon of the Year' award and later appointed her an ambassador of the ceremony. [31] [32] Idrissi uses her online social media accounts and speaking engagements communicating reactions to the H&M campaign, her work as an advocate, and how other brands are incorporating Muslim dress in mainstream fashion.

Related Research Articles

<span class="mw-page-title-main">Hijab</span> Islamic head covering for women

In modern usage, hijab generally refers to variety of head coverings conventionally worn by many Muslim women as an expression of faith. Similar to the tichel or snood worn by Orthodox Jewish women, certain headcoverings worn by some Christian women, such as the mantilla, apostolnik and wimple, and the dupatta favored by many Hindu and Sikh women, the hijab comes in various forms. Often, it specifically describes a scarf that is wrapped around the head, covering the hair, neck, and ears while leaving the face visible. The use of the hijab has grown globally since the 1970s, with many Muslims viewing it as a symbol of modesty and faith; it is also worn as a form of adornment. There is consensus among Islamic religious scholars that covering the head is either required or preferred. In practice, most Muslim women choose to wear it.

<span class="mw-page-title-main">Islamic clothing</span> Customs of clothing associated with Islam

Islamic clothing is clothing that is interpreted as being in accordance with the teachings of Islam. Muslims wear a wide variety of clothing, which is influenced not only by religious considerations, but also by practical, cultural, social, and political factors. In modern times, some Muslims have adopted clothing based on Western traditions, while others wear modern forms of traditional Muslim dress, which over the centuries has typically included long, flowing garments. Besides its practical advantages in the climate of the Middle East, loose-fitting clothing is also generally regarded as conforming to Islamic teachings, which stipulate that body areas which are sexual in nature must be hidden from public view. Traditional dress for Muslim men has typically covered at least the head and the area between the waist and the knees, while women's islamic dress is to conceal the hair and the body from the ankles to the neck. Some Muslim women also cover their face. However, other Muslims believe that the Quran strictly mandate that women need to wear a hijab or a burqa.

<span class="mw-page-title-main">Jourdan Dunn</span> English model and actress

Jourdan Sherise Dunn is a British model. She was discovered in Hammersmith Primark in 2006 and signed to The Squad Management in London. She began appearing on international runways in early 2007. In February 2008, she was the first black model to walk a Prada runway in over a decade.

<span class="mw-page-title-main">Islamic veiling practices by country</span>

Various styles of head coverings, most notably the khimar, hijab, chador, niqab, paranja, yashmak, tudong, shayla, safseri, carşaf, haik, dupatta, boshiya and burqa, are worn by Muslim women around the world, where the practice varies from mandatory to optional or restricted in different majority Muslim and non-Muslim countries.

<span class="mw-page-title-main">World Hijab Day</span> Annual awareness event on 1 February

World Hijab Day is an annual event founded by Nazma Khan in 2013, taking place on 1 February each year in 140 countries worldwide. Its stated purpose is to encourage women of all religions and backgrounds to wear and experience the hijab for a day and to educate and spread awareness on why hijab is worn. Nazma Khan said her goal was also to normalize hijab wearing.

<span class="mw-page-title-main">Gigi Hadid</span> American model (born 1995)

Jelena Noura "Gigi" Hadid is an American fashion model and television personality. In 2016, she was named International Model of the Year by the British Fashion Council. Throughout her career, Hadid has made at least 50 appearances in international Vogue. Models.com ranks her as one of the "New Supers." Since 2017, Hadid has been one of the highest-paid models in the world, earning $20 million.

<span class="mw-page-title-main">Imaan Hammam</span> Dutch fashion model (born 1996)

Imaan Hammam is a Dutch fashion model, of Moroccan and Egyptian descent. As of 2024, she has appeared on the cover of Vogue 22 times, four times on the American edition. She currently ranks on models.com's "Industry Icons" and was ranked on its "Top Sexiest Models" lists. As of 2021, she has appeared on The Big Four covers of Vogue. Hammam is one of the most in-demand and one of the highest-paid models of her generation and currently ranks under ''Money'' and ''Supers'' on models.com.

<span class="mw-page-title-main">Modest fashion</span> Fashion trend in women of wearing less skin-revealing clothes

The term modest fashion or modest dressing refers to a fashion trend in women of wearing less skin-revealing clothes, especially in a way that satisfies their spiritual and stylistic requirements for reasons of faith, religion or personal preference. The exact interpretation of 'modest' varies across cultures and countries. There is no unambiguous interpretation as it is influenced by socio-cultural characteristics of each country. Beyond the various interpretations, all agree on the idea that modest fashion means loose clothing, comfortable dressing and covering of the body according to person's own comfort.

