Outfit7

Last updated

Outfit7
Company type Subsidiary
Industry Video games, Web series distribution
FoundedJuly 2009;16 years ago (2009-07) in Ljubljana, Slovenia
Founder
  • Samo Login
  • Iza Sia Login
Headquarters
Ljubljana
,
Slovenia [1]
Area served
Worldwide
Key people
  • Xinyu Qian (CEO)
Revenue$130 million [2]
Number of employees
400 [3]  (2020)
Parent Zhejiang Jinke Entertainment Culture Co., Ltd. (2017–present)
Website outfit7.com

Outfit7 is a Slovenian video game developer, best known as the creator of the Talking Tom & Friends app and media franchise. The company was founded by Samo and Iza Login. The company operates in 7 studios worldwide and almost exclusively focuses on mobile games related to the Talking Tom & Friends franchise. In January 2017, the company was acquired by United Luck Consortium and then sold to Zhejiang Jinke for over $USD 1 billion. The company also owns HyperDot Studios (now Outfit7 Neo) and Moving Eye.

Contents

History

Outfit7

Outfit7 was founded by Samo and Iza Sia Login, who had studied computer science in college and wanted to get into the mobile app business following the debut of the Apple App Store. In 2009, they invested $250,000 (€180,000) with six friends and set up an office in Ljubljana, Slovenia, where they developed some apps. Their first few attempts – a soccer app, a travel guide to Iceland and a "wealth affirmation app" were unsuccessful. After six months of attempts, Iza Sia and Samo developed a children's app called Talking Tom Cat, in which an animated cat named Tom would repeat in a "high-pitched helium squeak whatever is spoken into an iPhone's microphone" along with other reactions to feeding and petting. [1]

Talking Tom & Friends

The Talking Tom & Friends franchise was created with the launch of the Talking Tom Cat app. It focused on anthropomorphic cats and dogs repeating things said to it by the user, before shifting focus to other apps such as endless-runner games, virtual pet games and the like.

The franchise reached 300 million downloads 19 months after its launch. The app franchise then went on to hit one billion downloads in June 2013. [4] Talking Tom & Friends apps have been downloaded over 12 billion times as of April 2020, reaching 18 billion in March 2022. [5] [6]

As of 2025, the Talking Tom & Friends franchise has accumulated more than 25 billion downloads across platforms. [7] Earlier reports indicated that the series had surpassed 23 billion views and attracted 470 million monthly active users. [8]

Apps

YearTitleAvailabilityDescription
2010Talking Tom Cat✓Talking Tom Cat is a mobile app in the Talking Tom & Friends franchise in which users can interact with the character Talking Tom, including voice repetition and simple touch-based animations. [9] [10]
2010Talking Baby HippoXTalking Baby Hippo is an interactive app featuring a virtual hippo that repeats recorded speech and responds to user interaction.
2011Talking Ben the Dog✓Talking Ben the Dog centers on the character Talking Ben and features voice imitation and interactive animations. [11] [12]
2011Talking Tom Cat 2✓Talking Tom Cat 2 is a sequel to Talking Tom Cat and expands the interactive animations and voice-repetition mechanics of the original. [13] [14] [15]
2011Talking Tom & Ben News✓Talking Tom & Ben News presents Talking Tom and Talking Ben as news anchors, allowing users to interact with the characters and record short segments. [16] [17]
2011Talking Pierre the Parrot✓Talking Pierre the Parrot features a parrot character that repeats speech and reacts to user interactions. [18] [19]
2012Talking Ginger✓Talking Ginger introduces the character Talking Ginger and includes interactive responses and voice playback. [20] [21]
2012Talking Angela✓Talking Angela allows interaction with the character Talking Angela through animations and voice features. [22] [23] [24]
2013Talking Ginger 2✓A sequel to Talking Ginger, offering expanded interactions and animations. [25] [26]
2023Talking Ben AI✓Talking Ben AI is an AI-enhanced iteration of the original Talking Ben app with updated interactive features. [27]

