Marni (fashion house)

Last updated
Marni Group S.r.l.
Type Subsidiary
Industry Fashion
Founded1994;30 years ago (1994) in Milan, Italy
Founder Consuelo Castiglioni
Headquarters,
Area served
Worldwide
Key people
Barbara Calò (CEO) [1]
Francesco Risso (creative director)
Products Ready-to-wear clothing, Fashion accessories, Footwear, Jewellery, Homewares
RevenueIncrease2.svg US$170 million (2019) [2] [3]
Parent OTB Group
Website www.marni.com

Marni Group S.r.l., commonly known as Marni, is an Italian luxury fashion house founded in 1994 by Consuelo Castiglioni in Milan, Italy. Marni was acquired by Italian fashion group OTB in 2015 [4] and Francesco Risso was appointed Creative Director of the brand in 2016. [5]

Contents

History

Castiglioni family, 1994–2016

Marni was founded in Milan, Italy in 1994 by Swiss designer Consuelo Castiglioni, originally as an offshoot of the family’s fur business. [6]

From 2000, the company began to open stores in high-end department stores. During this period, Marni also began a virtual store.

OTB Group, 2012–present

By 2012, the Castiglioni family confirmed that it was looking for a financial partner in order to expand Marni’s retail business. [7] The family sold 60 percent of the company to Renzo Rosso's OTB Group that same year [8] [9] before the company was fully acquired by OTB Group in 2015. [10] Shortly after, the manufacturing arm of OTB, Staff International, took over production and worldwide distribution of Marni’s men’s collections, including ready-to-wear, accessories, footwear and small leather goods. [11]

In 2016, Consuelo Castiglioni and other members of her family left the company. [12] Instead, Marni appointed Francesco Risso as Creative Director. [13] [14]

In 2018, the company appointed Stefano Biondo as its CEO. [15] He was succeeded by Barbara Calò in 2019. [16]

Other lines

Diffusion lines

In 2012, Marni launched a one-off collection for H&M, with clothes and accessories for both men and women. [17] For the campaign, Sofia Coppola directed a promotional film starring model Liu Wen and actress Imogen Poots in Marrakesh. [18]

That same year, the Marni Denim line was launched. [19]

Children’s wear

In 2011, Marni signed a first licensing agreement with Spazio Sei Fashion Group for the production and worldwide distribution of the Marni Children line for girls, designed by Consuelo Castiglioni. [20] By 2015, the brand changed its licensing agreement to Brave Kid, which is controlled by OTB Group. [21]

Fragrance

In 2012, Marni and its licensing partner, the Aramis and Designer Fragrances division of the Estée Lauder Companies, launched the brand’s first women’s fragrance. [22]

Eyewear

After only a few years working with independent Milan manufacturer Class Glasses, Marni signed a long-term licensing agreement with Marchon Eyewear in 2015 for the production and distribution of its eyewear line, designed by Consuelo Castiglioni. [23]

Home interior

During Milan Design Week in 2023, Marni launched a collections of tableware with Belgian design label Serax and a wallpaper series with Italian wall covering-maker LondonArt. [24]

Controversy

In 2020, Marni issued a public apology after being called out by Diet Prada for its “Jungle Mood” campaign, which featured images of a Black man with chains around his ankles. [25] [26]

