Maudy Ayunda

Last updated

Maudy Ayunda
Maudy Ayunda Medcom 2019.png
Maudy Ayunda in 2019
Born
Ayunda Faza Maudya

(1994-12-19) 19 December 1994 (age 30)
Jakarta, Indonesia
Nationality Indonesia
Alma mater University of Oxford (BA)
Stanford University (MA) (MBA)
Occupation(s) Singer, Songwriter, Actress, Entrepreneur, Author
Years active2005–present
Organization(s) Mod Media Collective, Maudy Ayunda Foundation, From This Island
TitleCo-founder and CEO of From This Island
Spouse
Jesse Choi
(m. 2022)
Musical career
Genres Pop
LabelsTrinity Optima Production

Ayunda Faza Maudya, B.A., M.A., M.B.A., commonly known as Maudy Ayunda (born December 19,1994) is an Indonesian actress [1] , singer-songwriter [2] , entrepreneur [3] and author [4] . Known for her knack for storytelling and multifaceted talents, Ayunda has become a household name in Indonesia, particularly in the entertainment industry and the education sector.

Contents

Ayunda made her debut in the entertainment industry through the film “Untuk Rena” in 2005. After finding fame as a child actress, Ayunda gained further recognition for her iconic female lead roles in “Perahu Kertas” (2022), “Refrain” (2013), and “Habibie & Ainun 3” (2019), earning critical praise and a dedicated fan base.

In addition to her acting career, Ayunda is also a prominent figure in the music industry. She released her first album “Panggil Aku…”, featuring the hit single “Tiba-tiba Cinta Datang”, in 2011. With three studio albums and numerous film soundtracks under her belt, Ayunda is making a comeback to the music scene with her fourth studio album “Pada Suatu Hari [5] ” releasing in 2024. The new album marks a significant milestone in Ayunda’s musical journey, bringing in a fresher and more authentic perspectives into her works.

Also known for her advocacy in various social issues, particularly education [6] [7] [8] and youth empowerment [9] , Ayunda has been involved in initiatives that promote access to education and foster impactful ripples for Indonesia [10] , highlighting her commitment in both the entertainment and social sectors.

Her work has garnered various accolades, including a spot on Forbes Asia 30 Under 30, double nominations at the Indonesian Film Festival (FFI) [11] , and multiple nominations at the Anugerah Music Indonesia (AMI) [12] . With her unique blend of artistry and intellect, Maudy Ayunda continues to inspire many.

Personal life and education

Maudy Ayunda was born to parents Didit Jasmedi R. Irawan and Mauren Jasmedi (born 1968). She has a younger sister named Amanda Khairunissa. [13] She married Jesse Jiseok Choi, a Korean-American businessman, in May 2022. [14]

Maudy Ayunda was a runner-up in a speech competition at her school. She speaks English, Javanese, Indonesian, Mandarin, and Spanish. [15] [16] After graduating from the British School Jakarta, Ayunda enrolled at St Hilda's College [17] in University of Oxford to study Philosophy, Politics and Economics (PPE) and graduated in 2016. [18] [19] [20]

Maudy Ayunda has decided to join Stanford for her master's degree instead of Harvard, because the former offers a joint degree of MBA and Education, which is a combination of her passions. [21]

Career

Maudy Ayunda's first film role was in Untuk Rena (2005) alongside Surya Saputra. Her next film was Sang Pemimpi (2009), directed by Riri Riza, where she played the role of Zakiah Nurmala, the protagonist's love interest. [22] Her song "Mengejar Mimpi" was featured on the soundtrack.

In 2011, Maudy Ayunda appeared in two musicals, Rumah Tanpa Jendela [23] and Tendangan dari Langit . In 2012, she had a role in Malaikat Tanpa Sayap , alongside Adipati Koesmadji.