Mobile Games


YearTitleAvailabilityDescription
2013My Talking Tom✓My Talking Tom is a virtual-pet game in which players care for Talking Tom by feeding him, customizing his appearance and home, and playing mini-games. Available on Google Play and the App Store. Official site: Talking Tom & Friends. Award News
2014My Talking Angela✓My Talking Angela is a virtual-pet simulation featuring Talking Angela, allowing players to feed her, play mini-games, and personalise outfits and environments. Available on Google Play and the App Store. Official site: Talking Tom & Friends.
2015Talking Tom JetskiXTalking Tom Jetski — an arcade jet-ski racing game — was removed from app stores. [Removed]
2015Talking Tom Bubble ShooterXTalking Tom Bubble Shooter — a bubble-matching puzzle title — was removed from app stores. [Removed]
2016Talking Tom Gold Run✓Talking Tom Gold Run is an endless runner where Tom and friends chase the Rakoonz while collecting gold bars across themed environments. Available on Google Play and (store listing) App Store link. Official site: Talking Tom & Friends.
2016My Talking Hank: Islands✓My Talking Hank: Islands (originally released 2016 as My Talking Hank and rebranded/updated in 2024) is an island-exploration virtual-pet game in which players care for Hank, explore an interactive map, and meet animal companions. Available on Google Play and the App Store. Official site: Talking Tom & Friends.
2017Talking Angela Color SplashXTalking Angela Color Splash — a color-matching puzzle game — was removed from app stores. [Removed]
2017Talking Tom CampXTalking Tom Camp — a casual camp-building/strategy title — was removed from app stores. [Removed]
2017Talking Tom PoolXTalking Tom Pool — a physics-based pool/puzzle game — was removed from app stores. [Removed]
2018Talking Tom Jetski 2XTalking Tom Jetski 2 — a sequel to the jet-ski racing game — was removed from app stores. [Removed]
2018Talking Tom Candy RunXTalking Tom Candy Run — a candy-collecting side-scroller — was removed from app stores. [Removed]
2018Talking Tom Cake JumpXTalking Tom Cake Jump — a vertical-jump arcade title — was removed from app stores. [Removed]
2018Talking Tom Jump UpXTalking Tom Jump Up — a jumping arcade game — was removed from app stores. [Removed]
2018My Talking Tom 2✓My Talking Tom 2 continues the virtual-pet gameplay with expanded care activities, travel, mini-games, and customization. Available on Google Play and the App Store. Official site: Talking Tom & Friends.
2019Talking Tom Fun FairXTalking Tom Fun Fair — a carnival-themed mini-game collection — was removed from app stores. [Removed]
2019Talking Tom Hero Dash✓Talking Tom Hero Dash is a superhero-themed endless runner in which franchise characters run through levels to save the world from the Rakoonz. Available on Google Play and the App Store. Official site: Talking Tom & Friends.
2019Talking Tom Splash ForceXTalking Tom Splash Force — a water-blaster action game — was removed from app stores. [Removed]
2020My Talking Tom Friends✓My Talking Tom Friends is a life-simulation title featuring Tom, Angela, Hank, Ben, Ginger, and Becca living together in one interactive world. Available on Google Play and the App Store. Official site: Talking Tom & Friends.
2020–2023Talking Tom Blast Park✓Talking Tom Blast Park is a blaster/runner hybrid where players reclaim theme parks from the Rakoonz; released on Apple Arcade. Available on the App Store. Official site: Talking Tom & Friends.
2021My Talking Angela 2✓My Talking Angela 2 expands the Angela virtual-pet experience with city-based activities such as travel, music, martial arts, and fashion. Available on Google Play and the App Store. Official site: Talking Tom & Friends.
2021Talking Tom Time Rush✓Talking Tom Time Rush is an endless runner where Tom and friends chase the Rakoonz through time-themed realms. Available on Google Play and the App Store. Official site: Talking Tom & Friends.
2025My Talking Tom Friends 2✓My Talking Tom Friends 2 is a neighbourhood life-simulation featuring arcades, water parks, science centres, and voiced character dialogue. Available on Google Play and the App Store. Official site: Talking Tom & Friends.
2025Talking Tom & Friends: World✓Talking Tom & Friends: World is an open-ended sandbox for children with customizable avatars and interactive scenes. Available on Google Play and the App Store. Official site: Talking Tom & Friends.

