More Than Kawaii

Last updated

More Than Kawaii
@onefive More Than Kawaii.jpg
EP by
ReleasedMarch 26, 2025
Genre
Length21:50
Label Avex Trax
@onefive chronology
Classy Crush
(2024)
More Than Kawaii
(2025)
Doh Yoh
(2026)
Singles from More Than Kawaii
  1. "Liar Liar"
    Released: January 15, 2025 [1]
  2. "Kawaii Kaiwai"
    Released: February 14, 2025 [2]

More Than Kawaii (stylized in lowercase) is the first extended play (EP) by the Japanese girl group @onefive. It was released on March 26, 2025, by the record label Avex Trax. [3]

Contents

Background and development

The members of @onefive would sometimes have conversations among themselves about how the word " kawaii ", which means "cute" in Japanese, is prevalently used in Japanese society without much thought. They would often receive the compliment and wonder why Japanese people tend to only say "kawaii" when that singular expression cannot express the full extent of their charm as people. They questioned if people really meant it from their hearts when they used that word, and if they had forgotten the original excitement that the expression conveyed. Through such conversations, the members of @onefive came up with the theme for their first EP, which, as expressed in its title, is that they are more than kawaii. [4]

The development of the EP began through meetings between the four members of @onefive and their staff about the meaning of the phrase "more than kawaii". The members were deeply involved in the production of the songs from scratch, which made them feel that More Than Kawaii particularly reflected their own thoughts and feelings more than any previous release. [4] In addition to concepts and lyrics for the EP, member Kano Fujihira was involved as an assistant in the process of choreographing "Sit Down Please". [5]

Music and lyrics

Music

"Kawaii Kaiwai" is musically described as a cute J-pop song reminiscent of Vocaloid music, [6] in sharp contrast to its critical lyrics. [7] "Sit Down Please" leans very heavily into hip-hop, more than previous releases by @onefive, and contains multiple beat switches. [7] [8] "Kaixin Train 080" is described as a party anthem song, [9] while "Hanamichi" is a ballad song. [10] "Tap!Tap!Tap!", a live-only song from 2022, was remixed by DJ Takeru John Otoguro (TJO), through changes such as increasing the beats per minute, [8] and was released for the first time as "Tap!Tap!Tap! (TJO Remix)". [11]

Lyrics

"Liar Liar", with lyrics such as "I'm more than kawaii", [12] is intended to draw the attention of listeners towards the various sides of @onefive that are not only kawaii , i.e., not only cute. [13] The song "Kawaii Kaiwai" declares that, contrary to the prevalent overuse of the word "kawaii" in Japanese society, "kawaii" alone cannot express the one-of-a-kind existence of the members of @onefive. [14] The title of the song, which means "cute community", is the name that the members gave to those who are guilty of treating the word "kawaii" without care, and the song is aimed at them. [15] The title of "Sit Down Please" uses wordplay as it sounds similar to "shiranpuri" (知らんぷり; 'feigning ignorance'), and its lyrics revolve around pushing ahead without worrying about negative opinions, especially from anti-fans. [16] "Kaixin Train 080" includes Chinese words in its title and lyrics to reflect how the members of @onefive had studied Chinese for their international performance in Taiwan on December 31, 2024. [17] [18] The lyrics for "Hanamichi" were devised by the four members, and were then put into their final form by Yui Mugino. [7]

Promotion and release

On December 31, 2024, @onefive performed an unreleased song titled "Liar Liar" at the 2025 Tainan Hao Young New Year's Eve Party in Tainan City, Taiwan, in front of an audience with over 100,000 spectators. [19] On January 1, 2025, New Year's Day, the group announced that it would be releasing music based on the theme of "more than kawaii" for three consecutive months, ending with the release of an EP titled More Than Kawaii in March 2025. [20] The first release was the digital single "Liar Liar" on January 15, [21] and the second was the digital single "Kawaii Kaiwai" on February 14. [22] Throughout February and March, @onefive held several performances and partnered with various stores as one-day store managers to promote the upcoming EP and the More Than Kawaii spring tour. [23] [24] In March, each member of the group released a personal playlist on Spotify and Line Music with the theme of songs that are "more than kawaii" to promote the EP. [25] More Than Kawaii was released digitally and as physical music download cards on March 26, 2025. [26]

