Outfit7

Last updated

Outfit7
Company type Subsidiary
Industry Video games, Web series distribution
FoundedJuly 2009;16 years ago (2009-07) in Ljubljana, Slovenia
Founder
  • Samo Login
  • Iza Sia Login
Headquarters
Limassol
,
Cyprus [1]
Area served
Worldwide
Key people
  • Xinyu Qian (CEO)
Revenue$130 million [2]
Number of employees
400 [3]  (2020)
Parent Zhejiang Jinke Entertainment Culture Co., Ltd. (2017–present)
Website outfit7.com

Outfit7 is a Slovenian video game developer, best known as the creator of the Talking Tom & Friends app and media franchise. The company was founded by Samo and Iza Login. The company operates in 7 studios worldwide and almost exclusively focuses on mobile games related to the Talking Tom & Friends franchise. In January 2017, the company was acquired by United Luck Consortium and then sold to Zhejiang Jinke for over $USD 1 billion. The company also owns HyperDot Studios (now Outfit7 Neo) and Moving Eye.

Contents

History

Outfit7

Outfit7 was founded by Samo and Iza Sia Login, who had studied computer science in college and wanted to get into the mobile app business following the debut of the Apple App Store. In 2009, they invested $250,000 (€180,000) with six friends and set up an office in Ljubljana, Slovenia, where they developed some apps. Their first few attempts – a soccer app, a travel guide to Iceland and a "wealth affirmation app" were unsuccessful. After six months of attempts, Iza Sia and Samo developed a children's app called Talking Tom Cat, in which an animated cat named Tom would repeat in a "high-pitched helium squeak whatever is spoken into an iPhone's microphone" along with other reactions to feeding and petting. [4]

Talking Tom & Friends

The Talking Tom & Friends franchise was created with the launch of the Talking Tom Cat app. It focused on anthropomorphic cats and dogs repeating things said to it by the user, before shifting focus to other apps such as endless-runner games, virtual pet games and the like.

The franchise reached 300 million downloads 19 months after its launch. The app franchise then went on to hit one billion downloads in June 2013. [5] Talking Tom & Friends apps have been downloaded over 12 billion times as of April 2020, reaching 18 billion in March 2022. [6] [7]

As of 2025, the Talking Tom & Friends franchise has accumulated more than 25 billion downloads across platforms. [8] Earlier reports indicated that the series had surpassed 23 billion views and attracted 470 million monthly active users. [9]

Corporate affairs

Awards

Game awards

  • Green Game Jam 2023: My Talking Angela 2 received both the Industry’s Choice Award and the Most Adoptable Award for its in-game environmental activations. [10]
  • Huawei AppGallery Editors' Choice Awards 2022: My Talking Angela 2 won the Best Family & Casual Game award. [11]
  • Tabby Awards 2014: Talking Tom & Friends titles received the Best iPad Game: Kids, Education & Family award, [12] as well as the Best iPad Game: Kids, Education & Family and Best Android Game: Puzzle, Cards & Family categories. [13]

Other awards and recognitions

  • YouTube Diamond Creator Award: Outfit7 received its third YouTube Diamond Creator Award for surpassing 10 million subscribers across multiple official channels. [14]
  • Guinness World Records Gaming Edition 2025: Talking Tom & Friends was featured in the 2025 edition of the Guinness World Records: Gaming Edition. [15]
  • Kragelj Competition: Outfit7’s Slovenian subsidiary, Ekipa2, commissioned Kragelj for its office renovation project, which subsequently won the design competition. [16]
  • European Property Award: The Kragelj-designed office for Ekipa2 received a European Property Award, recognized for creating a modern and collaborative workspace that reflects Outfit7’s brand identity. [17]
  • OpenAI Learning Impact Prize: Kobi, a reading app backed by Outfit7, received the award for its positive educational impact. [18]

Corporate social responsibility

Environmental initiatives

Since 2023, Outfit7 has been a member of the Playing for the Planet Alliance, an initiative facilitated by the United Nations Environment Programme (UNEP). [19] The company participates annually in the Green Game Jam, which challenges game developers to integrate ecological themes into their titles. In 2024, Outfit7's campaign focused on "re-using and recycling" within Talking Tom Gold Run and My Talking Tom Friends. [20] The events reached an estimated 108 million daily active users across all participating Jam titles, encouraging players to adopt waste-reduction habits. [21]

Earlier environmental efforts include a 2022 partnership with the non-profit One Tree Planted. During an Earth Day event in Talking Tom Gold Run, the company donated in-game revenue to reforestation projects, resulting in the planting of 50,000 trees. [22] In Cyprus, company volunteers have participated in local urban greening projects in collaboration with Reforest Nicosia. [23]

Community and education

The company manages a "Giving Back" program that focuses on infrastructure for children and digital education in Slovenia and Cyprus.

