Matilda Bay Brewing Company

Last updated

Matilda Bay
Matilda Bay Brewing Company logo.png
Location Yarra Valley,
Victoria [1]
Opened1983;41 years ago (1983), Fremantle,
Western Australia
Owned by Phil Sexton, Carlton & United Breweries
Website matildabay.com OOjs UI icon edit-ltr-progressive.svg
Active beers
NameType
Redback Wheat beer
Owl Original Ale European Ale
Alpha Pale Ale Pale Ale
Dogbolter Dark Lager

The Matilda Bay Brewing Company is a brewery founded in Western Australia, the first new brewery opened in Australia since World War II, [2] and Australia's first craft brewery. [3] [4] Originating from small batches brewed for the Sail and Anchor Hotel in 1984, [2] their main brewery opened in 1989 in a prominent building at Stirling Highway previously occupied by Ford Motor Company. The company was purchased by Carlton & United Breweries in the early 1990s (now part of Asahi Breweries). [5]

Contents

History

In 1983, Phil Sexton (a former brewer for the Swan Brewery), together with Garry Gosatti, John Tollis and Ron Groves, [5] formed Brewtech Pty Ltd to brew commercial boutique beers. Due to lack of support from Perth hotels, the company purchased and renovated the Freemasons Hotel [5] on the corner of South Terrace and Henderson Street, Fremantle. The hotel was renovated, a micro brewery installed and renamed the Sail and Anchor, [5] under the banner of Anchor Brewing Company. [6] The first beer, Anchor Ale, "a dark, copper-coloured, traditional ale", was produced in late 1984. [7]

In 1985, Brewtech opened their second venue, The Brewery Alehouse [5] at Stirling Highway in Nedlands. The company also established a second micro brewery at 31 Carrington Street in Nedlands, which housed the Matilda Bay Brewing Company and began producing beers in 1985. In 1986, the company launched its first wheat beer, Redback, [5] which went on to be one of the company's best commercial successes. In 1987, Brewtech Pty Ltd changed their name to Brewtech Limited, following which they made the decision to consolidate their business under the Matilda Bay Brewing Company banner. The company purchased another three outlets in Perth (including the Queens Hotel in Highgate and the Brass Monkey in Northbridge). [2]

In 1988, Carlton & United Breweries (a wholly owned subsidiary of Elders IXL) purchased a 20% shareholding in the Matilda Bay Brewing Company, which led to the company in 1989 purchasing larger premises, [5] the former Ford Motor Company building, at Stirling Highway in North Fremantle to brew their beers. [2] In 1990, Elders IXL renamed the Foster's Group purchased the Matilda Bay Brewing Company, [3] [5] in a deal that valued Matilda Bay at more than A$50 million. [8] Carlton & United then sold the Sail and Anchor Hotel to the Australian Leisure and Hospitality Group (ALH), a subsidiary of Woolworths Limited, who subsequently closed the micro-brewery operations at the hotel. [7] [9]

In 2000, the original brewers of Matilda Bay opened the Little Creatures microbrewery in Fremantle. [10]

In 2005, the Matilda Bay Garage Brewery began operating in South Dandenong, Victoria [11] in an effort to brew small batches of more experimental beers, such as Alpha Pale Ale and Dogbolter, Crema, Barking Duck and Rooftop Red Lager. [3]

In June 2007, Fosters announced the Perth-based brewery would close in September and its beer production would be moved to its other breweries to improve cost and capital efficiency, with most of the larger volume production beers, such as Redback, Beez Neez, Fat Yak and Bohemian Pilsner being moved to the Cascade Brewery in Hobart.

MB21 Bottle MB21.JPG
MB21 Bottle

In 2012, the company opened the Matilda Bay Brewery Bar in the former Cadbury factory building in Port Melbourne, relocating the brewery operations from Dandenong. [3] [11] The Brewery Bar was finally closed in 2014 with production of Matilda Bay beers moved to the Cascade Brewery in Hobart. [12] [13]

In 2019, Carlton & United Breweries and original founder Phil Sexton went into partnership to re-establish the brand, with a new brewery built in the Yarra Valley. [14] The Yak beers were disconnected from the Matilda Bay brand and are brewed in Carlton United Breweries facilities across the country, with Matilda Bay Brewing Company brewing a new range of beers out of their Yarra Valley Brewery. [15]

Beers

Current

Past

See also

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References

  1. "Matilda Bay Contact Us, Directions & Opening Hours Page".
  2. 1 2 3 4 5 6 7 8 9 Flanagan, Toni (18 May 2007). "Where the Ducks Bark and the Beez have Neez". Edith Cowan University . Retrieved 9 November 2012.
  3. 1 2 3 4 5 Simpson, Willie (14 February 2012). "Waltzing Matilda". The Age . Retrieved 9 November 2012.
  4. "Microbreweries". My World of Beer. Archived from the original on 12 August 2013. Retrieved 9 November 2012.
  5. 1 2 3 4 5 6 7 8 Holden, Stephen (28 November 2011). "Three cheers for new beers: Marketing insights from the birth of boutique brewing in Australia" (pdf). Bond University . Retrieved 9 November 2012.
  6. Jarratt, Phil (1985). "Brewing Boutique Beer". Transair. Trans Australia Airlines . Retrieved 9 November 2012.
  7. 1 2 Simpson, Willie (23 March 2010). "Pioneer brewery suffers for its craft". Sydney Morning Herald . Retrieved 8 November 2012.{{cite news}}: CS1 maint: url-status (link)
  8. Donkin, Rachel (23 September 2011). "Ex-Matilda boss says brewer 'sold out' WA". The West Australian . Retrieved 9 November 2012.[ dead link ]
  9. "Woolworths kills off iconic WA brewer". Australian Brews News. 10 March 2010. Retrieved 8 November 2012.
  10. "A quiet beer with Phil Sexton". Australian Beers. 2009. Retrieved 9 November 2012.
  11. 1 2 3 4 5 6 7 8 9 10 11 "Matilda Bay". Crafty Pint. Archived from the original on 1 December 2012. Retrieved 9 November 2012.
  12. "Matilda Bay to Close".
  13. "Matilda Bay to move to Cascade, close Port Melbourne". 13 November 2014.
  14. "Phil Sexton returns to Matilda Bay". 16 October 2019.
  15. "Matilda Bay brews fresh future with original founder Phil Sexton". WBM. 14 October 2019. Retrieved 6 August 2024.
  16. Simpson, Willie (23 August 2005). "What a bottler". The Age . Retrieved 9 November 2012.