 Cover of the May 2003 issue of Modern Drunkard | |
| Type | Magazine |
|---|---|
| Format | Broadsheet |
| Publisher | Frank Kelly Rich |
| Editor | Frank Kelly Rich |
| Founded | 1996 |
| Headquarters | Denver, Colorado |
| Website | drunkard |
Modern Drunkard is a glossy color periodical humorously promoting the lifestyle of the "functional alcoholic". [1] [2]
Frank Kelly Rich founded Modern Drunkard in 1996. The first issue was 16 photocopied pages with made-up ads; in 2006 its circulation was about 35,000. [3] The magazine runs advertisements from bars in Denver, Minneapolis, Las Vegas and Philadelphia as well as companies selling drinking supplies. The print edition is available at newsstands and also free in bars and liquor stores. [1]
Regular features include "Booze in the News", "Post Cards from Skid Row" (featuring poetry written by and/or for the inebriated), "Wino Wisdom", [4] "Alcocomics − Cartoons for the sober challenged", and "You Know You're a Drunkard When..." The magazine also features articles on alcohol's place in history, including such topics as the Whiskey Rebellion and President Franklin D. Roosevelt's love of the martini.
The magazine frequently runs pieces arguing against MADD's positions, and in August 2004 had an editorial on the shrinking proof of a bottle of Jack Daniel's. [1] [5]
 |
The magazine's website sells paraphernalia bearing its logo and/or phrases related to the magazine itself and to the liberal consumption of alcohol. The Modern Drunkard IRC chatroom is an active communication channel along with the official forums.
The magazine's artistic style is reminiscent of popular 1950s "men's action" pulp periodicals, [4] with artwork depicting tough, lantern-jawed men and sultry, buxom women. [2]
Modern Drunkard's rebellious standard features a martini glass with an olive above two crossed swords. Three letters, M, D and M, appear on the flag and stand for "Modern Drunkard Magazine."
Rich, the magazine's creator, is also listed as the publisher/editor. Staff are allowed to drink (and smoke) on the job and are provided with a bar and a fridge containing beer. [2] [6]
Modern Drunkard Magazine held its first convention for readers and staff in 2004. [1] The convention, held at the Stardust Casino in Las Vegas, reportedly broke the casino's record for the amount of money brought in at a bar during a private event.[ citation needed ] It became an annual event, advertised as "The best time you’ll never remember" and "Say it loud, say it plowed". [3] [7] [8]
Modern Drunkard Las Vegas 2004.
Jack Daniel's is a brand of Tennessee whiskey. It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown–Forman Corporation since 1956.
Wild Turkey is a brand of Kentucky straight bourbon whiskey distilled and bottled by the Wild Turkey Distilling Co, a division of Campari Group. The distillery is located near Lawrenceburg, Kentucky. It offers tours and is part of the American Whiskey Trail and the Kentucky Bourbon Trail.
The Venetian Las Vegas is a luxury hotel and casino resort located on the Las Vegas Strip in Paradise, Nevada, United States, on the site of the old Sands Hotel. Designed by KlingStubbins, the hotel tower contains 36 stories and rises 475 feet (145 m). The Venetian is owned by Vici Properties and operated by Apollo Global Management. The Venetian resort complex includes the adjacent Palazzo resort and The Venetian Convention and Expo Center center, as well as the upcoming MSG Sphere at The Venetian. The Venetian-Palazzo complex includes the world's second-largest hotel, with 4,049 rooms, 3,068 suites and a 120,000-square-foot (11,000 m2) casino.;
Planet Hollywood Las Vegas is a casino hotel on the Las Vegas Strip in Paradise, Nevada. It is owned and operated by Caesars Entertainment. The property was previously the site of an earlier resort known as the Aladdin, which operated from 1962 to 1997. It was demolished in 1998, to make room for a new resort that would also be named Aladdin. The new Aladdin resort opened in August 2000, but suffered financial difficulties and was eventually purchased in 2003 by a partnership of Planet Hollywood and Starwood, which renamed it as Planet Hollywood in 2007.
The Hard Rock Hotel and Casino was a resort located near the Las Vegas Strip in Paradise, Nevada. It now operates as Virgin Hotels Las Vegas. The resort is located on 16.7 acres (6.8 ha) on the corner of Harmon Avenue and Paradise Road, about a mile east of the Las Vegas Strip. At the time of its closure, the Hard Rock included 1,506 rooms across several hotel towers, a 61,704-square-foot (5,732.5 m2) casino, and a music venue known as The Joint. It had also hosted a weekly pool party event known as Rehab.