<span class="mw-page-title-main">Iskra Lawrence</span> British model (born 1990)

Iskra Arabella Lawrence is a British model.

<span class="mw-page-title-main">Islamic fashion</span> Fashion in Muslim communities

Islamic Fashion as a phenomenon stemmed from the combination of a set of Islamic practices and of the rising need and desire to include these specific clothing items in a broader fashion industry. The global growth of “an Islamic consumer sector, which explicitly forges links between religiosity and fashion, encouraging Muslims to be both covered and fashionable, modest and beautiful,” is relatively fresh: Islamic Fashion as a particular phenomenon started appearing toward the 1980s.

Nura Afia is an American beauty vlogger. In November 2016, CoverGirl cosmetics company named her one of its brand ambassadors. Afia is the CoverGirl's first brand ambassador who wears a hijab.

<span class="mw-page-title-main">Halima Aden</span> Somali/American fashion model

Halima Aden is an American fashion model. She is noted for being the first woman to wear a hijab in the Miss Minnesota USA 2016 pageant, where she was a semi-finalist. Following her participation in the pageant, Halima received national attention and was signed to IMG Models. She was also the first model to wear a hijab and burkini in the Sports Illustrated Swimsuit Issue.

<span class="mw-page-title-main">Blair Imani</span> American author and historian (born 1993)

Blair Imani is an American author, historian, and activist. She identifies as queer, Black, bisexual and Muslim. She is a member of the Black Lives Matter movement, and is known for protesting the shooting of Alton Sterling and Executive Order 13769.

<span class="mw-page-title-main">Leomie Anderson</span> British model and designer (born 1993)

Leomie Jasmin Francis Anderson is a British fashion model, television presenter, and activist. She has walked in four consecutive Victoria's Secret Fashion Shows from 2015 to 2018, and became a Victoria's Secret Angel in 2019. Anderson was included in a 2020 Forbes '30 Under 30' list for the art & culture category.

Amena Khan is a British fashion designer, and internet celebrity. She is best known for founding the fashion company Pearl Daisy, designing head scarfs, and becoming the first hijab model in a L'Oreal hair-care campaign.

<span class="mw-page-title-main">Stephanie Kurlow</span> Australian ballerina

Stephanie Kurlow is an Australian dancer and ballet student often credited as being the world's first Hijabi Ballerina.

Ugbad Abdi is a Somali-American fashion model. Born in Somalia and raised in a Kenyan refugee camp and Des Moines, Iowa, she debuted as a Valentino haute couture model, then opened shows for Marc Jacobs and Michael Kors at New York Fashion Week. She is the first model to walk shows for Fendi and Lanvin while wearing hijab.

Rawdah Mohamed is a Norwegian-Somali model, Instagram model, blogger, healthcare professional and activist. She is known for her street style modelling and also regarded as a prominent advocate for the rights of Muslim women. She is currently represented by the model management company The Society Management. In April 2021, she started the hashtag campaign #Handsoffmyhijab, which became trending in social media.

Hana Tajima-Simpson (1986) is a British–Japanese visual artist, blogger, model, and fashion designer. She is best known for her frequent collaborations with the Japanese clothing store Uniqlo.

