Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.
Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell's 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to 2009.
Fishdom is a puzzle game developed by Playrix for Microsoft Windows, Mac OS, Nintendo DS, Nintendo 3DS, Android, iOS, and iPadOS. The game was launched 19 June 2008.
Boomzap Entertainment is a casual games developer registered in Singapore with a virtual office environment. It was formed in 2005 and has released 50 games to date that are ported on various platforms. Boomzap has developed for Microsoft Windows, Mac OS X, Nintendo DS, Wii, iOS, and Android. Its games are available on games portals such as Big Fish Games, Yahoo!, WildTangent, GameHouse, Google Play, Amazon, iTunes, Steam and others.
Moshi Monsters was a British web browser massively multiplayer online role-playing game (MMORPG) aimed at children, with over 80 million registered users in 150 territories worldwide. Users could choose from one of six virtual pet monsters they could create, name and nurture. Once their pet had been customized, players could navigate their way around Monstro City, take daily puzzle challenges to earn 'Rox', play games, personalize their room and communicate with other users in a safe environment, although this has been disputed.
iAd is a discontinued mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. iAd is part of Apple's iOS 4. Announced on April 8, 2010, and originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010, keynote, with an iPad version appearing in the fall. Hosted and sold by Apple, the iAd platform was expected to compete with Google's AdMob mobile advertising service.
Outfit7 is a Slovenian video game developer, best known as the creator of the Talking Tom & Friends app and media franchise. The company was founded by Samo and Iza Login. The company operates in 7 studios worldwide and almost exclusively focuses on mobile games related to the Talking Tom & Friends franchise. In January 2017, the company was acquired by United Luck Consortium and then sold to Zhejiang Jinke for over $USD 1 billion. The company also owns HyperDot Studios.
Talking Tom & Friends is a video game franchise created and owned by Outfit7 Limited, a Slovenian video game developer. The franchise focuses on various mobile games involving anthropomorphic animal characters repeating things said by the user. The first app, Talking Tom Cat, was launched in July 2010. As of June 2022, the apps have achieved more than 18 billion downloads. The franchise also includes various web series, which are mostly posted on YouTube.
Dumb Ways to Die is an Australian public campaign made by Metro Trains in Melbourne, Victoria to promote railway safety. The campaign video went viral on social media after it was released in November 2012. The campaign's animation was developed into an app available to iOS and Android devices.
Airpush is a private company founded in 2010 that provides bootstrapped mobile advertising platform. It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK. Airpush is based in Los Angeles, California with offices in Bangalore, India.
Chartboost is a San Francisco-based mobile game in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games. As of 2016, Chartboost had been integrated into more than 300,000 games with 40 billion game sessions per month.
Talking Angela is a videogame app, developed by Slovenian studio Outfit7 as part of the Talking Tom & Friends series. It was released on November 13, 2012 and January 2012 for iPhone, iPod and iPad, January 2013 for Android, and January 2014 for Google Play. The app's successor, the My Talking Angela app, was released in December 2014.
Alto's Adventure is a 2015 endless runner snowboarding video game developed by Team Alto and published by Snowman (iOS) and Noodlecake Studios (Android). The player-character automatically moves to the right of the screen through procedurally generated landscapes. The player taps the screen to jump and perform tricks (backflips), and works towards goals, competitive high scores, and upgrades. Snowman, a Toronto-based, three-person indie development team, previously worked on productivity apps before Alto's Adventure. The game was made to emulate the ethereal atmosphere of snowboarding, and was inspired by Ski Safari (2012), Tiny Wings (2012), Jetpack Joyride (2011), Journey (2012), Monument Valley (2014), Tony Hawk's Pro Skater 2 (2000), and Windosill (2009).
Slither.io is a multiplayer online video game available for iOS, Android, and web browsers, developed by Steve Howse. Players control an avatar resembling a snake, which consumes multi-colored pellets, both from other players and ones that naturally spawn on the map in the game, to grow in size. The objective of the game is to grow the longest snake in the server. Slither.io is similar in concept to the popular 2015 web game Agar.io and is reminiscent of the classic arcade game Snake.
Talking Tom & Friends is an animated sitcom and children's television web series by Outfit7, based on the media franchise of the same name. Its premiere release was on 23 December 2014 on YouTube, with the final episode being released on 24 December 2021. The first three seasons of the show were produced by the Austrian company ARX Anima, while seasons 4 and 5 were produced by the Spanish animation studio People Moving Pixels.
YouTube Kids is a video app and website for children developed by YouTube, a subsidiary of Google. The app provides a version of the service oriented solely towards children, with curated selections of content, parental control features, and filtering of videos deemed inappropriate for viewing by children under the age of 13, in accordance with the Children's Online Privacy Protection Act, which prohibits the regular YouTube app from profiling children under the age of 13 for advertising purposes.
Animal Jam Classic, formerly known as Animal Jam, is a massively multiplayer online game that is developed by WildWorks and recommended for kids up to the age of 12. It was launched in 2010, in collaboration with the National Geographic Society. As of late 2020, there were 3.3 million monthly active users and a lifetime total of 130 million registered players in 200 countries across both Animal Jam Classic and Animal Jam.
Gardenscapes: New Acres is a casual, narrative, match-3 game, released in 2016 for Android and iOS devices and also on Facebook.
Homescapes is a casual free-to-play puzzle game. It was developed and launched by Playrix in 2017 as a spiritual successor to their 2016 match-3 game, Gardenscapes. The storyline narrates about attempts of the game's protagonist, Austin the Butler, to restore his childhood home. The game is available on Apple's App Store for iOS and macOS, and also on Android via Google Play, Amazon Appstore, or Huawei AppGallery. It is also available for Windows on the Microsoft Store.
Talking Friends is an American animated mini-series that premiered on June 8, 2012 on Disney.com and YouTube. Based on the popular app franchise of the same name by Outfit7 Limited, it is the first television installment in the Talking Tom & Friends franchise, and would be the only one to be produced in association with The Walt Disney Company. The series ended on August 31.