Maudy Ayunda released her debut album, Panggil Aku..., in 2011 that featured 10 songs, one of which she wrote "Tetap Bersama". In 2012, her vocal of "Perahu Kertas", written by Dewi Lestari [24] was used for the soundtrack of Perahu Kertas.

Maudy Ayunda performing in 2017 Maudy Ayunda at Indonesian Choice Awards 2017.png
Maudy Ayunda performing in 2017

In January 2014, she recorded a duet "By My Side" with David Choi. The song was well-received in Indonesia and released on iTunes Music Indonesia [25] [26] and as a YouTube video on 19 March 2014. [27] She released her second studio album Moments on 1 April 2015. In 2015, she also released three singles: "Cinta Datang Terlambat", "Bayangkan Rasakan" and "Untuk Apa" and earned a Multi-Platinum award for selling over 200.000 copies. [28]

In 2016, Walt Disney Pictures chose Maudy Ayunda to sing the soundtrack "Seberapa Jauh Ku Melangkah", Indonesian translation of "How Far I'll Go - Nice" for the film Moana . [29]

In 2020, Maudy Ayunda was named to Forbes ' "30 Under 30 Asia" list in the entertainment and sports category. [30]

In March 2022, she was appointed as a spokesperson for the upcoming G20 summit in Indonesia, scheduled to be held in November 2022 [31] Her appointment sparked criticism from some, with some saying that she has no experience in the diplomacy, international relations and calling it a "gimmick". [32] [33] [34] Bloomberg News questioned her appointment, calling it is a vanity appointment by the government to connect with the young population, while young Indonesians face high unemployment and rising living costs. [35] Wasito Raharjo, a political researcher at BRIN, says her appointment is an attempt to "dismiss criticism from the youth on critical issues."

Activism

Maudy Ayunda is involved in social, political and economic issues in Indonesia, especially those impacting the lives of young people. In 2015, she accompanied the Prime Minister of the United Kingdom, David Cameron, during his visit to Jakarta. [18] [36] [37]

Maudy Ayunda is involved in the campaign against modern slavery, which includes forced labor, marriage and dangerous labor. In March 2017, she was appointed a spokesperson against modern slavery at the Vice Presidential Palace in Jakarta. Through her work, she tries to acquaint her audience with the realities of modern slavery, and uses social media platforms to promote that message. [38] [39]

Discography

Studio albums

TitleAlbum detailsSales Certifications
Panggil Aku...
(Call Me...)
  • Released: 11 August 2011 [40]
  • Label: Trinity Optima Production
  • Formats: CD, digital download
Moments
  • Released: 1 April 2015 [41]
  • Label: Trinity Optima Production
  • Formats: CD, digital download
200,000+
Oxygen
  • Released: 15 February 2018 [43]
  • Label: Trinity Optima Production
  • Formats: CD, digital download
TBATBA

Soundtrack album

TitleAlbum details
OST. Perahu Kertas
(with Various Artists)
  • Released: 16 August 2012 [44]
  • Label: Trinity Optima Production
  • Formats: CD, digital download

Singles

TitleYearAlbum
"Aku Atau Temanmu"2011Panggil Aku...
"Tiba-Tiba Cinta Datang"
"Perahu Kertas"2012OST. Perahu Kertas
"Tahu Diri"OST. Perahu Kertas 2
"Cinta Datang Terlambat"2013OST. Refrain
"By My Side"
(featuring David Choi)
2014Moments
"Bayangkan Rasakan"
"Untuk Apa"2015
"Sekali Lagi"
"Jakarta Ramai"2016Oxygen
"Seberapa Jauh Ku Melangkah"OST Moana
(Indonesian version)
"Satu Bintang di Langit Kelam"2018Oxygen
"Kejar Mimpi"Non-album single
"Kutunggu Kabarmu"Oxygen
"Aku Sedang Mencintaimu"2019Aku Sedang Mencintaimu Piano Version