Offices

Outfit7 operates offices in 4 cities in Europe and Asia. The company currently operates in London, Ljubljana, Limassol and Shanghai. [28]

Acquisition and leadership change

In 2016, Samo and Iza Login hired Goldman Sachs to arrange for a deal to sell their company. [4] On 20 January 2017, it was announced in a press release that Outfit7 was sold to United Luck Holdings Consortium, a China-based group for US$1 billion. [29] However, four days later, another press release indicated that United Luck would sell Outfit7 to a Chinese chemical company, Zhejiang Jinke Peroxide Company, which was renamed to Zhejiang Jinke Entertainment Culture Co. Ltd after it had purchased a Chinese game developer. [4] [30] There was some confusion over who owned Outfit7 given that Jinke had disclosed plans to buy a 10% stake of United Luck. In March 2017, the agreement to sell Outfit7 to Jinke was signed. [31] [32] Samo Login remained on board as company director, and Iza Login remained as an advisor. [33] [29] [34] In July 2018, Xinyu Qian became the CEO. [35]

References

  1. ↑ Packwood, Lewis. "Twenty-six billion downloads and counting – behind the success of Talking Tom". Gameindustry.biz. Retrieved 25 December 2025.
  2. ↑ "Owler - Outfit7". Owler. 27 April 2020. Retrieved 27 April 2020.
  3. ↑ "Outfit7". outfit7.com. Retrieved 24 June 2022.
  4. 1 2 3 "Why Did a Chinese Peroxide Company Pay $1 Billion for a Talking Cat?". Bloomberg. 17 May 2017. Retrieved 25 May 2017– via www.bloomberg.com.
  5. ↑ Langshaw, Mark (14 June 2013). "Talking Friends apps reach 1 billion downloads". Digital Spy . Retrieved 30 July 2014.
  6. ↑ N/A (14 June 2013). "Talking Tom – the Coolest Cat is Back – Bigger, Better and Cuter Than Before". Business Wire . Retrieved 30 July 2014.
  7. ↑ "Outfit7" . Retrieved 27 April 2020.
  8. ↑ "Outfit7 unveils 2025 roadmap with three new games". PocketGamer.biz. 2025. Retrieved 13 October 2025.
  9. ↑ "Outfit7's Talking Tom series has quietly become a colossal media empire". MobileGamer.biz. 2024. Retrieved 13 October 2025.
  10. ↑ "Green Game Jam 2023".
  11. ↑ "Huawei announces winners of AppGallery Editors' Choice Awards 2022".
  12. ↑ "Tabby Awards 2014 Winners". Tabby Awards. 10 December 2012. Retrieved 14 October 2025.
  13. ↑ "Tabby Awards 2014 Winners List". Tabby Awards. 10 December 2012. Retrieved 14 October 2025.
  14. ↑ "Outfit7 Receives Third YouTube Diamond Creator Award". 16 July 2020.
  15. ↑ "Talking Tom & Friends Honored in Guinness World Records: Gamer's Edition 2025". 12 September 2024.
  16. ↑ "AWARDS: Kragelj Wins the Outfit7 Competition".
  17. ↑ "Kragelj's Office Design for Ekipa2 Wins European Property Award". Kragelj. Retrieved 14 October 2025.
  18. ↑ "Kobi App Wins OpenAI Learning Impact Prize". Kobi App. Kobi Education. Retrieved 14 October 2025.
  19. ↑ "Green Game Jam". Playing for the Planet. United Nations Environment Programme. Retrieved 7 January 2026.
  20. ↑ Long, Neil (20 November 2024). "Green Game Jam reached 108m daily active players". PocketGamer.biz. Retrieved 7 January 2026.
  21. ↑ Cucchiarelli, Daniele (3 September 2024). "Talking Tom Friends and Gold Run Go Green". GameSpace. Retrieved 7 January 2026.
  22. ↑ "Outfit7 and One Tree Planted Partner for Earth Day". Outfit7. 20 April 2022. Retrieved 7 January 2026.
  23. ↑ Morphakis, James (28 May 2022). "Outfit7: "It is not just what we do – it is who we are"". Cyprus Mail. Retrieved 7 January 2026.
  24. ↑ "Na Debeli rtič se vedno vračamo z občutkom domačnosti". Si21. 16 September 2025. Retrieved 7 January 2026.
  25. ↑ "Zasijal v barvah in likih Govorečega Toma in prijateljev". Svet24. 6 September 2024. Retrieved 7 January 2026.
  26. ↑ "Girls Do Code 2025: AI za dekleta". Simbioza Genesis. 7 November 2025. Retrieved 7 January 2026.
  27. ↑ "Outfit7 Talent Camp". Outfit7. Retrieved 7 January 2026.
  28. ↑ "Outfit7 - About Us". Archived from the original on 17 January 2018. Retrieved 27 April 2020.
  29. 1 2 "Talking Tom maker Outfit7 confirms it has been sold to United Luck Consortium for $1 billion". venturebeat.com. 20 January 2017. Archived from the original on 19 March 2017. Retrieved 25 May 2017.
  30. ↑ "China's Jinke Slumps on Plan to Buy Talking Tom Maker Outfit7". Bloomberg. 25 January 2017. Retrieved 25 May 2017– via www.bloomberg.com.
  31. ↑ Javier, Jomel (6 March 2017). "Jinke Signs Agreement to Buy Famous Talking Tom App Maker, Competes with United Luck Group". yibada.com. Retrieved 25 May 2017.
  32. ↑ Ho, Jane. "Talking Tom App Maker Outfit7 Flipped To China's Jinke at Over $1 Billion". forbes.com. Retrieved 25 May 2017.
  33. ↑ "- News 2TM". 2tm.si. 13 March 2017. Retrieved 25 May 2017.
  34. ↑ "OUTFIT7 LIMITED :: OpenCorporates". opencorporates.com. Retrieved 25 May 2017.
  35. ↑ "Outfit7 names Xinyu Qian as new CEO". Outfit7. 1 July 2018. Retrieved 3 July 2018.
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