Milwaukee's Best is a 4.8% alcohol by volume, American-style pale lager brewed by Miller Brewing Company of Milwaukee, Wisconsin, in the United States. Its sibling beers are Milwaukee's Best Ice (5.9%) and Milwaukee's Best Light, which is 4.1%. It is sometimes referred to as "the beast." [1]
Established in 1895 as Gettelman's Milwaukee's Best Beer, Miller Brewing Company shortened the brand name to Milwaukee's Best when they took over the A. Gettelman Brewing Company of Milwaukee in 1961.
Since then, the best-selling offering, Milwaukee’s Best Light, was introduced in 1986, and Milwaukee's Best Ice was introduced in 1992.
Milwaukee's Best Light is the Official Beer Sponsor of the 2009 World Series of Poker, which continues a relationship between the two entities that began in 2006.
According to a report by Beer Marketer's Insights and published by USA Today on December 9, 2013, sales of Milwaukee’s Best in America have declined in recent years. Despite MillerCoors shipping nearly 2 million barrels in 2007, sales of the beer dropped over the next five years, with just 1.1 million barrels sold. [2]
Molson Coors announced the discontinuation of the original Milwaukee's Best in August 2021 as it cut back on its low-end beers. The Ice and Light varieties were not included in the change. [3]
In the fall of 2016, the alcohol content was increased from 4.3% to 4.8%, and the name changed from "Milwaukee's Best Premium" to "Milwaukee's Best Lager." The name was eventually changed back to "Milwaukee's Best Premium." [4]
In the fall of 2016, the alcohol content was increased from 5.9% to 6.9%. [4] [5] In August 2017, it was reduced back to 5.9%.[ citation needed ] It is sometimes referred to as “the Yeti”.
In 2006, MillerCoors ran a series of ads depicting men who were perceived as being unmanly, and are subsequently crushed by a giant can of Milwaukee's Best Light falling from the sky, followed by the slogan "Men should act like men, and light beer should taste like beer." [1]
In 2016, advertisements for Milwaukee's Best Ice drew criticism for their focus on the increased alcohol content of the beer. [5]
Ice beer is a beer that has undergone some degree of freezing during production. These beers generally have a higher alcohol content, and lower price relative to it.
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the Miller Brewery at the site of the original Miller Brewing Company complex.
Pale lager is a type of beer originated in Pilsen, Bohemia Is a very pale-to-golden-colored lager beer with a well-attenuated body and a varying degree of noble hop bitterness.
Coors Light is a 4.2% ABV light American lager beer sold by Coors of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company.
The Carling Brewery was founded in 1840 by Thomas Carling at London in Upper Canada. In 1952, Carling lager was first sold in the United Kingdom, and in the early 1980s, it became the UK's most popular beer brand. The company changed hands numerous times – it was acquired by Canadian Breweries, which was eventually renamed Carling O'Keefe, which merged with the Molson Brewery, which then merged with Coors to form Molson Coors.
Beer was introduced to Canada by European settlers in the seventeenth century. The first commercial brewery was La Brasseries du Roy started by New France Intendant Jean Talon, in Québec City in 1668. Many commercial brewers thrived until prohibition in Canada. The provincial and federal governments' attempt to eliminate "intoxicating" beverages led to the closing of nearly three quarters of breweries between 1878 and 1928. It was only in the second half of the twentieth century that a significant number of new breweries opened up. The Canadian beer industry now plays an important role in Canadian identity, although globalization of the brewing industry has seen the major players in Canada acquired by or merged with foreign companies, notably its three largest beer producers: Labatt, Molson and Sleeman. The result is that Moosehead, with an estimated 3.8 percent share of the domestic market in 2016, has become the largest fully Canadian-owned brewer.
The Jacob Leinenkugel Brewing Company, doing business as Leinenkugel's, is an American beer maker based in Chippewa Falls, Wisconsin. Leinenkugel's was historically distributed only in the Upper Midwest, but is now available throughout all 50 states. The company is the seventh oldest brewery in the United States, and the oldest business in Chippewa Falls. It is a subsidiary of Molson Coors. It produces both traditional beers, including lagers and ales, as well as a popular line of shandies, which are a mixture of beer with fruit juices, such as lemonade.
