YouTube career and content
Oliver Brotherhood [1] was born on 1 December 1995. [‡ 1] Brotherhood first heard of Minecraft through classmates at school, who compared it to Lego. After purchasing the game, he stayed up until 4 a.m. constructing a hut out of dirt. [2] He created the YouTube channel Mumbo Jumbo on March 31, 2012, [‡ 2] when he was 16-years-old, and began to upload videos for fun. His first viral video was a showcase of 20 complex door devices constructed within the game. In 2015, Brotherhood quit his part-time job delivering newspapers to pursue YouTube full-time, when his videos surpassed the other job in revenue; at this point, his channel had 40,000 subscribers. [1]
Brotherhood's channel is best known for its instructional content about redstone, wiring within Minecraft that allows for the construction of various contraptions. [1] GamesRadar+ 's Megan Garside described him as "one of the most influential creators in the Minecraft community". [3] His constructions have included walking robots, automatic farms, [4] and moving mechanical cogs and gears. [5] He is a member of the invite-only Minecraft server Hermitcraft alongside other YouTubers, where he produces Let's Play videos. [4] Danielle Rose for PCGamesN thought Brotherhood's internet persona was characterized by his mustached character and "British wit and charm". [6]
In 2025, Brotherhood made a cameo in A Minecraft Movie , a film adaptation of the game, alongside other YouTubers. [3] During the film's production, Brotherhood served as a redstone advisor. He designed various booby traps with redstone, including a giant piglin robot, which would have functioned in a Trojan Horse manner. Although the scene with the robot was storyboarded and animated, it was ultimately cut from the film; director Jared Hess said they "just weren't able to do it." [5]
Copyright strikes from Warner Chappell Music
In May 2019, Brotherhood's channel received copyright violation claims on over 400 videos (a quarter of its video library) from music publisher Warner Chappell Music, due to a song used as the channel's intro and outro theme. Brotherhood had paid license fees to include the song in his videos, but did not know that the audio sampled material from Warner Chappell's catalogue. [7] [8] Cory Doctorow, a liberal copyright activist and co-editor for Boing Boing , wrote that although sampling is a grey area in fair use law, YouTube's copyright flagging system allowed for Warner Chappell to "hijack" part of the revenue from Brotherhood's videos without a legal decision on if a copyright violation had actually occurred. [7] According to the Internet liberty activist group Reclaim the Net, the song, on average, composed 2% of each respective video. [8]
Brotherhood posted about the copyright claims on Twitter and in a YouTube update video, where he said that disputing the claims could result in a "copyright strike" on his channel if rejected; three strikes would result in the channel's termination. [8] Instead of immediately disputing the claims, Brotherhood and his girlfriend manually edited all of his previous videos to remove any usage of the song in intro and outros. [‡ 3]
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