Filmography

Film

YearTitleRoleDirector(s)Notes
2005 Untuk Rena
(For Rena)
Rena Riri Riza Lead role
2009 Sang Pemimpi
(The Dreamer)
Zakiah NurmalaSupporting role
2011Rumah Tanpa Jendela
(A House without a Window)
AndiniAditya GumaySupporting role
Tendangan dari Langit
(Kick from the Sky)
Indah Hanung Bramantyo Supporting role
2012 Malaikat Tanpa Sayap
(Angel without Wings)
MuraRako PrijantoLead role
Perahu Kertas
(Paper Boat)
Kugy Hanung Bramantyo Lead role
Perahu Kertas 2
(Paper Boat 2)
KugyLead role
2013RefrainNikiFajar NugrosLead role
20152014LarasRahabi Mandra,
Hanung Bramantyo
Supporting role
Battle of Surabaya Yumna Aryanto Yuniawan Voice over
2016 Rudy Habibie Hanung Bramantyo
2017Trinity The Nekad TravelerTrinityRizal MantovaniLead role
2019Trinity TravelerLead role
Habibie & Ainun 3Ainun Hanung Bramantyo Lead role
2021 Losmen Bu Broto Jeng Sri Ifa Isfansyah & Eddie CahyonoLead role

Publications

Books

TitleYearNotesRef.
A Forest of Fables2005Children's fairy tales [45]
Dear Tomorrow2018In English [46]

Awards and nominations

YearAwardsCategoryRecipientResult
2006 MTV Indonesia Movie Awards Most Favorite Rising StarUntuk RenaNominated
Jakarta Film FestivalBest Female Leading RoleWon
2012 Dahsyatnya Awards Outstanding NewcomerMaudy AyundaNominated
Bandung Film FestivalBest Female Leading Role Malaikat Tanpa Sayap Nominated
Maya Awards Best Theme Song"Perahu Kertas"Won
2013 Indonesian Music Awards Best Original Soundtrack Production WorkNominated
Best of the Best NewcomerNominated
Indonesian Movie Awards Favorite Soundtrack"Perahu Kertas"
(from Perahu Kertas film)
Nominated
Planet Music Awards Best Artist (Female)"Perahu Kertas"Nominated
Best Song (Indonesia)Nominated
Yahoo! OMG AwardsMost Wanted FemaleMaudy AyundaNominated
Rising Star of the YearNominated
2014SCTV Music AwardsMost Famous Female Solo SingerNominated
2015 Dahsyatnya Awards Outstanding Female Solo SingerNominated
Outstanding Video Clip Director"Bayangkan Rasakan"Nominated
Indonesian Choice Awards Female Singer of the YearMaudy AyundaWon
Selebrita AwardsInspiring CelebNominated
Indonesian Music Awards Best Pop Female Solo Artist"Bayangkan Rasakan"Nominated
Best Mix EngineerNominated
Best Pop Collaboration"By My Side"
(featuring David Choi)
Nominated
Best Pop AlbumMomentsNominated
Best Recording Album ProducerNominated
Best of the Best AlbumNominated
Planet Music Awards Social Media IconMaudy AyundaNominated
Mom & Kids AwardsFavorite Female SingerNominated
I Fashion FestivalLifestyle Award in EducationWon
Hai Reader's Poll Music AwardsThe Best FemaleNominated
2016 Dahsyatnya Awards Outstanding Female Solo SingerNominated
Outstanding Video Clip"Untuk Apa"Nominated
Outstanding Video Clip DirectorNominated
Pop AwardsSmart Pop AwardsMaudy AyundaNominated
SCTV Music AwardsMost Famous Video Clip"Untuk Apa"Nominated
Indonesian Choice Awards Female Singer of the YearMaudy AyundaNominated
2017 Dahsyatnya Awards Outstanding Female Solo SingerNominated
Outstanding Song"Jakarta Ramai"Nominated
Brand Ambassador AwardsFavorite Brand AmbassadorMaudy Ayunda
(from LUX )
Nominated

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