See also

Notes and references

  1. Luisa Zargani (November 27, 2019), Marni CEO Exits Brand Women's Wear Daily .
  2. Luisa Zargani (November 27, 2019), Marni CEO Exits Brand Women's Wear Daily .
  3. Antonella Ciancio (December 20, 2012), Diesel founder buys Marni stake Reuters
  4. Gonzalez-Rodriguez, Angela (2015-11-23). "Renzo Rosso's OTB Group acquires 100 percent of Marni". fashionunited.uk. Retrieved 2020-04-16.
  5. Gay, Danielle (2016-10-24). "Francesco Risso named creative director at Marni". Vogue Australia. Retrieved 2020-07-22.
  6. Alexander Fury (22 August 2022), Francesco Risso is remaking Marni in his own image Financial Times .
  7. Ella Alexander (9 October 2012), Marni Seeks Financial Backer  British Vogue .
  8. Gonzalez-Rodriguez, Angela (2015-11-23). "Renzo Rosso's OTB Group acquires 100 percent of Marni". fashionunited.com. Retrieved 2020-07-22.
  9. Antonella Ciancio (December 20, 2012), Diesel boss to take over Italy fashion house Marni Reuters .
  10. Vanessa Friedman (October 21, 2016), All Change at Marni New York Times .
  11. Alessandra Turra (21 April 2015), Marni CEO Exits Brand  Women's Wear Daily .
  12. Vanessa Friedman (October 21, 2016), All Change at Marni New York Times .
  13. Gay, Danielle (2016-10-24). "Francesco Risso named creative director at Marni". Vogue Australia. Retrieved 2020-07-22.
  14. Vanessa Friedman (October 21, 2016), All Change at Marni New York Times .
  15. "Biondo è il nuovo CEO di Marni". Pambianco News (in Italian). 2018-05-11. Retrieved 2019-01-16.
  16. Luisa Zargani (November 27, 2019), Marni CEO Exits Brand  Women's Wear Daily .
  17. Elizabeth Paton (30 November 2011), Marni to follow Versace in collaboration with H&M  Financial Times .
  18. Belinda White (3 February 2012), First look: Sofia Coppola's Marni for H&M campaign video  The Daily Telegraph .
  19. Lauren Cochrane (6 January 2012), Parallel lines  Financial Times .
  20. Alessandra Turra (7 October 2011), Marni Signs Children’s Wear Deal  Women's Wear Daily .
  21. Alessandra Turra (9 January 2015), Marni Signs License With Brave Kid  Women's Wear Daily .
  22. Pete Born and Cynthia Martens (1 November 2012), Marni to Launch First Women’s Fragrance  Women's Wear Daily .
  23. Alessandra Turra (18 September 2015), Marni, Marchon Sign Eyewear Licensing Agreement  Women's Wear Daily .
  24. Sofia Celeste (15 April 2023), Francesco Risso’s Marni Comes Full Circle With Home Decor  Women's Wear Daily .
  25. Sarah Young (31 July 2020), Marni issues apology for ‘Jungle Mood’ campaign amid accusations of racism  The Independent .
  26. Colleen Barry (17 August 2020), Black creatives in Italian fashion demand cultural reform  Associated Press .

Related Research Articles

<span class="mw-page-title-main">Fendi</span> Italian enterprise and fashion house

Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur, fur accessories, and leather goods. Since 2001, Fendi has been part of the “Fashion & Leather Goods” division of the French group LVMH. Its headquarters are in Rome, in the Palazzo della Civiltà Italiana.

<span class="mw-page-title-main">Diesel (company)</span> Italian retail clothing company

Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy. It sells denim and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns.

<span class="mw-page-title-main">Armani</span> Italian international luxury fashion house

Giorgio Armani S.p.A., commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Among others, Armani licenses its name and branding to Luxottica for eyewear and L'Oréal for fragrances and cosmetics. It is considered Italy's third-biggest fashion group behind Gucci and Prada.

<span class="mw-page-title-main">Bottega Veneta</span> Italian luxury fashion house

Bottega Veneta is an Italian luxury fashion house based in Milan, Italy. Its product lines include ready-to-wear, handbags, shoes, accessories, and jewelry; and it licenses its name and branding to Coty, Inc. for fragrances.

<span class="mw-page-title-main">Alberta Ferretti</span> Italian fashion designer

Alberta Ferretti is an Italian fashion designer and dressmaker. She designs for her namesake brand Alberta Ferretti, and designed for Philosophy di Alberta Ferretti until 2014. Her showroom is in Milan, Italy but her studio is in her native village of Cattolica, near Rimini, Italy.

Renzo Rosso is an Italian entrepreneur and a businessman. He is the founder of Diesel and the president of OTB Group, the parent company of Maison Margiela, Marni, Viktor & Rolf, Jil Sander. In 2022, Forbes estimated his net worth to be US$3.6 billion.

