Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
The De Beers Group is a South African-British corporation that specializes in the diamond industry, including mining, exploitation, retail, inscription, grading, trading and industrial diamond manufacturing. The company is active in open-pit, underground, large-scale alluvial and coastal mining. It operates in 35 countries with mining taking place in Botswana, Namibia, South Africa, and Canada. It also has an artisanal mining business, Gemfair, which operates in Sierra Leone.
Joe Camel was an advertising mascot used by the R. J. Reynolds Tobacco Company (RJR) for their cigarette brand Camel. The character was created in 1974 for a French advertising campaign, and was redesigned for the American market in 1988. He appeared in magazine advertisements, clothing, and billboards among other print media and merchandise.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries.
F. William Free was an American advertising executive. He is best remembered for the controversial 1971 advertising slogan for National Airlines, "I'm Cheryl – Fly Me."
Benton & Bowles (B&B) was a New York–based advertising agency founded by William Benton and Chester Bowles in 1929. One of the oldest agencies in the United States, and frequently one of the 10 largest, it merged with D'Arcy-MacManus Masius to become D'Arcy Masius Benton & Bowles in 1985, and continued business until a reorganization in 2002.
Collett Dickenson Pearce & Partners (CDP) was a British advertising agency which operated from 1960 till 2000. It was founded by John Pearce and Ronnie Dickenson who bought an existing agency owned by John Collett. The agency played a pivotal role in London's cultural shift of the 1960s and was a nursery for a number British creative entrepreneurs who would later enjoy famed careers.
Slogans of the United States Army changed rarely in the 20th century, relative to the 21st.
360i was a New York City-based digital agency founded in 1998. It was a business unit of Dentsu.
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.
Charles Toucey Coiner was an American painter and advertising art director.
William Martin Armistead was a publicist for N. W. Ayer & Son, the oldest advertising agency in the United States. He is credited with inventing the modern style of advertising, proposing small frequent announcements, shying away from the normal practice of publishing weekly or annual announcements in newspapers. He is buried in Mount Olivet Cemetery (lot 22) in Nashville.
VMLY&R, now part of VML, after the merger of VMLY&R and Wunderman Thompson in October of 2023, was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It was a subsidiary of WPP plc multinational advertising and public relations holding company.
The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet and mobile devices.
Mary Frances Gerety (1916-1999) was the copywriter responsible for the "A Diamond is Forever" slogan created for De Beers Consolidated Mines, Ltd. This famous slogan is still used today in advertising pertaining to diamonds.
The Pacific Marine Review was an American monthly magazine dedicated to marine and shipping news that was published from 1904 to 1950. The magazine, which focused on Seattle, Portland, Tacoma, Vancouver, Victoria, San Francisco, and other ports in the North Pacific Ocean, aimed to cover marine affairs impartially, without preference for any particular port.
The Kaplan Thaler Group was an American advertising agency that opened in 1997, and created ad campaigns, including the Aflac Duck. The company began with six people in a small apartment. In July 2012, the Kaplan Thaler Group merged with Publicis New York.
Quaker City Mercantile is an independent advertising agency and distiller specializing in strategy, marketing, design, and branding for the alcohol industry. In addition to partnering with other brands, the company also owns its own distilleries and breweries. It was founded in 1989 by Steven Grasse in Philadelphia, Pennsylvania. Over the course of its history, Quaker City Mercantile has partnered with brands such as Guinness, Miller, Narragansett Brewing Company, M&M/Mars, R. J. Reynolds Tobacco Company, Sailor Jerry and Puma.