American Casino is an American reality television series which tracks the daily events of the managers and employees of the Green Valley Ranch Casino resort in Henderson, Nevada, a suburb of Las Vegas. The show began airing on the Discovery Channel on June 4, 2004, but was moved to the Travel Channel in June 2005. In other countries including Europe, the show continued to air on Discovery.
Green Valley Ranch is a hotel and casino located within the eponymous community in Henderson, Nevada. It is owned and operated by Station Casinos, and includes a 143,891 sq ft (13,367.9 m2) casino. The resort was initially proposed by American Nevada Corporation, which received city approval to build it in 1996. In addition to a hotel-casino, the company also planned to build a mixed-use project to accompany it.
MAGIC, also known as The Magazine for Magicians, was an independent magazine for magicians that was based in Las Vegas, Nevada. A creation of Stan Allen, it debuted in September 1991, with its first issue featuring Lance Burton on the cover, and over the years it also featured David Copperfield, Siegfried & Roy, Penn & Teller, Mike Caveney, and Mac King. Its final issue was #301, November 2016.
The Cosmopolitan of Las Vegas is a resort casino and hotel on the Las Vegas Strip in Paradise, Nevada. The resort opened on December 15, 2010, and is located just south of the Bellagio on the west side of Las Vegas Boulevard. It is owned by The Blackstone Group, Stonepeak Partners, and Cherng Family Trust and operated by MGM Resorts International.
The Plaza Hotel & Casino is a casino–hotel located in downtown Las Vegas, Nevada owned by the Tamares Group, and PlayLV is the leaseholder and operator of the property. It currently has 995 rooms and suites, as well as an 80,000-square-foot (7,400 m2) casino and more than 25,000 square feet (2,300 m2) of event space. The Plaza also features a classic showroom, seasonal roof top swimming pool, fitness center, downtown's only bingo room, and a race and sports book.
"Shaken, not stirred" is how Ian Fleming's fictional British Secret Service agent James Bond prefers his martini cocktail.
A temperance bar, also known as an alcohol-free bar, sober bar, or dry bar, is a type of bar that does not serve alcoholic beverages. An alcohol-free bar can be a business establishment or located in a non-business environment or event, such as at a wedding. Alcohol-free bars typically serve non-alcoholic beverages, such as non-alcoholic cocktails known as mocktails, alcohol-free beer or low-alcohol beer, alcohol-free wine, juice, soft drinks and water. Popular temperance drinks include cream soda, dandelion and burdock, sarsaparilla, and Vimto, among others. Various foods may also be served.
The Vesper or Vesper Martini is a cocktail that was originally made of gin, vodka, and Kina Lillet. The formulations of its ingredients have changed since its original publication in print, and so some modern bartenders have created new versions which attempt to more closely mimic the original taste.
The Gibson is a mixed drink made with gin and dry vermouth, and often garnished with a pickled onion. In its modern incarnation, it is considered a cousin of the ubiquitous martini, distinguished mostly by garnishing with an onion instead of an olive. But the earliest recipes for a Gibson – including the first known recipe published in 1908 – are differentiated more by how they treat the addition of bitters.
Poker Palace is a locals casino located at 2757 North Las Vegas Boulevard in North Las Vegas, Nevada, near Nellis Air Force Base.
The Atomic cocktail is a champagne cocktail that was popularized by the Las Vegas Chamber of Commerce and local casinos in the 1950s. During this period, Las Vegas was sometimes called the "Atomic City".
Lee's Discount Liquor is a chain of liquor stores in Nevada. It was founded by Hae Un Lee in 1981, and is the largest liquor retailer in the state, with 22 locations as of 2017. Besides the Las Vegas Valley and Reno, the company also has stores in Mesquite and West Wendover, two locations that are popular with residents of nearby Utah, where alcohol laws are more strict. The company is known for its humorous advertising, which often features Hae Un Lee and his son Kenny Lee, who respectively served as chief executive officer and president for the company. Hae Un Lee died of pancreatic cancer in 2021, and Kenny Lee took over as CEO, serving until his death in a car crash less than three months later.