<span class="mw-page-title-main">Brioni (brand)</span> Italian fashion house

Brioni is an Italian menswear luxury house based in Rome and specialised in sartorial ready-to-wear, leather goods, shoes, eyewear and fragrance, and provides a tailor-made service (Bespoke).

Missoni is an Italian luxury fashion house based in Varese, and known for its colorful knitwear designs. The company was founded by Ottavio ("Tai") and Rosita Missoni in 1953.

<span class="mw-page-title-main">Alessandro Dell'Acqua</span>

Alessandro Dell'Acqua is an Italian fashion designer.

Jil Sander, S.p.A. is a luxury fashion house founded in 1968 in Hamburg, Germany and currently headquartered in Milan, Italy. Founded by Jil Sander, the brand is best known for its minimalist and clean designs. The brand was acquired by Prada in 1999 and Sander subsequently departed her eponymous label due to creative differences. After several changes of ownership, the Jil Sander brand was acquired by Italian fashion group OTB in March 2021. Luke and Lucie Meier were named co-creative directors of Jil Sander in 2017, succeeding Rodolfo Paglialunga. In 2017, Ubaldo Minelli, CEO of OTB Group, was appointed CEO of the brand.

Consuelo Castiglioni is a fashion designer. She is part Chilean and was born and raised in the Italian-Swiss town of Lugano, Switzerland.

<span class="mw-page-title-main">Giambattista Valli</span> Italian fashion designer (born 1966)

Giambattista Valli is an Italian fashion designer. He is from Rome, Italy. His collections, both ready to wear and Haute couture, are presented semi-annually during Paris Fashion Week.

<span class="mw-page-title-main">Trussardi</span> Italian fashion company

Trussardi is an Italian luxury fashion house based in Milan, Italy, and specialized in leather goods, ready-to-wear, perfumes, and accessories.

<span class="mw-page-title-main">Valentino (fashion house)</span> Italian luxury fashion house

Valentino S.p.A. is an Italian luxury fashion house founded in 1960 by Valentino Garavani and part of the Valentino Fashion Group. Since October 2008, the creative director is Pierpaolo Piccioli, jointly with Maria Grazia Chiuri from 2008 to 2016. The company is headquartered in Milan, while the creative direction is in Rome. The Valentino Beauty license is held by L'Oreal.

Etro is a family-managed Italian fashion house founded in 1968. It is mainly known for its paisley patterns, which the company started making in 1981.

<span class="mw-page-title-main">Milan Fashion Week</span> Italian clothing trade show

Milan Fashion Week is a clothing trade show held semi-annually in Milan, Italy. Upcoming autumn/winter fashions are showcased in February/March of each year, and upcoming spring/summer fashions are showcased in September/October of each year. Many designers showcase new designs and upcoming collections. Milan Fashion Week is one of the most important fashion events on the calendar as one of the world's big five fashion weeks alongside New York, Paris, London, and Tokyo.

Frida Giannini is an Italian fashion designer. She was the creative director of the Italian fashion house Gucci from 2006 to 2014.

<span class="mw-page-title-main">OTB Group</span> Italian clothing company

Only The Brave, S.p.A., commonly known as OTB Group, is an Italian holding multinational corporation specializing in luxury goods, headquartered in Breganze. The company was founded in 2002 by Renzo Rosso as a holding company for Diesel and future acquisitions of fashion houses. OTB Group is the parent company of a number of brands, including Diesel, Maison Margiela, Marni, Jil Sander, and Viktor & Rolf.

<span class="mw-page-title-main">Stefano Rosso (businessman)</span> Italian businessman

Stefano Rosso is an Italian businessman and the co-founder and CEO of D-CAVE, a lifestyle platform for the gaming community. He is also board member of OTB Group, the parent company of the fashion brands Diesel, Maison Margiela, Marni, Viktor & Rolf, Staff International and Brave Kid. He is also President of L.R. Vicenza. He is also the cofounder of the Red Room Party.

<span class="mw-page-title-main">Isaia</span>

Isaia is an Italian menswear brand founded in Naples in 1920. The brand is recognized by its tiny red coral logo, which is a good-luck charm in Naples.