The Pabst Brewing Company is an American company that dates its origins to a brewing company founded in 1844 by Jacob Best and was, by 1889, named after Frederick Pabst. It is currently a holding company which contracts the brewing of over two dozen brands of beer and malt liquor: these include its own flagship Pabst Blue Ribbon, as well as brands from many now-defunct breweries.
Steel Reserve, also known as 211, is an American lager brand owned and produced by Steel Brewing Company, which is owned by Miller, a subsidiary of Molson Coors. The drink comes in "Black" and "Silver" varieties, also known as "Triple Export Malt Liquor" and "High Gravity Lager", respectively. It has a high alcohol content. It was introduced in 1994.
Beer in the United States is manufactured in breweries which range in size from industry giants to brew pubs and microbreweries. The United States produced 196 million barrels (23.0 GL) of beer in 2012, and consumes roughly 28 US gallons (110 L) of beer per capita annually. In 2011, the United States was ranked fifteenth in the world in per capita consumption, while total consumption was second only to China.
Old Milwaukee is a brand of American dry lager owned by the Pabst Brewing Company and consists of four different brews—Old Milwaukee Lager, Old Milwaukee Light, Old Milwaukee Non-Alcoholic, and Old Milwaukee Ice. Old Milwaukee is brewed throughout the USA and various packages are currently distributed in all 50 US states, many Canadian provinces, and in select international markets.
Blue Moon Belgian White is a Belgian-style witbier brewed by Molson Coors under the name the Blue Moon Brewing Co. It was launched in 1995, and was originally brewed in Golden, Colorado.
Light beer is a beer, usually a pale lager, that is reduced in alcohol content or in calories compared to regular beers. Light beers may be chosen by beer drinkers who wish to manage their alcohol consumption or their calorie intake; however, they are sometimes criticised for being less flavourful than full-strength beers, or for tasting or actually being watered down.
George Killian's Irish Red is a red beer, produced and sold in France by Heineken France, and under license in the US by Molson Coors. Despite the differences in the brewing methods, the marketing of both beers claim legacy to an Irish "original recipe".
Sharp's Brewery is a British brewery founded in 1994 in St Minver Lowlands, Rock, Cornwall, by Bill Sharp. Since 2011, the brewery has been owned by Molson Coors. It is best known for its flagship ale Doom Bar, named after the notoriously perilous Doom Bar sandbank in north Cornwall.
American lager or North American lager is pale lager that is produced in the United States. The pale lager-style beer originated in Europe in the mid-19th century, and moved to the US with German immigrants. As a general trend outside of Bavaria and the Czech Republic where the beers may be firmly hopped, pale lager developed as a modestly hopped beer, and sometimes used adjuncts such as rice or corn – and this was also true in the US.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
The A. Gettelman Brewing Company was an American brewery that was based in Milwaukee, Wisconsin from 1856 until 1961, when it was sold to Miller Brewing Company. It was the smallest of the "Big Five" breweries from Milwaukee's brewing legacy. Its most recognizable brand, Milwaukee's Best, is still marketed by Molson Coors.
Milwaukee, Wisconsin, has one major brewery and dozens of microbreweries, and is home to several iconic beer brands from a variety of brewers. It has had an association with beer throughout its history, with the brewing industry getting its start prior to its official founding as a city and was nationally recognized as such by the end of the 19th century. This heritage can be found explicitly in its Major League Baseball team, the Milwaukee Brewers, and on recognizable beer brands such as Old Milwaukee and Milwaukee's Best. This recognition of Milwaukee as a brewing hub dates back to the early 20th century, and boasted the world's largest brewing capacity as late as 1981. The city is nationally recognized with the nickname "Brew City" due to its nearly two centuries of brewing heritage from multiple past major brewers including Miller Brewing Company, Pabst Brewing Company, and Joseph Schlitz Brewing Company. Today, through the ownership of MillerCoors, the city's largest brewery produces 10 million barrels of beer annually.
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