"Tap!Tap!Tap! (TJO Remix)" was featured in a commercial for the Japanese jewelry brand The Kiss on August 8, 2025, in which the four members also appeared. [27] A Chinese language version of "Kawaii Kaiwai", titled "Miāo Miāo Xīntiào" (喵喵心跳; "Meow Meow Heartbeat"), was featured as the theme song for the mobile game Strinova on October 23, 2025, for which @onefive had been appointed as official ambassadors. [28] [29]

Track listing

More Than Kawaii track listing [30]
No.TitleLyricsMusicLength
1."Liar Liar" (らいあーらいあー) Mayu Wakisaka
  • Koshin
  • Mayu Wakisaka
3:31
2."Kawaii Kaiwai"Nanako Ashida
  • Nanako Ashida
  • Ryotaro Koga
3:17
3."Sit Down Please"Nanako Ashida
  • Nanako Ashida
  • Ryotaro Koga
  • ShinQ
3:33
4."Kaixin Train 080" (開心列車080)
  • J-Dash
  • Kayoko Matsudate
  • Zeyun
Zeyun4:05
5."Hanamichi"
  • @onefive
  • Yui Mugino
  • Lee Dong Heon
  • Zeyun
4:22
6."Tap!Tap!Tap! (TJO Remix)"Uni (Anddy Mule)
  • TJO
  • Zeyun
3:02
Total length:21:50