Corporate affairs

Awards

Game awards

  • Green Game Jam 2023: My Talking Angela 2 received both the Industry’s Choice Award and the Most Adoptable Award for its in-game environmental activations. [28]
  • Huawei AppGallery Editors' Choice Awards 2022: My Talking Angela 2 won the Best Family & Casual Game award. [29]
  • Tabby Awards 2014: Talking Tom & Friends titles received the Best iPad Game: Kids, Education & Family award, [30] as well as the Best iPad Game: Kids, Education & Family and Best Android Game: Puzzle, Cards & Family categories. [31]

Other awards and recognitions

  • YouTube Diamond Creator Award: Outfit7 received its third YouTube Diamond Creator Award for surpassing 10 million subscribers across multiple official channels. [32]
  • Guinness World Records Gaming Edition 2025: Talking Tom & Friends was featured in the 2025 edition of the Guinness World Records: Gaming Edition. [33]
  • Kragelj Competition: Outfit7’s Slovenian subsidiary, Ekipa2, commissioned Kragelj for its office renovation project, which subsequently won the design competition. [34]
  • European Property Award: The Kragelj-designed office for Ekipa2 received a European Property Award, recognized for creating a modern and collaborative workspace that reflects Outfit7’s brand identity. [35]
  • OpenAI Learning Impact Prize: Kobi, a reading app backed by Outfit7, received the award for its positive educational impact. [36]

Environmental initiatives

Outfit7 has participated in the annual Green Game Jam since 2023, incorporating eco-friendly features into its games. [37] In 2024, the company again took part in the initiative, adding environmental actions to Talking Tom Gold Run and My Talking Tom Friends. [38]

In 2022, Outfit7 partnered with the non-profit organization One Tree Planted for an Earth Day event integrated into its mobile game Talking Tom Gold Run. During the "Grow & Go" in-game event, all revenue from specific in-app purchases was donated to reforestation efforts, resulting in the planting of 50,000 trees—surpassing the original target of 30,000. [39] [40] The company's London team also took part in a local reforestation activity, planting saplings in cooperation with Reforest Nicosia. [41]

Community engagement

Outfit7 maintains a corporate social responsibility initiative called the Giving Back Program, which focuses on community support through the renovation of children's camps and recreational areas. The program began as an employee-led project and continues on an annual basis. [42]

Offices

Outfit7 operates offices in 4 cities in Europe and Asia. The company currently operates in London, Ljubljana, Limassol and Shanghai. [43]

Acquisition and leadership change

In 2016, Samo and Iza Login hired Goldman Sachs to arrange for a deal to sell their company. [1] On 20 January 2017, it was announced in a press release that Outfit7 was sold to United Luck Holdings Consortium, a China-based group for US$1 billion. [44] However, four days later, another press release indicated that United Luck would sell Outfit7 to a Chinese chemical company, Zhejiang Jinke Peroxide Company, which was renamed to Zhejiang Jinke Entertainment Culture Co. Ltd after it had purchased a Chinese game developer. [1] [45] There was some confusion over who owned Outfit7 given that Jinke had disclosed plans to buy a 10% stake of United Luck. In March 2017, the agreement to sell Outfit7 to Jinke was signed. [46] [47] Samo Login remained on board as company director, and Iza Login remained as an advisor. [48] [44] [49] In July 2018, Xinyu Qian became the CEO. [50]