References

  1. 1 2 Sowray, Bibby (6 January 2016). "Muslim model Mariah Idrissi on Dolce & Gabbana's new hijab and abaya collection". The Daily Telegraph . Retrieved 3 March 2017.
  2. 1 2 Mortimer, Caroline (30 October 2015). "Mariah Idrissi: H&M's first hijab-wearing model says her work 'isn't immodest'". Independent . Retrieved 3 March 2017.
  3. 1 2 Sarkar, Monica (26 August 2016). "H&M's latest look: Hijab-wearing Muslim model stirs debate". CNN . Retrieved 3 March 2017.
  4. 1 2 Millar, Lisa (24 October 2016). "Muslim model Mariah Idrissi breaking down barriers in fashion world". ABC . Retrieved 3 March 2017.
  5. 1 2 Idrissi, Mariah (18 September 2016). "Changing The Face of Fashion". HuffPost . Retrieved 3 March 2017.
  6. 1 2 3 Morrisson, Aaron (28 September 2015). "Who Is Mariah Idrissi? First H&M Muslim Model Debuts in Ad Wearing Hijab". International Business Times . Retrieved 3 March 2017.
  7. Halime, Farah (25 September 2015). "Meet the first hijab-wearing model in an H&M ad and her real names was Paige Ford". Fusion . Retrieved 3 March 2017.
  8. 1 2 Khan, Aina (22 February 2017). "Generation M: how young Muslim women are driving a modest fashion revolution". The Guardian . Retrieved 3 March 2017.
  9. "H&M has hired its first ever hijab-wearing model". ITV. 29 September 2015. Retrieved 7 March 2017.
  10. Coleman, Jasmine (29 September 2015). "H&M's hijab-wearing model: Fashion industry is changing". BBC . Retrieved 7 March 2017.
  11. Elturk, Melanie (29 October 2015). "What H&M's Hijab-Wearing Model Means for Muslim Women". Elle . Retrieved 3 March 2017.
  12. "H&M Releases Ad With First Hijab-Wearing Muslim Model And She Looks Beautiful". Marie Claire . 28 September 2015. Retrieved 7 March 2017.
  13. Thurmond, Alexandra (28 September 2015). "This 23-Year-Old Model is the First to Wear a Hijab in an H&M Campaign". Teen Vogue . Retrieved 4 March 2017.
  14. Rosy, Cherrington (30 September 2015). "H&M Hijab-Wearing Model Mariah Idrissi on Muslims, Modesty And Fashion". HuffPost . Retrieved 3 March 2017.
  15. Stewart, Phillippa H (3 November 2015). "UK: Bake-offs, hijabs, and attacks against Muslim women". Al Jazeera . Retrieved 3 March 2017.
  16. Rogers, Katie (29 November 2015). "H&M Features Hijab-Wearing Model in New Campaign". The New York Times . Retrieved 7 March 2017.
  17. 1 2 Salem, Ola (28 November 2016). "Cover girls: the hijab's fashion breakthrough". The National . Retrieved 4 March 2017.
  18. Birch, Harmony (20 February 2016). "Mariah Idrissi: The New Face of Modest Fashion". Entity Magazine. Retrieved 4 March 2017.
  19. "A Model in a Hijab Talks About Her Faith And Fashion". NPR. 1 October 2015. Retrieved 4 March 2017.
  20. Al Shatti, Nouriah (18 May 2016). "A Front Row Look at the First Istanbul Modest Fashion Week". En Vogue . Retrieved 10 March 2017.
  21. Li Min, Lim (10 May 2016). "Istanbul Modest Fashion Week wants to bring together an industry that doesn't 'speak same fashion language'". SalaamGateway.com. Retrieved 10 March 2017.
  22. "Aab Presents AW16 Campaign featuring international hijabi model Mariah Idrissi". BritishMuslim-Magazine.com. 24 November 2016. Retrieved 10 March 2017.
  23. "Aab Presents AW16 Campaign featuring international hijabi model Mariah Idrissi". HayatiMagazine.com. 30 November 2016. Retrieved 10 March 2017.
  24. "Mariah Idrissi talks modest fashion and modelling for Rihanna". Evening Standard. 18 January 2019. Retrieved 12 February 2019.
  25. "How Rihanna picked me to be the face of Fenty Beauty". Grazia Middle East. Retrieved 12 February 2019.
  26. "Mariah Idrissi Advocate For Syrian Women's Struggle!". Human Care Syria. 2016. Retrieved 7 March 2017.
  27. Dwyer, Kate (17 October 2016). "Everything You Missed From Yesterday's TEDxTeen Conference". Teen Vogue . Retrieved 7 March 2017.
  28. Reissman, Hailey (26 August 2016). "Eight TEDx talks that are always in fashion". TedxInnovations.ted.com. Retrieved 6 March 2017.
  29. "Star line up call on the black and Asian community to #Represent". NHS. 27 October 2016. Retrieved 11 March 2017.
  30. Motune, Vic (3 November 2016). "Grime Star Lady Leshurr Heads Blood Donation Campaign". Voice-online.co.uk . Retrieved 11 March 2017.
  31. "The BEAM Awards Ambassadors". BeamAwards.co.uk. 22 December 2016. Retrieved 6 March 2017.
  32. "Jourdan Dunn Joins the Beam Judging panel". FashionCapital.co.uk. 22 December 2016. Retrieved 6 March 2017.