Personnel

References

  1. "@ onefive、台湾の年越しカウントダウンフェスで披露した最新曲「らいあーらいあー」を配信リリース". CD Journal (in Japanese). January 16, 2025. Archived from the original on January 16, 2025. Retrieved March 9, 2025.
  2. "@ onefive、最新曲「KAWAII KAIWAI」配信リリース&ダンスパフォーマンス映像公開". CD Journal (in Japanese). February 15, 2025. Archived from the original on March 17, 2025. Retrieved November 13, 2025.
  3. "「USEN 推しリクエスト」で上位常連のガールズグループ @onefive、"more than kawaii"を世界へ". Barks (in Japanese). March 17, 2025. Archived from the original on October 27, 2025. Retrieved October 27, 2025.
  4. 1 2 "@onefiveが問いかける"かわいい"の真の意味 無敵の強さに繋がる5年の道のり、4つの「あの日」を振り返る". Real Sound (in Japanese). February 14, 2025. Archived from the original on August 26, 2025. Retrieved October 27, 2025.
  5. "@ onefive、最新EPより新曲『Sit Down Please』のダンスパフォーマンス映像公開 KANOが振付に参加". GirlsNews (in Japanese). March 30, 2025. Archived from the original on July 15, 2025. Retrieved October 27, 2025.
  6. "@onefive、豪華アーティストが集結した 『Trendy Taipei J-POP NIGHT』に出演 〜台北アリーナにて、日本を代表するパフォーマンスを披露〜 - 特集". Galpo (in Japanese). September 13, 2025. Archived from the original on October 27, 2025. Retrieved October 27, 2025.
  7. 1 2 3 "「ドライヤーもかわいい!?」ガールズグループ"@onefive"と『"かわいい"とは何なのか』を一緒に考えてみた". Smart Web | 宝島社の雑誌スマート (Smart) 公式サイト (in Japanese). April 15, 2025. Archived from the original on August 22, 2025. Retrieved August 22, 2025.
  8. 1 2 "【@ onefiveインタビュー】"かわいいだけの界隈に物申す"more than kawaii"の真意とは!? ニューEPをリリース". GirlsNews (in Japanese). April 23, 2025. Archived from the original on July 12, 2025. Retrieved October 27, 2025.
  9. "@ onefive、ミュージックカード&配信EP「more than kawaii」リリース". Barks (in Japanese). March 26, 2025. Archived from the original on October 29, 2025. Retrieved October 29, 2025.
  10. "@onefive、ミュージックカード&配信EP『more than kawaii』をリリース". CD Journal (in Japanese). March 26, 2025. Archived from the original on March 28, 2025. Retrieved October 27, 2025.
  11. "【@onefive:インタビュー】3/26リリースの配信EP「more than kawaii」&3大都市のライブツアー開催! ありふれた可愛いを超えた"唯一無二の魅力"を@onefiveが証明してくれます!". Kukka Tokyo (in Japanese). April 4, 2025. Archived from the original on August 6, 2025. Retrieved October 27, 2025.
  12. "@onefive らいあーらいあー 歌詞". Uta-Net (in Japanese). Archived from the original on October 29, 2025. Retrieved October 29, 2025.
  13. "@onefive、「more than kawaii」コンセプトに3カ月連続リリース決定 最終月には配信EPも". Real Sound (in Japanese). January 1, 2025. Archived from the original on January 26, 2025. Retrieved October 29, 2025.
  14. "@onefive、3ヶ月連続リリース楽曲第2弾「KAWAII KAIWAI」の配信が決定". Spice (in Japanese). Eplus. Archived from the original on February 11, 2025. Retrieved October 29, 2025.
  15. "@onefive ミュージックカード『more than kawaii』リリース記念イベントで、彼女達の魅力に迫る。【イベントレポート】". Bhodhit Magazine (in Japanese). March 1, 2025. Archived from the original on August 30, 2025. Retrieved October 29, 2025.
  16. "@ onefive、最新EPより新曲「Sit Down Please」のダンスパフォーマンス映像公開". CD Journal (in Japanese). Archived from the original on March 31, 2025. Retrieved October 29, 2025.
  17. "【メンバーコメント付き】@onefive、『more than kawaii』収録曲の情報解禁!(3/26リリース)". Bhodhit Magazine (in Japanese). March 9, 2025. Archived from the original on August 23, 2025. Retrieved October 27, 2025.
  18. "新日式個性女團@onefive獻出海外跨年初體驗 中文魔鬼特訓 「四聲」要練好". MTV (in Chinese (Taiwan)). December 24, 2024. Archived from the original on March 19, 2025. Retrieved October 27, 2025.
  19. Huang, Harry (January 15, 2025). "@onefive、10万人の観客を熱狂の渦へ "日本代表"として立った台湾大規模フェスを振り返る". Real Sound (in Japanese). Archived from the original on January 21, 2025. Retrieved November 13, 2025.
  20. "@onefiveが3カ月連続で新作リリース、2025年のテーマは「more than kawaii」". Natalie (in Japanese). Natasha, Inc. January 1, 2025. Archived from the original on September 4, 2025. Retrieved October 27, 2025.
  21. "@ onefive、台湾の年越しカウントダウンフェスで披露した最新曲「らいあーらいあー」を配信リリース". CD Journal (in Japanese). Archived from the original on September 19, 2025. Retrieved November 13, 2025.
  22. "@onefiveがバレンタインに新曲「KAWAII KAIWAI」リリース". Natalie (in Japanese). Natasha, Inc. February 9, 2025. Archived from the original on February 9, 2025. Retrieved February 9, 2025.
  23. "@ onefive、新曲『らいあーらいあー』が本日配信リリース ダンスパフォーマンス映像も公開". GirlsNews (in Japanese). January 15, 2025. Archived from the original on March 20, 2025. Retrieved October 27, 2025.
  24. ""more than kawaii" 1日店長キャンペーン スペシャル感謝祭 開催決定!". Avex Portal. March 7, 2025. Archived from the original on March 7, 2025. Retrieved March 9, 2025.
  25. "@ onefive、"more than kawaii"プレイリストを公開". CD Journal (in Japanese). Archived from the original on March 5, 2025. Retrieved November 13, 2025.
  26. "@onefive、新作EP「more than kawaii」3/26リリース決定 リリースイベントも開催中". Musicman (in Japanese). March 9, 2025. Archived from the original on March 14, 2025. Retrieved October 27, 2025.
  27. "「THE KISS」新CMに@onefive、有坂心花、徳永智加来の出演が決定!さらに、タイアップソングとして@onefive「TAP!TAP!TAP! (TJO Remix)」が起用されました!". PR Times (in Japanese). August 8, 2025. Archived from the original on August 8, 2025. Retrieved August 8, 2025.
  28. "モバイルゲーム「卡拉彼丘(ストリノヴァ)」のアンバサダーとして起用!「KAWAII KAIWAI」の中国語バージョンがテーマソングに!". Avex Portal. October 23, 2025. Archived from the original on October 25, 2025. Retrieved October 25, 2025.
  29. Moyu (October 24, 2025). "卡拉彼丘手游公测主题曲喵喵心跳发布 心跳与枪声共振". Qieyou (in Chinese). Archived from the original on October 30, 2025. Retrieved October 30, 2025.
  30. more than kawaii - Album by @onefive , retrieved October 28, 2025