References

  1. 1 2 3 4 "Why Did a Chinese Peroxide Company Pay $1 Billion for a Talking Cat?". Bloomberg. 17 May 2017. Retrieved 25 May 2017– via www.bloomberg.com.
  2. ↑ "Owler - Outfit7". Owler. 27 April 2020. Retrieved 27 April 2020.
  3. ↑ "Outfit7". outfit7.com. Retrieved 24 June 2022.
  4. ↑ Langshaw, Mark (14 June 2013). "Talking Friends apps reach 1 billion downloads". Digital Spy . Retrieved 30 July 2014.
  5. ↑ N/A (14 June 2013). "Talking Tom – the Coolest Cat is Back – Bigger, Better and Cuter Than Before". Business Wire . Retrieved 30 July 2014.
  6. ↑ "Outfit7" . Retrieved 27 April 2020.
  7. ↑ "Outfit7 unveils 2025 roadmap with three new games". PocketGamer.biz. 2025. Retrieved 13 October 2025.
  8. ↑ "Outfit7's Talking Tom series has quietly become a colossal media empire". MobileGamer.biz. 2024. Retrieved 13 October 2025.
  9. ↑ "Talking Tom Cat – Google Play".
  10. ↑ "Talking Tom & Friends Official Website".
  11. ↑ "Talking Ben the Dog – Google Play".
  12. ↑ "Talking Ben the Dog – App Store".
  13. ↑ "Talking Tom Cat 2 – Google Play".
  14. ↑ "Talking Tom Cat 2 – App Store".
  15. ↑ "Talking Tom 2 – Official Page".
  16. ↑ "Talking Tom & Ben News – Google Play".
  17. ↑ "Talking Tom & Ben News – App Store".
  18. ↑ "Talking Pierre – Google Play".
  19. ↑ "Talking Pierre – App Store".
  20. ↑ "Talking Ginger – Google Play".
  21. ↑ "Talking Ginger – App Store".
  22. ↑ "Talking Angela – Google Play".
  23. ↑ "Talking Angela – App Store".
  24. ↑ "Talking Tom & Friends Official Website".
  25. ↑ "Talking Ginger 2 – Google Play".
  26. ↑ "Talking Ginger 2 – App Store".
  27. ↑ "Talking Ben AI – Google Play".
  28. ↑ "Green Game Jam 2023".
  29. ↑ "Huawei announces winners of AppGallery Editors' Choice Awards 2022".
  30. ↑ "Tabby Awards 2014 Winners". Tabby Awards. 10 December 2012. Retrieved 14 October 2025.
  31. ↑ "Tabby Awards 2014 Winners List". Tabby Awards. 10 December 2012. Retrieved 14 October 2025.
  32. ↑ "Outfit7 Receives Third YouTube Diamond Creator Award". 16 July 2020.
  33. ↑ "Talking Tom & Friends Honored in Guinness World Records: Gamer's Edition 2025". 12 September 2024.
  34. ↑ "AWARDS: Kragelj Wins the Outfit7 Competition".
  35. ↑ "Kragelj's Office Design for Ekipa2 Wins European Property Award". Kragelj. Retrieved 14 October 2025.
  36. ↑ "Kobi App Wins OpenAI Learning Impact Prize". Kobi App. Kobi Education. Retrieved 14 October 2025.
  37. ↑ "Outfit7 Joins Green Game Jam 2023 to Inspire Change". Outfit7. Retrieved 15 October 2025.[ non-primary source needed ]
  38. ↑ "Outfit7 Joins Green Game Jam 2024: Talking Tom & Friends Go Green!". Outfit7. Retrieved 15 October 2025.[ non-primary source needed ]
  39. ↑ "We're Going to Plant 30,000 Trees for Earth Day". Outfit7. Retrieved 15 October 2025.
  40. ↑ "Outfit7 pledges to plant 30,000 trees in honour of Earth Day". Cyprus Mail. 20 April 2022. Retrieved 15 October 2025.
  41. ↑ "Outfit7 pledges to plant 30,000 trees in honour of Earth Day". Cyprus Mail. 20 April 2022. Retrieved 15 October 2025.
  42. ↑ "Our Story – We Give Back". Outfit7. Retrieved 15 October 2025.[ non-primary source needed ]
  43. ↑ "Outfit7 - About Us". Archived from the original on 17 January 2018. Retrieved 27 April 2020.
  44. 1 2 "Talking Tom maker Outfit7 confirms it has been sold to United Luck Consortium for $1 billion". venturebeat.com. 20 January 2017. Archived from the original on 19 March 2017. Retrieved 25 May 2017.
  45. ↑ "China's Jinke Slumps on Plan to Buy Talking Tom Maker Outfit7". Bloomberg. 25 January 2017. Retrieved 25 May 2017– via www.bloomberg.com.
  46. ↑ Javier, Jomel (6 March 2017). "Jinke Signs Agreement to Buy Famous Talking Tom App Maker, Competes with United Luck Group". yibada.com. Retrieved 25 May 2017.
  47. ↑ Ho, Jane. "Talking Tom App Maker Outfit7 Flipped To China's Jinke at Over $1 Billion". forbes.com. Retrieved 25 May 2017.
  48. ↑ "- News 2TM". 2tm.si. 13 March 2017. Retrieved 25 May 2017.
  49. ↑ "OUTFIT7 LIMITED :: OpenCorporates". opencorporates.com. Retrieved 25 May 2017.
  50. ↑ "Outfit7 names Xinyu Qian as new CEO". Outfit7. 1 July 2018. Retrieved 3 July 2018.
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