Nazara Technologies

Last updated

Nazara Technologies
Company type Public
Industry
Founded1999;25 years ago (1999)
FounderNitish Mittersain
Headquarters Mumbai, Maharashtra, India [1]
Area served
Worldwide
Website nazara.com

Nazara Technologies is a mobile gaming company and sports media platform based in Mumbai, India. [2]

Contents

History

In 1999, Nazara Technologies was founded by Nitish Mittersain. [3] In 2018, Nazara was planning to go public and obtained approval from the markets regulators, but halted the process. [4] Ultimately, the company was listed on the NSE and BSE in 2021. [5] In 2019, Nazara Technologies acquired the sports media website Sportskeeda. [6] [7] Additionally, Nazara purchased a 67% stake in Absolute Sports for ₹44 crore, valuing the portal at around ₹65 crore. [8] In 2021, the company recorded a profit of 20.28 crore (US$2.5 million) grew from 15 crore (US$1.9 million) to 35.28 crore (US$4.4 million) as compared to the last year. [9]

In November 2022, Porush Jain resigned as director and CEO of the company and appointed Ajay Pratap Singh. [10] In FY2022, the company recorded a turnover of 80.65 crore (US$10 million) from 35.28 crore (US$4.4 million) as compared to last year. [9]

In 2023, Nazara Technologies acquired US-based Pro Football Network LLC which is an analysis website that covers National Football League (NFL) and college football with 73.27% stake at ₹16 crore (US$1.82 million), through their subsidiary Sportskeeda. [11] [12] According to the exchange filing, Sportskeeda reserves an option to acquire up to 10 percent and up to 8 percent additional stock of the Pro Football Network LLC in CY 2024 and CY 2025 respectively. [13] [14] Nazara Technologies joined the All India Gaming Federation (AIGF) as a principal member. [15]

Subsidiaries

The company offers various interactive gaming options, eSports, ad-tech, and gamified early learning ecosystems. Nazara is present in the Indian eSports market (via Nodwin) and cricket simulation (via Nextwave). [16]

Sportskeeda

Sportskeeda logo Sportskeeda.svg
Sportskeeda logo

Sportskeeda is a global sports and esports media subsidiary of Nazara Technologies headquartered in Bangalore, India. [18] It features, news, articles and live coverage of sports such as cricket, association football, American football, basketball, mixed martial arts, and professional wrestling. [4] [19] [20] [21] According to the Business Standard, Sportskeeda is India's largest all-sports website. [22]

In 2009, the company was founded by Porush Jain. After a few months, the company raised funding from angel investors like Anshu Prasad and Srinivas Cuddapah with an undisclosed amount. [23]

In 2011, an early stage venture capital funding company Seedfund invested ₹2.8 crore. This helped Sportskeeda to scale up their operations. [24] In 2019, Nazara Technologies acquired Sportskeeda and funded ₹44 crore with 67% stake in the sports media, valuing it at ₹65 crore. [7] [2] In 2020, during COVID-19 pandemic, the company launched two video series Freehit and SKlive. Freehit is an interview series with sports legends shot at homes of sportspersons while SKLive is a daily web interview series with current and past sports legends. [25]

In May 2022, Nazara set up its subsidiary Sportskeeda Inc. in Delaware, US. [26] In November 2022, Porush Jain resigned as CEO and Ajay Pratap Singh was promoted as the chief executive officer. [27] Sportskeeda partnered with Dream11 to produce 8 long-format videos showcasing 8 unsung heroes who have made significant contributions to cricket and supporting many people. [28]

Awards and recognition

In August 2021, Sportskeeda won Gold award in the News Coverage Platform (Esports And Gaming) category by Gamexx 2021. [29]

See also

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References

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